Narrative I/O, a leader in data collaboration, has announced a groundbreaking partnership with Yahoo DSP. This integration allows businesses to activate their first-party data and enables data providers to monetize their data more efficiently within Yahoo's Demand-Side Platform (DSP). The integration facilitates privacy-centric omnichannel campaigns and enhances the overall data activation process.

Empowering Data Activation and Monetization

Through this partnership, Narrative I/O is transforming how users and data providers interact with data by:

• Accelerating Data Monetization – Data providers can now launch data products within Yahoo’s marketplace in weeks instead of months, reducing time to market.
• Future-proofed First-Party Data Activation – Users can send data segments directly to Yahoo advertisers, matching them against Yahoo ConnectID, a solution that overcomes signal loss.
• Efficient Data Segmentation – Narrative’s intuitive UI, AI tools, and APIs allow users to create sub-datasets tailored for specific market needs.
• Simplified Taxonomy Management – Users can easily create and manage taxonomies with dynamic, segment-level pricing to ensure accurate data offerings.
• Real-Time Updates – Taxonomies can be adjusted in real-time to meet evolving market demands without delays.
• Holistic Measurement – Yahoo DSP provides back measurement log files, allowing businesses to track campaign performance accurately.

CEO Insights

Tim Mahlman, CEO at Narrative I/O, explains:

"Our mission at Narrative is to help businesses unlock the full potential of their data. With the Yahoo DSP Connector, we are enabling users to activate and monetize their first-party data efficiently. By offering intuitive tools for data segmentation and seamless integration, we're transforming how businesses engage with the advertising ecosystem."

Yahoo’s Commitment to Advertisers

Giovanni Gardelli, VP of Ads Data Products at Yahoo DSP, added:

"Providing choice and control for Yahoo DSP advertisers is key to our vision. Our partnership with Narrative offers advertisers an efficient way to access premium data providers, enabling precise audience targeting and driving measurable results. Together, we’re creating new opportunities for success in today’s competitive digital advertising landscape."

Benefits for Users and Data Providers

Through the Narrative I/O and Yahoo DSP partnership, businesses and data providers gain the following advantages:

• Activate and Target First-Party Data – Advertisers can now leverage their first-party data segments for targeted display and video campaigns within Yahoo DSP.
• Customize Data Offerings – Tailor data products to meet specific advertiser needs, improving the effectiveness of campaigns.
• Optimize Revenue Streams – Implement dynamic, segment-level pricing to maximize revenue potential.
• Streamline Processes – Speed up integrations, eliminating traditional data syndication bottlenecks, and complete the process within a single day.

The Narrative I/O and Yahoo DSP partnership revolutionizes data activation and monetization, enabling businesses to efficiently use their first-party data for targeted campaigns while providing data providers with faster, scalable solutions to unlock new revenue streams.

Natterbox, a leader in AI-powered communication solutions, has launched Natterbox Digital, an innovative platform that brings voice, SMS, and WhatsApp into one seamless experience. This new solution, fully integrated into Salesforce, empowers businesses to deliver exceptional, personalized customer engagements across their preferred communication channels.

Features of Natterbox Digital

Natterbox Digital revolutionizes the way businesses interact with their customers, with the following key features:

• Unified Omnichannel Communication – Manage voice, SMS, and WhatsApp communications within Salesforce, offering agents a comprehensive 360-degree view of customer interactions.
• Triggered Outbound Messages – Automate messages like appointment reminders, order updates, and post-call follow-ups, ensuring customers stay informed and engaged.
• AI-Powered Digital Translation – Break down language barriers with real-time, accurate translations, ensuring seamless communication between agents and customers.
• Custom Message Templates – Utilize pre-approved message templates for compliant messaging on platforms like WhatsApp and Facebook Messenger, simplifying communication.
• Unified Routing Policy Builder – Streamline the routing of inbound calls and digital messages to ensure customers are connected to the right agent with a customizable framework.

Revolutionizing Global Communication with WhatsApp

Natterbox Digital introduces enhanced WhatsApp capabilities, giving businesses access to over 2 billion users worldwide. This integration allows businesses to offer real-time communication through a secure, globally recognized channel that customers love.

CEO Insights

Jamie Cooper, Chief Product Officer at Natterbox, stated:

"Today's customers expect seamless interactions across every channel and want to select their preferred mode of communication. With Natterbox Digital, we are redefining the customer experience by unifying voice, SMS, and WhatsApp into one platform. Our AI-driven approach delivers the flexibility and personalization customers desire while empowering agents with the tools they need to deliver exceptional service."

