Swoop, a leader in privacy-safe healthcare marketing and data solutions, has introduced Swoop AI Assistants, an advanced suite of AI-powered tools. These assistants empower pharma marketers by providing actionable insights from extensive healthcare data, optimizing omnichannel marketing strategies and delivering personalized, coordinated messaging across channels.

• AI Assistants Overview:

  • Accessible through Swoop Piper, the company’s proprietary GenAI platform.
  • AI Assistants help marketers unlock insights from custom patient and HCP segments, leveraging over 10 years of longitudinal data.

• HCP AI Assistants:

  • Provide critical insights into healthcare professional (HCP) cohorts.
  • Help marketers create tailored communication strategies to meet the needs of HCPs and their patient populations.

• DTC (Direct-to-Consumer) AI Assistants:

  • Act as a central source of truth for patient segment data.
  • Allow brands to identify treatment barriers and test ad copy in a privacy-compliant way for immediate feedback from patient segments.

• Data Analyst AI Assistants:

  • Offer marketers detailed insights into HCP influences, prescribing behaviors, and regional trends.
  • Enable precise targeting strategies and give brands a competitive edge in the healthcare market.

• Industry Impact:

  • Swoop AI Assistants help marketers overcome data paralysis by identifying meaningful insights that lead to effective, personalized messaging.
  • These tools address the need for delivering the right message at the right time in the complex healthcare environment.

Swoop AI Assistants mark a major innovation in healthcare marketing by transforming fragmented data into dynamic insights. By empowering pharma marketers to build more personalized, impactful strategies, these AI-powered tools improve both marketing effectiveness and patient outcomes.

• Over 100 new Creative Cloud features empower creative professionals with more speed, precision and control and power even more of the creative process, with powerful new innovations across Photoshop, Illustrator, Premiere Pro, InDesign, Lightroom, Adobe Express and an all-new Frame.io

• Adobe’s Firefly family of creative generative AI models, designed to be commercially safe, expands to video and delivers breakthroughs in imaging, vectors and design

• GenStudio for Performance Marketing, now generally available, is the latest enterprise application within Adobe GenStudio, Adobe’s end-to-end content supply chain solution

At Adobe MAX 2024, the global creative community gathered to witness the launch of over 100 new Creative Cloud features. Powered by Adobe Firefly, these features provide creators with powerful tools to conceptualize, collaborate, and work more productively. The conference also showcased major updates to Adobe Express and Frame.io, streamlining collaboration across creative teams and stakeholders.

• Adobe Firefly Updates:

  • Introduction of the Firefly Video Model (beta), allowing video creation from text and image prompts.
  • Enhanced Firefly Image 3 Model generating images four times faster.
  • Breakthroughs in the Firefly Vector Model (beta), providing more creative control for Adobe Illustrator users.
  • Firefly’s services are used by top global brands, ensuring content is commercially safe.

• Photoshop & Illustrator Enhancements:

  • New tools like Distraction Removal and Generative Workspace (beta) enhance the creative process.
  • Photoshop introduces Generative Fill, Generative Expand, and other AI-powered features.
  • Illustrator offers new capabilities, including Objects on Path and Enhanced Image Trace, enabling faster vector creation.

• Frame.io & Adobe Express for Content Creation at Scale:

  • Frame.io expands its video post-production tools to include collaboration on audio, photo, and design workflows.
  • Adobe Express introduces enterprise capabilities for AI-powered workflows, providing teams with seamless access to assets.

• Adobe GenStudio for Performance Marketing:

  • GenStudio’s latest AI-first application helps brands optimize content for marketing campaigns, bringing creative and marketing teams together to scale personalized ads with agility.
  • Partnerships with Google, Meta, Microsoft, and TikTok allow instant campaign activation and performance insights.

• Creative Exploration & Ideation:

  • Adobe showcased Project Concept, enabling multiplayer collaboration for creative concept development.
  • Photoshop’s Generative Workspace (beta) helps designers brainstorm and iterate faster.

• Empowering the Next Generation:

  • Adobe announced a global initiative to develop AI literacy and content creation skills for 30 million students and teachers.
  • Adobe Digital Academy expands, offering training, certifications, and career pathways for the future workforce.

