Simulmedia, a trailblazer in cross-channel TV and connected TV (CTV) advertising, has appointed Jonathan Steuer as Chief Scientist. Renowned for his expertise in media research, audience measurement, and data science, Steuer’s appointment underscores Simulmedia’s commitment to advancing TV and CTV advertising through innovation and analytics.

• Jonathan Steuer’s Role at Simulmedia

  • Joining as Chief Scientist and part of the executive leadership team.
  • Reporting directly to CEO Dave Morgan.
  • Setting the long-term vision for Simulmedia’s scientific efforts.
  • Driving advancements in machine learning, AI, and data-driven advertising.
  • Collaborating with Product, Engineering, and Data Science teams to integrate science-driven best practices.

• CEO’s Perspective

  • Dave Morgan highlights Steuer’s transformative impact on TV and CTV advertising research.
  • Steuer’s innovative approach to campaign measurement and optimization is highly praised.

• Steuer’s Career Achievements

  • Chief Research Officer at Omnicom Media Group: Developed advanced TV measurement methodologies.
  • EVP of TV Strategy at VideoAmp: Advanced cross-platform audience measurement and media currency solutions.
  • Chief Research Officer at TiVo: Pioneered time-shifted viewing and audience engagement methodologies.
  • Co-authored research papers on US media and measurement ecosystems for CIMM.
  • Holds multiple US patents on media measurement and advertising technologies.

• Jonathan Steuer’s Vision

  • Committed to enhancing TV advertising’s efficiency and effectiveness.
  • Sees Simulmedia as a platform for tackling industry challenges with innovation.

• Responsibilities at Simulmedia

  • Mentoring the Data Science team and fostering innovation.
  • Representing Simulmedia at industry events to solidify its thought leadership.
  • Collaborating on intellectual property strategies to protect scientific inventions.

Jonathan Steuer’s appointment as Chief Scientist brings unparalleled expertise and vision to Simulmedia. His contributions are poised to further the company’s mission of transforming TV and CTV advertising, ensuring it remains a leader in innovation and technology.

Aprimo, a leading provider of marketing work management and content operations solutions, has been recognized as a Leader in the 2024 Gartner Magic Quadrant for Marketing Work Management. This achievement highlights Aprimo's ongoing dedication to innovation, productivity management, and collaboration for marketing teams.

• Key Recognition by Gartner

  • Leader in the 2024 Gartner Magic Quadrant for Marketing Work Management.
  • Ranked highest for all four use cases in Gartner's Critical Capabilities report:
    1. Complex Distributed Organization
    2. Agency-Dependent Organization
    3. Compliance-Driven Organization
    4. Self-Reliant Organization
  • Achieved top rankings in areas like budget management.

• CEO’s Statement

  • Erik Huddleston emphasized Aprimo's commitment to delivering innovative solutions.
  • Aprimo ensures marketing teams can focus on impactful campaigns that drive results.

• Features of Aprimo’s Marketing Work Management Solutions

  • Productivity Management:
    • Streamlines workflows and automates repetitive tasks.
    • Enhances collaboration with dynamic calendars and real-time workspaces.
  • Plan & Spend:
    • Provides real-time visibility into budgets and ROI analytics.
    • Includes forecasting tools for smarter resource allocation.
  • Combines to deliver increased efficiency, strategic alignment, and impactful results.

• AI Innovations

  • Aprimo AI accelerates campaign launches and improves day-to-day efficiency.
  • Enables teams to enhance personalization and achieve strategic goals.

• Commitment to Marketing Teams

  • Focused on supporting teams in complex, fast-paced, and regulated industries.
  • Equipping organizations to adapt effectively to AI-driven transformations.

Aprimo’s recognition as a Leader by Gartner underscores its dedication to innovation and operational excellence. By empowering marketing teams with cutting-edge tools and AI-driven solutions, Aprimo continues to lead the way in enhancing productivity, collaboration, and strategic success.

MySize, Inc., a leader in AI-driven sizing solutions and omnichannel e-commerce platforms, has announced its participation in CES 2025 and NRF 2025. The company will debut cutting-edge innovations that are set to redefine fashion retail technology and reinforce MySize’s position as an industry pioneer.

• Key Innovations to Be Unveiled

  1. Ecomm Technologies

     • AI-powered virtual try-on integrated with Size Recommendations engine.
     • Allows customers to accurately determine garment sizes and visualize products.
     • Streamlined integration with return management platforms for better brand and consumer experience.

  2. True Feedback

     • Industry-first community app for real-time customer feedback.
     • Provides AI-powered brand perception insights and competitive benchmarking data.
     • Empowers brands to refine strategies and enhance customer satisfaction.

  3. Kids AI

     • Precision size recommendations for children using growth pattern algorithms.
     • Addresses sizing challenges in children’s wear, ensuring long-lasting fits.