Natterbox Digital is transforming customer engagement by unifying voice, SMS, and WhatsApp into a seamless communication platform within Salesforce. With enhanced features like automated messages, AI-powered translations, and WhatsApp capabilities, businesses can now provide personalized, efficient customer service that meets modern expectations.

Fuel Cycle, the insights operating system for modern enterprises, has launched AI-powered tags, a breakthrough feature within its Research Engine. This innovation accelerates qualitative research by automating data cleaning, labeling, and analysis, reducing processing time from days to minutes. With AI-powered tags, businesses can extract deeper, more actionable insights at unprecedented efficiency.

Harness the Full Potential of Qualitative Insights

Qualitative research is essential for understanding customer motivations but has traditionally been time-intensive. Fuel Cycle's AI-powered tags address this challenge by:

• Automating data processing to enable faster insights.
• Eliminating the need for manual tagging, allowing research teams to focus on analysis.
• Providing an autonomous insights approach that enhances decision-making.

Capabilities of AI-Powered Tags

• Instant Data Labeling & 10x Efficiency Gains – Generates high-quality labeled datasets with one click, reducing analysis time and costs by 90%.
• Transparent, Data-Driven Insights – AI-generated summaries include citation tracking for confidence in decision-making.
• User-Controlled AI Tagging – Researchers can review, refine, and customize AI-generated tags for precision.
• Effortless Stakeholder Collaboration – AI-powered summaries and interactive reports ensure seamless knowledge sharing.

Fuel Cycle’s Vision for Autonomous Insights

Ken Reilly, AI Product Lead at Fuel Cycle, emphasized the significance of AI-powered tags:

"The qualitative research revolution is here. Our AI-powered tagging bridges the gap between the analytical rigor of unstructured data and the data-driven decision-making businesses need. By automating the time-consuming tasks of cleaning, labeling, and organizing data, teams can extract insights with greater speed, accuracy, and scalability."

Leverage the Power of Qual-at-Scale

This innovation enhances the research process by:

• Accelerating qualitative data processing.
• Expanding the depth and breadth of extracted insights.
• Freeing up researchers’ time for strategy and in-depth analysis.

A leading pharmaceutical enterprise in Fuel Cycle's beta program shared their experience:

"We analyze thousands of open-ended responses. AI-powered tags transformed weeks of manual tagging into an automated process that takes minutes. Plus, we can customize the tagging process to align with our research objectives—achieving both speed and accuracy."

Fuel Cycle’s AI-powered tags are redefining qualitative research by making it faster, more precise, and scalable. By automating tedious processes, businesses can now focus on deriving meaningful, customer-led insights that drive better decision-making.

StackAdapt, a leader in multi-channel programmatic advertising, has raised significant growth capital to further expand its reach and impact in the advertising and marketing technology sectors. The latest investment round, led by Teachers' Venture Growth (TVG), along with participation from Intrepid Growth Partners and four other investors, pushes StackAdapt’s total investment to over $500 million USD. This comes after Summit Partners’ $300M investment in 2022, further reinforcing StackAdapt’s position as a global leader in advertising technology.

StackAdapt’s Evolution and Core Principles

Founded in 2014 by Vitaly Pecherskiy, Yang Han, and Ildar Shar, StackAdapt was designed to address the rapidly evolving challenges faced by marketing teams. The company operates on three core principles: solving customer challenges with purpose-driven solutions, harnessing AI and automation for powerful software capabilities, and providing a seamless, self-serve user experience. These principles have propelled StackAdapt to the forefront of the industry, with the platform now empowering modern marketers across 19 global markets.

Comments on the Investment and Future Vision

Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, shared his thoughts on the latest round of investment:
"The challenges marketing teams face are vast and evolving rapidly. Much of the pressure to drive growth rests on their shoulders as they work to reinvent operations and discover new ways to reach customers effectively, profitably, and predictably. To help them stay ahead of the curve, we are relentlessly focused on building the most advanced, intelligent, and automated platform to make their success inevitable. We are excited to partner with TVG and the other great investors in this round to drive growth and innovation within StackAdapt, continuing on our mission to transform how marketers use technology to create value within their companies."

Support from TVG and Intrepid

Rick Prostko, Senior Managing Director at TVG, emphasized the company’s continued growth:
“We are proud to support StackAdapt, a leading Canadian technology company, on its trajectory to becoming the global leader in AI-driven, end-to-end advertising. The company has been able to demonstrate consistent growth and profitability while building the future of advertising and marketing technology. We have been impressed by their exceptional team, visionary leadership, and relentless focus on delivering customer value.”

Mark Machin, Managing Partner and Founder of Intrepid, also expressed enthusiasm:
“Intrepid is thrilled to make StackAdapt its first investment. Vitaly, Yang, and their team have built a remarkable company that highlights the tremendous potential of AI.”

