Genuin, the AI-powered video-driven community engagement platform, has announced a strategic partnership with Carlist.my, Malaysia’s largest automotive media & classifieds portal. This collaboration enhances interactive, shoppable, and creator-powered video experiences within Carlist.my’s ecosystem, fostering deeper consumer engagement and brand monetization.

How Genuin is Transforming Carlist.my

Carlist.my, part of CARSOME Group, is committed to redefining automotive buying and selling experiences. With Genuin’s AI-powered platform, Carlist.my is:
Building a vibrant, brand-owned digital community
Enhancing trust through expert & user-generated video content
Empowering consumers with interactive, shoppable experiences
Unlocking new media revenue streams for advertisers and creators

The Power of Community-Driven Content

"Consumers today crave more than just content—they want interactive, immersive experiences that drive real connections," said Bhargav Patel, CEO of Genuin. "With these partnerships, brands can reclaim their audiences from Big Social, turning passive viewers into engaged participants while unlocking first-party data and monetization opportunities."

By embedding AI-personalized video feeds, Carlist.my will increase transparency, engagement, and trust, making car buying and selling more informed and community-driven.

Benefits for Automotive Brands & Advertisers

The Genuin-Carlist partnership also opens new revenue and brand engagement opportunities, such as:

• Sponsored community access for premium automotive brands

• Branded challenges & expert takeovers to engage audiences

• Creator-led content series for immersive storytelling

• Shoppable vertical video feeds for seamless product discovery

"Carlist.my is built on a commitment to seamless digital experiences," said KY Gan, Managing Director of iCar Asia. "By integrating Genuin’s video-powered community, we’re enabling a two-way conversation that empowers consumers to make smarter, more confident automotive decisions."

This partnership signals a shift in digital automotive engagement, proving that interactive, community-driven content is the future of media. With AI-powered video integration, shoppable experiences, and creator-led storytelling, Carlist.my is redefining how brands connect with car buyers and sellers in a trusted, digital-first environment.