Welcome to Innovid’s Feature Beat your monthly look into the product enhancements that make advertising smarter, faster, and more impactful. Following last month’s creative optimization updates, Innovid now introduces powerful tools focused on helping brands amplify their CTV (Connected TV) impact. These new features simplify how brands turn creative vision into scalable, results-driven CTV campaigns—across any screen or format.

1. Bring Social Ads to the Biggest Screen

• Instantly convert high-performing social videos into premium, TV-ready ads.

• Compatible with any platform, aspect ratio, or video length.

• A leading beverage brand saw 5.9x higher engagement using this feature.

• Available via the social-to-CTV format library—ready in just a few clicks.

2. Create Dynamic CTV Ads Without Extra Production

• Updates to CTV Composer allow for quick, flexible creative builds.

• Seamlessly export interactive and dynamic video ads across SDK-enabled and VAST inventory.

• Achieve broader reach and faster campaign launches with consistent creative quality.

• Reduced production workload without sacrificing engagement.

3. Scale Shoppable Campaigns with Smarter QR Codes

• Use Innovid’s automatic QR code generator to create unique, trackable codes for every creative version.

• Turn CTV into a high-performing ecommerce channel without manual setup.

• Enhanced consumer experience and better data collection for campaign optimization.

4. A Unified Strategy for Impact Across Screens

• Combine social media performance with CTV scalability.

• Leverage new formats to increase viewer interaction and drive measurable outcomes.

• Designed to support both direct-to-consumer brands and global advertisers with large inventories.

Innovid’s latest enhancements put speed, scale, and simplicity at the core of campaign execution. From transforming social content into compelling TV ads to generating scalable shoppable experiences, these tools empower advertisers to maximize performance across every screen. With user-friendly features and measurable results, Innovid continues to lead the charge in modern, effective CTV advertising.