News

Conviva Wins 2025 Google Cloud Partner Award for Media & Entertainment

Conviva, the real-time performance analytics leader, has been recognized with the 2025 Google Cloud Business Applications Partner of the Year Award for the Media & Entertainment category. The award spotlights Conviva’s innovation and measurable impact across the Google Cloud ecosystem, empowering digital-first businesses and streaming platforms to deliver seamless, high-performance customer...

marketing 11 Apr 2025

Emotions & Trust Are the New Drivers of Brand Loyalty: Bloomreach

Customer loyalty in 2025 is not what it used to be. According to a joint research report by Bloomreach and EMARKETER, loyalty today is rooted in emotional connection, trust, and personalized experiences—not price cuts or point-based rewards. The report surveyed over 150 global marketers to better understand the evolving strategies shaping retention in today’s competitive digital economy. Trends...

marketing 11 Apr 2025

Innovid Unveils New Features to Supercharge CTV Creative Performance

Welcome to Innovid’s Feature Beat your monthly look into the product enhancements that make advertising smarter, faster, and more impactful. Following last month’s creative optimization updates, Innovid now introduces powerful tools focused on helping brands amplify their CTV (Connected TV) impact. These new features simplify how brands turn creative vision into scalable, results-driven CTV...

advertising 11 Apr 2025

Aircall Unveils AI Voice Agent to Ensure No Missed Business Calls

In a world where every missed call could mean lost revenue or a dissatisfied customer, businesses need smarter ways to stay connected. Aircall, a trusted communications platform used by over 20,000 businesses, has introduced AI Voice Agent an intelligent, always-on virtual assistant that ensures no call goes unanswered. Designed to handle common queries and capture important information, this new...

artificial intelligence 11 Apr 2025

How International SEO Helps Brands Thrive Amid Global Trade Shifts

As rising tariffs and volatile political dynamics reshape global trade, businesses are under pressure to find new avenues for growth. Traditional markets are no longer guaranteed, prompting a rapid shift toward diversification. Improve Marketing, a leading UK-based digital marketing and SEO agency, is enabling businesses to thrive in this uncertain climate through its robust International SEO...

digital marketing 11 Apr 2025

Why Content Marketing Outshines Traditional Sales Tactics

As digital transformation reshapes buyer behavior, traditional sales tactics like cold calling and hard-sell advertising are losing relevance. Instead, content marketing has emerged as a powerful strategy, prioritizing value, trust, and long-term audience engagement. This shift is helping brands connect meaningfully with their audiences while driving sustainable business growth. 1. The Shift in...

content marketing 11 Apr 2025

AdRoll Launches AI-Powered Connected TV Advertising Solution

AdRoll, the performance marketing platform for direct-to-consumer (DTC) brands, has officially launched its Connected TV (CTV) advertising solution, expanding its multi-channel, full-funnel capabilities. Designed to help digital marketers and agencies seamlessly integrate streaming TV into their broader advertising strategies, the new offering uses AI-powered targeting and optimization to connect...

artificial intelligence 10 Apr 2025

HIVE Strategy & Supered Launch CRM Adoption Package for HubSpot

In an ambitious move to address one of the most pervasive pain points in digital transformation CRM and process adoption HIVE Strategy, a full-service digital agency and trusted HubSpot Solutions Partner, has teamed up with Supered, the premier digital adoption platform for HubSpot. Together, they are rolling out The Ultimate Adoption Package, a high-impact offering designed to drive sustainable...

customer relationship management 10 Apr 2025