• Adobe Foundation’s $1M Commitment:

  • Adobe Foundation donated $1M to support hurricane recovery efforts in Florida and underrepresented creative communities in Miami.

Adobe MAX 2024 brought groundbreaking advancements in AI and creativity, empowering creators, businesses, and future generations to unleash their potential. From new Firefly models to enhanced creative tools, Adobe continues to revolutionize content creation and collaboration.

• Photoshop introduces powerful new innovations for graphic design and creative imaging including automatic image distraction removal, an all-new Generative Workspace (beta) and powerful new 3D workflows, in addition to top community productivity and performance requests

• Photoshop’s Generative Fill, Generative Expand, Generate Similar and Generate Background, powered by the latest Firefly Image 3 Model are now generally available and help creators jumpstart creative ideation

• Illustrator’s latest innovations supercharge core design workflows with all-new Objects on Path, Enhanced Image Trace and Generative Shape Fill (beta) powered by the Firefly Vector Model

Adobe has unveiled groundbreaking innovations in Photoshop and Illustrator at the Adobe MAX conference, enhancing graphic design and creative imaging workflows. These updates introduce powerful features aimed at increasing productivity and delivering unmatched speed and precision for creative professionals across various fields.

New Innovations in Photoshop

1. Distraction Removal Tool
   • Utilizes smart technology to swiftly eliminate unwanted objects such as people, wires, and cables.
2. Generative Workspace (beta)
   • Powered by Adobe Firefly, this feature allows designers to brainstorm and iterate concepts simultaneously, enhancing creative ideation.
3. Substance 3D Viewer App (beta)
   • Integrates with Photoshop, enabling seamless viewing and editing of 3D Smart Objects alongside 2D designs.
4. Generative Tools
   • Includes Generative Fill, Generative Expand, Generate Similar, and Generate Background, powered by the Firefly Image 3 Model for innovative creation.
5. Workflow Enhancements
   • OCIO Configuration: Manages color workflows at high quality across applications.
   • 32-bit HDR Workflow: Provides superior image quality, detail, and color precision.

New Innovations in Illustrator

1. Project Neo Web App (beta)
   • Aids designers in creating and editing 3D designs, incorporating color, shape, lighting, and perspective directly into Illustrator.
2. Objects on Path
   • Allows users to quickly attach, arrange, and move objects along any path on their artboard with maximum speed and precision.
3. Enhanced Image Trace
   • Converts graphics to vectors more easily, faster, and with greater accuracy for further customization.
4. Generative Shape Fill (beta)
   • Accelerates workflows by enabling designers to add detailed vectors using text prompts in the Contextual Taskbar.
5. Mockup Feature
   • Facilitates the creation of high-quality visual prototypes by adjusting designs to fit real-life objects.
6. Performance Improvements
   • Introduces features like Enclosed Selection Mode, Star as a Live Shape, PDF export capability, and Quick Gradient Creation, enhancing everyday operations.

The latest updates to Adobe Photoshop and Illustrator empower creative professionals by streamlining their workflows, enabling faster ideation, and enhancing precision. With a commitment to innovation, Adobe continues to provide the tools necessary for creatives to realize their visions effectively.

Pollo AI, a cutting-edge AI video generator developed by HIX.AI, is officially launching to empower users to create captivating and enjoyable AI videos effortlessly. With its intuitive platform, Pollo AI transforms text and images into stunning, high-quality videos, setting a new standard in video creation.

Empowering Creativity

"We are excited to unveil Pollo AI to the world," said Camille Sawyer, CEO of HIX.AI. "Our mission is to democratize video creation, allowing anyone to express their creativity without barriers. With Pollo AI, we're not just providing a tool; we're making the AI video creation power accessible to everyone."

1. Text-to-Video Generator

   • Enables users to visualize creative ideas by converting text prompts into engaging video content.

2. Image-to-Video Creator

   • Breathing life into static images, Pollo AI transforms visuals into dynamic video presentations.

