Trustpilot, the world’s largest independent customer feedback platform, has unveiled new features designed to help businesses leverage customer trust for measurable growth. These tools go beyond collecting feedback, enabling brands to analyze, promote, and act on customer insights—leading to stronger relationships, increased conversions, and enhanced brand loyalty.

The Power of Trust in Business Growth

Customer trust is a critical factor in driving business success:

• 93% of executives agree that trust directly impacts the bottom line (PWC Trust Survey, 2024).

• 46% of consumers spend more with brands they trust, and 28% would even pay a premium.

• However, only 30% of consumers highly trust businesses, despite 90% of executives believing otherwise.

"Customer feedback isn't meant to just be collected—it’s meant to drive action," said Alicia Skubick, Chief Customer Officer at Trustpilot.

Features of Trustpilot’s New Update

Trustpilot’s latest enhancements help brands turn reviews into actionable insights across marketing and customer experience teams:

1. Advanced Customer Insights

• Review Follow-Up: Post-review questionnaires provide businesses with more detailed and actionable customer feedback.

• Visitor Insights: Brands gain a deeper understanding of review engagement and customer behavior to identify untapped growth opportunities.

• Analytics Explorer: A centralized dashboard that tracks all key performance metrics, including TrustScore, review volume, search impressions, and engagement trends.

2. Enhanced Review Promotion

• Trustpilot Widgets: Businesses can showcase curated reviews on their website, filtering by keywords, star rating, and recency.

• Custom Social Proof: Trustpilot-branded ads (logo and stars) are nearly 2.5x more persuasive than those without (London Research). The new asset builder allows businesses to easily create and customize trust signals for advertising and social media.

3. Competitive Edge in Customer Experience

These updates bridge the gap between marketing and customer experience teams, making trust-based engagement more effective.

"At Fiserv, we rely on Trustpilot to collect and analyze customer feedback," said Josh Cocciardi, Marketing Analyst at Fiserv. "With new insights capabilities, we can act on feedback and improve more efficiently."

Many businesses struggle to turn customer feedback into valuable action. Trustpilot’s new features empower brands to leverage trust as a business growth tool, enhancing customer relationships, driving conversions, and improving overall business health.