QVC Group, a leader in live shopping entertainment, has announced a strategic agreement with TikTok to host 24/7 live shopping streams featuring QVC Group’s brands, products, and talent. This partnership expands QVC’s reach, offering interactive, discovery-driven shopping experiences to millions of TikTok users.

Revolutionizing Social Commerce

QVC Group, the original innovator in live shopping, brings:

• 40,000+ hours of live content per year across its platforms.

• 100+ celebrity partnerships and influencer collaborations.

• 400,000+ products from top brands, shipping 200+ million units annually.

"We are uniquely suited to bring our large-scale, high-volume, live social shopping experience to TikTok," said David Rawlinson II, President and CEO of QVC Group, Inc.

Live Shopping on TikTok: What to Expect

Since QVC launched on TikTok Shop in August 2024:

• 74,000+ TikTok creators have featured QVC products in their shoppable videos and livestreams.

• The new 24/7 live experience will showcase exclusive QVC and HSN content, tailored specifically for TikTok’s audience.

• QVC’s trusted hosts, celebrity personalities, and product experts will create engaging, real-time shopping experiences.

The Future of Social Commerce

With TikTok Shop’s rapid growth, this partnership is set to reshape social shopping by blending:

• Entertainment & Shopping: Engaging live streams featuring real-time product demos.

• Influencer Collaboration: Expanding QVC’s creator partnerships to reach new audiences.

• Seamless Shopping Experience: Viewers can purchase instantly while watching engaging content.

"Live shopping on TikTok blends entertainment, education, and commerce, redefining how people discover and purchase products," said Nico Le Bourgeois, Head of US Operations for TikTok Shop.

By bringing its decades of expertise to TikTok’s fast-growing social commerce space, QVC Group is setting a new standard for interactive, engaging, and scalable live shopping experiences.