3. High-Quality Outputs

   • Pollo AI delivers videos that meet high standards of quality and innovation, ensuring visually stunning content.

4. Speed and Efficiency

   • Designed for fast-paced projects, Pollo AI significantly reduces the time required for video creation, offering quick turnaround times.

5. User-Friendly Interface

   • Its intuitive design makes video creation accessible for beginners and seasoned creators alike, encouraging creativity from users of all backgrounds.

Commercial Applications

The videos generated by Pollo AI can be utilized for various commercial purposes, including advertisements and promotional content. The platform supports users in leveraging their creations for business success.

Inspiring Connection and Expression

"In today's fast-paced digital landscape, the ability to produce high-quality video content quickly is essential," Sawyer added. "Pollo AI not only meets this demand but also enhances the creative process by making it fun and intuitive. We want to inspire creators, businesses, and educators to harness the power of video as a medium for connection and expression."

Accessible for All

Pollo AI offers a free plan, allowing users to explore its robust features without any initial investment. For those seeking advanced, unlimited video creation, upgrade options cater to a diverse range of video generation needs.

With the launch of Pollo AI, HIX.AI continues to lead the charge in AI-driven solutions that enhance creativity and productivity across various industries, making high-quality video creation accessible to all.

New service can help customers accelerate Zero Trust implementations

Akamai Technologies, Inc., the cloud company that powers and protects life online, today announced a strategic collaboration with Kyndryl, the world’s largest IT infrastructure services provider. This partnership aims to deliver Micro-Segmentation Implementation Services through Akamai Guardicore Segmentation, addressing the increasing sophistication of cyber threats.

The Need for Advanced Security Measures

As network boundaries shift and malicious attacks become more advanced, new approaches are essential for mitigating threats. Kyndryl's certified teams worldwide will provide implementation and managed services for Akamai Guardicore Segmentation under the Guardicore certified Service Provider (GcSP) program. This collaboration will enhance Kyndryl's Zero Trust Services and tackle customer challenges in the context of their unique networks.

Growing Threat Landscape

An Akamai study reveals alarming statistics: the abuse of zero-day and one-day vulnerabilities has led to a staggering 143% increase in total ransomware victims globally. This underscores the urgent need for a robust Zero Trust framework, with 93% of respondents in the same report identifying micro-segmentation as crucial for preventing ransomware attacks.

Seamless Integration of Services

The combination of Kyndryl's consulting expertise and Akamai's technology provides customers with a seamless solution for designing, accelerating, and achieving their Zero Trust, segmentation, and network security objectives. The Kyndryl Consult Micro-Segmentation Implementation Services, paired with Akamai Guardicore Segmentation, enhance cyber resilience by limiting lateral movement of threats. These services also secure organizational assets and data through robust authentication methods and real-time, risk-based access policies.

Expert Insights

"We're dedicated to helping customers navigate their ever-evolving cybersecurity challenges and security requirements," stated James Carrigan, Jr., Vice President, U.S. Security and Resiliency Practice Leader at Kyndryl. "Collaborating with Akamai will allow us to provide our customers with Zero Trust segmentation faster and more efficiently."

Nathan Perdue, Vice President, Global Sales Enterprise Security at Akamai, added, "We're proud to continue our partnership with Kyndryl to assist our mutual customers on their Zero Trust journey. The growth of security as a primary revenue driver for Akamai is thanks to dedicated service providers like Kyndryl. We look forward to continuing to support our customers in growing and protecting their businesses."

The collaboration between Akamai Technologies and Kyndryl marks a significant step forward in enhancing cybersecurity measures for organizations facing sophisticated threats. Together, they provide robust solutions that empower businesses to adopt Zero Trust principles and secure their IT infrastructures effectively.

Next Generation 911 Integrates Voice, Data, Real-Time-Text and Video for Enhanced Accessibility and Reliability

Sinch, a leader in transforming communication through its Customer Communications Cloud, today announced significant advancements in emergency communications with its Next Generation 911 (NG911) technology. By incorporating a variety of multimedia options such as voice calls, real-time text (RTT), Internet of Things (IoT) data, and video Sinch enhances accessibility and ensures more reliable communication compared to traditional voice-only 911 services. These innovations provide first responders with critical, real-time data, thereby improving response times and overall public safety.