Looking Ahead

This capital raise positions StackAdapt to expand its research and development, innovate further in programmatic advertising, and extend its global presence. The company is well-poised to continue shaping the future of advertising and marketing technology.

With a focus on innovation and AI-driven solutions, StackAdapt continues to lead the way in programmatic advertising, securing both customer success and company growth. As it moves into its next phase of expansion, StackAdapt remains dedicated to transforming how marketers use technology to create value.

Bending Spoons, an Italy-based technology company, has successfully completed the acquisition of US-based streaming technology company Brightcove Inc. for $4.45 per share, approximately totaling $233 million in an all-cash transaction. The acquisition, which was first announced in November 2024, solidifies Bending Spoons’ position in the streaming and digital technology sectors.

Comments on the Acquisition

Luca Ferrari, CEO and co-founder of Bending Spoons, expressed his enthusiasm about the acquisition: “It’s with great pleasure, and a deep sense of responsibility, that we can now welcome Brightcove into the Bending Spoons portfolio of leading digital businesses. We look forward to learning from the current Brightcove team, and are confident that the expertise we’ve accumulated and the proprietary technologies we’ve developed at Bending Spoons will help Brightcove reach new heights. We intend to own and operate Brightcove for the long-term, providing significant value to its large global customer base for many years to come.”

This acquisition is expected to leverage Bending Spoons' capabilities in technology development to enhance Brightcove's platform, driving further innovation in the streaming and video engagement industries.

Brightcove’s Legacy and Future Under Bending Spoons

Marc DeBevoise, CEO and Director of Brightcove, shared his views on the acquisition: “Brightcove has been a successful SaaS leader for 20 years, as an early pioneer and innovator in the streaming market and now as a leading video-powered engagement platform. Brightcove’s management team and board are pleased to have delivered this valuable result for shareholders while positioning Brightcove to continue to thrive into the future as part of Bending Spoons.”

The acquisition marks a significant moment for both companies as they work to shape the future of video streaming, combining Bending Spoons' technological expertise with Brightcove’s established market presence.

The acquisition of Brightcove by Bending Spoons represents a strategic move to expand their presence and capabilities in the streaming technology sector. With Brightcove's legacy and Bending Spoons' innovative approach, the companies are poised to provide even more value to their global customers in the years to come.

Movable Ink, an AI-powered personalized content platform, has announced its expanded partnership with Braze, a leader in customer engagement. Together, they are introducing two powerful new integrations—Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging. These integrations are designed to empower global marketing teams to deliver highly personalized, multichannel experiences with greater ease, efficiency, and ROI. The addition of WhatsApp to the mix of existing mobile channels like SMS, rich push, in-app messaging, and app inbox gives marketers even more ways to connect with their audiences.

Enhanced Capabilities for Marketers

Adam Stambleck, President of Movable Ink, highlighted the significance of these new integrations: “These new integrations represent a leap forward in what's possible for marketers. By combining Movable Ink's AI-driven content capabilities with Braze's advanced customer engagement tools, we’re giving teams the power to create highly personalized experiences that drive results—with twice the speed and half the effort.”

The enhanced capabilities now available to marketers include:

• Movable Ink Da Vinci for Braze: This update to batch email leverages Movable Ink’s AI-driven technology to create personalized messages for each individual, boosting engagement. Customers are seamlessly guided into Braze’s cross-channel customer journey orchestration tools, leading to smarter and more impactful campaigns.

• Movable Ink Studio for Braze: This no-code solution integrates with Braze to use an unlimited set of data sources to personalize content in real time at the exact moment of an open. Marketers can now create dynamic, real-time content for WhatsApp, along with existing channels like email, SMS, rich push, in-app messages, and app inbox.

Easier Multichannel Engagement

Kevin Wang, Chief Product Officer at Braze, emphasized the importance of these integrations in today’s marketing landscape: “Marketers are under more pressure than ever before to deliver seamless, relevant, and timely experiences. With these new integrations, we’re making it easier for brands to meet customer expectations and drive meaningful engagement across channels.”

The partnership between Movable Ink and Braze continues to expand, enabling brands to redefine marketing excellence by integrating personalized content across multiple channels.

This expanded partnership between Movable Ink and Braze offers an exciting opportunity for marketers to deliver personalized, dynamic experiences across an even broader range of mobile and email channels. With the added integration of WhatsApp and enhanced cross-channel orchestration tools, brands can now connect with customers in more meaningful ways, driving engagement and increasing ROI.

