Proven SaaS Executive to Lead Next Phase of Growth for Provider of Tools for the Creator Economy 

Genesis Digital, a prominent SaaS provider catering to the creator economy, has named Darren Hakeman as its Chief Executive Officer (CEO) effective April 2, 2024. Hakeman's appointment signifies a strategic move to propel the company into its next phase of growth and innovation.

1. Leadership Transition: Darren Hakeman assumes the role of CEO, succeeding Sarah Jenkins, one of the company's founders, who continues her involvement on the Board of Managers.
   - Hakeman's tenure as President since March 2022 positions him strategically for this leadership transition.

2. Professional Background: Hakeman brings a wealth of experience from his previous roles, notably at 8x8, Inc., where he played a pivotal role in transforming the company's offerings and scaling its Annual Recurring Revenue (ARR).
   - Led Strategy and Corporate Development, driving significant growth and acquisitions.
   - Held executive-level positions at Lockheed Martin and Savi Technology, showcasing a diverse skill set.

3. Strategic Vision: With over 25,000 customers and a robust product-led-growth (PLG) model, Genesis Digital is poised for expansion under Hakeman's leadership.
   - Focus on tapping into the burgeoning creator economy, estimated at $250 billion.
   - Commitment to delivering user-friendly solutions for digital content creators to monetize their expertise.

4. Acknowledgment and Gratitude: Vik Verma, Executive Chairman, acknowledges Sarah Jenkins for her visionary leadership and ongoing support.
   - Highlights the company's progress in building an executive team and fostering a culture of accountability.

Darren Hakeman's appointment as CEO marks a strategic milestone for Genesis Digital, positioning the company for accelerated growth and innovation in the dynamic landscape of the creator economy. With a focus on delivering comprehensive solutions and leveraging a robust PLG model, Genesis Digital is set to empower digital content creators worldwide to thrive in the online marketplace.