Commitment to Public Safety

"We are committed to enhancing public safety by continuously pushing the boundaries of NG911 solutions," stated Chandy Ghosh, Chief Operating Officer and General Manager of Emergency Services at Sinch. "Our cutting-edge technology not only makes emergency communications more accessible and reliable—especially for individuals with hearing or speech impairments—but also integrates multimedia options like voice calls, RTT, IoT data, medical records, and video. This allows us to build safer, more connected communities across the United States."

Leading Role in NG911 Services

Sinch is at the forefront of NG911 services in the U.S., transforming emergency communication infrastructure and processing over 40% of the NG911 traffic in available markets. With its public-safety-grade nationwide 911 network, Sinch processes more than 4 million 911 calls each month and connects with over 5,000 public safety answering points (PSAPs) across the United States, Canada, Puerto Rico, and the U.S. Virgin Islands. Emergency call centers (ECCs) upgraded to accept NG911 features gain access to comprehensive, real-time information that enhances public safety and response efforts.

Key Features of Sinch's NG911 Platform

A standout feature of Sinch's NG911 platform is its ability to deliver precise, real-time location data to emergency responders. The addition of multimedia data—such as live video feeds, medical records, or building floor plans—further enriches the information available, providing responders with a clearer understanding of situations before they arrive on the scene. This blend of multimedia capabilities and accurate location tracking makes Sinch's NG911 infrastructure vital for modernizing and enhancing the effectiveness of emergency services. Moreover, RTT functionality enables instant text-based communication for individuals with hearing or speech impairments, ensuring equitable access to emergency services.

Infrastructure and Collaboration

Sinch's geo-redundant infrastructure guarantees data security, reliability, and compliance with FCC and DHS regulations while facilitating seamless integration with existing systems. Collaborations with mobile network operators (MNOs) and NG partners have been instrumental in expanding the reach and effectiveness of Sinch's NG911 services, promoting the widespread adoption of advanced communication technologies across networks.

Successful Deployments

Sinch's NG911 technology deployments, including the first statewide NG i3 location services implementation in Massachusetts and further implementations in West Virginia and Louisiana, have significantly improved location data precision, crucial for faster emergency response. RTT capabilities have similarly enhanced communication in states like Illinois, Texas, Florida, West Virginia, Louisiana, and Nebraska, highlighting Sinch's leadership in NG911 services across the country.

Future Plans

Sinch plans to continue expanding its NG911 services across more states in the U.S., exploring opportunities to adapt these technologies for international markets. The company is also focused on advancing NG911 capabilities, including IoT video and data integration, to provide even more comprehensive communication features for emergency services.

For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees

Sovrn, a leading publisher technology platform dedicated to helping publishers and content creators maximize their revenue, has announced the launch of the industry’s first-ever Ad Management software. This innovative product is designed to empower publishers by providing advanced monetization tools, flexible configurations, streamlined ad operations workflows, and the elimination of costly fees associated with traditional sales houses.

Challenges with Traditional Sales Houses

While traditional sales houses may seem appealing to some publishers, they often come with significant drawbacks. High revenue share fees, rigid operations, limited reporting tools, channel conflicts, and a lack of control over crucial supply-side platform (SSP) and demand relationships can deter publishers from these models. Recognizing these challenges, Sovrn developed its software solution to deliver the monetization power akin to a leading sales house while addressing real concerns regarding flexibility and autonomy.

A New Approach to Ad Operations

"We've created 'mission control' for Ad Ops, giving publishers complete control over their programmatic setups and insights on optimization," said Peter Cunha, Managing Director of Sovrn. The software features real-time reporting, configuration management, and allows publishers to leverage their own SSP seats across prebid, TAM, and Open Bidding while enhancing that demand profile with Sovrn’s 120+ demand seats. This capability enables every publisher to optimize their demand footprint and offers a direct connection to demand-side platforms (DSPs) through the Sovrn Exchange, all without any take rates.