OneTrust, a market-leading platform focused on responsible data and AI usage, has announced that Michael Schanker will be joining the executive team as Chief Marketing Officer (CMO). Reporting to CEO Kabir Barday, Schanker will bring his extensive marketing and strategy expertise to accelerate awareness of OneTrust’s innovative solutions. He will oversee product marketing, demand generation, marketing operations, and brand communications, ensuring continued growth as OneTrust expands internationally.

Michael Schanker’s Extensive Experience

With nearly 25 years of experience in enterprise software, Schanker has a proven track record of leading companies to scale rapidly and establish market leadership. Before joining OneTrust, Schanker was EVP of Strategy at Coupa Software, where he played a key role in the company’s growth from $300 million to $1 billion in revenue, solidifying its position as a category leader in spend management.

“Michael has a proven track record of growth and impact at category-leading companies,” said Kabir Barday, CEO and Founder of OneTrust. “His passion for scaling software businesses and his leadership skills will be instrumental in expanding OneTrust's reach and delivering value to our customers and community.”

Schanker’s Vision for OneTrust

"I’m excited to join OneTrust and lead the marketing team at this pivotal moment," said Schanker. “OneTrust faces a generational opportunity to define trust in the era of AI. Focusing on our mission to enable the responsible use of data and AI is more critical than ever in shaping a positive future.”

Schanker’s experience spans various leadership roles in marketing, sales, strategy, and services at companies like Remix, OpenGov, Lithium, and ServiceSource. His leadership at OpenGov helped the company more than double its revenue, establishing it as a strong brand in the govtech market. At ServiceSource, Schanker led a global team that contributed to rapid growth and a successful IPO.

A Key Moment in OneTrust’s Growth

This appointment comes at a key moment in OneTrust’s continued growth and momentum. The company serves more than half of the Fortune 500 and has been named to the prestigious Forbes Cloud 100 list for six consecutive years. OneTrust’s solutions have garnered recognition from Fast Company, Cyber Defense Magazine, and the Cyber Excellence Awards.

With Schanker at the helm of marketing, OneTrust is poised to expand its global footprint and continue its mission of driving responsible data usage and AI practices.

Michael Schanker’s appointment as OneTrust’s CMO marks a significant milestone in the company’s growth journey. His extensive experience in scaling enterprise software companies, combined with his passion for shaping the future of AI, will be crucial in OneTrust’s next phase of innovation and global expansion.

Mural, the leading visual work platform designed to foster creativity and collaboration, has announced that Bill Dwoinen will be stepping in as the company’s new Chief Revenue Officer (CRO). In his new role, Bill will oversee Mural's global revenue and sales strategy, including managing Sales, Professional Services, and go-to-market initiatives. His appointment comes as the company continues to grow and innovate across industries.

Bill Dwoinen's Vision and Expertise

“I’m excited to join this incredibly talented team at such a pivotal moment in the company’s growth, as we continue to redefine what’s possible in how teams work and innovate,” said Bill Dwoinen. His leadership at Mural is expected to help drive alignment across various departments and scale the company’s global revenue operations.

With more than 20 years of experience in sales and leadership, Bill brings a wealth of expertise in driving revenue growth, scaling teams, and building strategic partnerships. He has a proven track record of aligning business strategies with customer needs, delivering long-term success.

Background and Achievements

Before joining Mural, Bill Dwoinen played a significant role in Slack’s growth, shaping its product-led growth (PLG) and product-led sales (PLS) strategies. He also led efforts during Slack’s acquisition by Salesforce, guiding the M&A integration and negotiating key deals that reshaped the Slack/Salesforce go-to-market strategy. Bill’s customer-first sales approach and knack for building strong relationships are key assets that Mural expects will greatly enhance its customer engagement and sales strategy moving forward.

Mural’s Commitment to Customer-Centric Growth

Mural is doubling down on its commitment to delivering exceptional customer experiences, emphasizing long-term relationships and customer-first sales strategies. With Bill’s leadership, Mural aims to continue evolving its approach to customer success, ensuring tailored solutions that address the unique needs of teams, industries, and organizations worldwide.

Leigh-Margaret Stull, a key leader at Mural, expressed, “Bill's customer-first mindset, combined with his strong growth strategy expertise, makes him a natural fit for this role.”

Looking Ahead: Strategic Goals

As Mural expands its global reach, Bill will lead efforts to create deeper alignment across sales, marketing, customer success, and partnerships. This integration aims to foster long-term, sustainable growth and deliver exceptional, lasting customer experiences that extend well beyond the initial sale.

Mural’s strategic appointment of Bill Dwoinen as Chief Revenue Officer signals the company’s commitment to its next phase of growth. By focusing on customer relationships, aligning business strategies with market demands, and delivering innovative solutions, Mural is poised for continued success in revolutionizing how teams collaborate and innovate.