Empowering Publishers with Advanced Tools

Sovrn's Ad Management software equips publishers with the ability to manage all their SSP demand and channel relationships. It utilizes advanced optimization tools such as dynamic price floors, traffic shaping, page-level aggregated auctions, and identity deployment to maximize revenue. Publishers benefit from real-time performance analytics across 40+ dimensions and 20+ measures, facilitating seamless A/B testing. In an industry marked by inefficiencies and revenue fragmentation, this software streamlines ad operations and maximizes yield, helping publishers earn more.

Success Stories

"Working with Sovrn has expanded the customer base of our publishing business, allowing us to maximize revenue potential without the burden of excessive revenue shares," stated Dan Kort, Senior Product Manager at IXL Learning. "Sovrn's SaaS pricing and direct-to-demand features have streamlined our AdOps and enhanced performance by reducing supply-side costs."

Sovrn's Ad Management software has already demonstrated success with publishers like Dictionary.com, which is part of IXL Learning. Publishers transitioning from revenue share models have reported average savings of 49% in fees that would typically be deducted from their earnings. Furthermore, the page-level auctions and dynamic price floors implemented by Ad Management have increased yield by over 10% for users. The built-in direct-to-demand feature—Sovrn’s zero take rate—has saved publishers over $500,000 by eliminating SSP fees.

A Collaborative Advantage

"Partnering with Sovrn allowed us to align our publishing business more closely with the buy-side, maximizing revenue potential while minimizing the impact of excessive revenue shares," said Jack Murphy, CFO of Next Click Partners. "Their SaaS pricing and direct-to-demand feature have streamlined our operations and enhanced our profitability by eliminating unnecessary supply chain fees."

• All-new Frame.io streamlines collaboration for creative teams and expands support for video, photography and design with native support for Adobe file formats, including new integration with Lightroom

• Canon, Nikon and Leica join Frame.io Camera to Cloud ecosystem – the fastest, easiest and most secure way to get media live from the set to the people who need to work with it

• Frame.io is embraced by over 4 million users worldwide, including global creative agencies and brands like Google, Pepsi, WPP and Yeti

At Adobe MAX, the world's largest creativity conference, Adobe announced the general availability of the next generation of Frame.io. This update builds on its industry-leading video post-production capabilities, offering powerful metadata and asset workflows while expanding support to include photography, design, and more. Frame.io aims to streamline media organization, navigation, and feedback processes for creative teams.

Key Innovations in Frame.io

1. Enhanced Asset Management

   • Custom metadata model enables tagging of assets with predefined or custom fields, allowing teams to create “Collections” that group content as needed.
   • Supports bespoke workflows for multi-stage reviews, dailies distribution, and approvals.

2. Improved Streaming Capabilities

   • New custom streaming player offers superior playback with minimal buffering, ensuring seamless video navigation.
   • High-resolution preview during scrubbing provides clarity for detailed review processes.

3. Comparison Viewer

   • Redesigned tool allows users to compare two versions of any file side-by-side for easier edits and approvals.

4. Efficient Integrations

   • Updated integrations with Premiere Pro and Lightroom streamline video and photo workflows.
   • Comprehensive feature refinements enhance sharing, commenting, viewing media, and strengthen security and governance capabilities for enterprises.

5. Broadening Camera to Cloud Ecosystem

   • Canon, Nikon, and Leica join Frame.io’s Camera to Cloud ecosystem, providing the fastest and most secure media transfer methods from set to post-production.
   • This expansion enables teams to automatically centralize and organize media from multiple cameras, enhancing collaboration without delays caused by physical media transfers.

Real-World Application

• Case Study: Princess Cruises
  • Leveraging the new Frame.io and Adobe creative workflow, Princess Cruises successfully planned, shot, and edited a remote production, capturing 15TB of footage across various locations. This project resulted in a brand video, photography, and a documentary-style web series delivered at record speed.

The latest enhancements to Frame.io empower creative teams to navigate complex collaborations effortlessly, uniting various media types under one roof. With the industry's broadest Camera to Cloud ecosystem and refined workflows, Frame.io sets a new standard for efficiency in video production and beyond.