  4. Smart Catalogue

     • Updates brand size charts and patterns in real-time using user data and market standards.
     • Reduces return rates, boosts customer satisfaction, and optimizes garment design.

  5. Naiz Fit Connector

     • Open platform enabling collaboration with advanced technology providers.
     • Features proprietary AI tools for digital photo shoots and next-gen 3D garment design tools.

• CEO’s Vision for 2025

  • Ronen Luzon emphasized the transformative impact of MySize’s AI and machine learning technologies.
  • Innovations aim to set new industry standards and position MySize as a leader in fashion retail technology.

MySize’s participation in CES 2025 and NRF 2025 highlights its unwavering commitment to revolutionizing the fashion-tech industry. With advanced AI solutions and groundbreaking technologies, MySize is poised to reshape fashion retail, driving greater efficiency, enhanced customer experiences, and industry-wide innovation.

Viant Technology Inc., a leader in AI-powered programmatic advertising, has announced a strategic partnership with the Association of National Advertisers (ANA). This collaboration aims to foster growth, innovation, and excellence across the advertising industry, leveraging Viant’s cutting-edge technology and the ANA’s influential network.

• About the ANA Partnership

  • ANA represents over 1,600 companies dedicated to advancing marketing excellence.
  • Provides opportunities for Viant to collaborate with marketing leaders and shape the future of advertising.
  • Positions Viant alongside other influential brands and marketers.

• Key Innovations Driving Viant's Leadership

  1. ViantAI:
     • Redefines programmatic media buying with AI-driven solutions.
     • Delivers scalable performance for CTV advertising.
     • Ensures measurable outcomes for brands in a dynamic digital landscape.
  2. Sustainability Initiatives:
     • Incorporates sustainable practices into advertising strategies.
     • Aligns with industry trends and consumer expectations.

• Statements on the Partnership

  • Bill Duggan, Group EVP of ANA:
    • Welcomed Viant as a strategic partner.
    • Highlighted Viant’s leadership in AI, CTV, and sustainability.
  • Viant’s Perspective:
    • Partnership strengthens its ability to drive industry innovation.
    • Reinforces its leadership and commitment to measurable brand outcomes.

• Why This Matters

  • Viant’s rapid growth and market share gains signal its increasing influence in the advertising industry.
  • Collaboration with ANA enhances Viant's ability to contribute to industry advancements.

Viant Technology’s partnership with the ANA marks a significant milestone in its mission to lead innovation in programmatic advertising. By combining cutting-edge solutions like ViantAI with collaborative efforts across the ANA network, Viant is set to redefine the future of advertising, delivering value to brands and the broader industry.

Comscore, a global leader in consumer behavior measurement and analytics, has announced the appointment of Jackelyn Keller as Chief Marketing Officer. With extensive expertise across linear TV, streaming, digital, and programmatic advertising, Keller is set to drive Comscore's brand and innovation strategies in today's fragmented media landscape.

• About Jackelyn Keller’s Appointment

  • Keller joins Comscore after serving as an advisor since September 2024.
  • Focused on enhancing Comscore’s positioning, creative strategy, and go-to-market efforts.
  • Led initiatives like the Comscore Data Divas and Barbershop, Beauty, and Local Buzz franchises.

• Keller’s Background and Expertise

  1. Professional Experience:
     • Former roles at Samsung Ads and Quantcast, driving product marketing and strategy.
     • Held leadership positions at Discovery Communications and Turner Broadcasting in ad sales, marketing, and pricing.
  2. Core Strengths:
     • Simplified positioning and messaging for fragmented media ecosystems.
     • Expertise in product and revenue strategy, creative branding, and programmatic advertising.
  3. Academic and Consulting Achievements:
     • Bachelor’s degree in English Communications from Yeshiva University.
     • MBA from Fordham Gabelli School of Business; adjunct professor since 2021.
     • Strategy consultant and advisor for purpose-driven organizations.

• Statements on Keller’s Appointment

  • Jon Carpenter, CEO of Comscore:
    • Highlighted Keller’s operational and strategic expertise.
    • Emphasized her role in empowering clients in a rapidly evolving media landscape.
  • Jackelyn Keller:
    • Expressed enthusiasm for joining during a transformative period.
    • Aims to continue driving measurement innovation and serving as a bridge to a programmatic future.

• Why This Matters

  • Keller’s leadership is expected to strengthen Comscore’s brand identity and streamline messaging.
  • Her expertise aligns with Comscore’s mission to innovate and adapt to changing consumer behaviors across media platforms.

Jackelyn Keller’s appointment as CMO marks a significant step in Comscore’s evolution as a leader in measurement innovation. Her strategic vision and deep expertise will help the company navigate the convergence of digital and real-world experiences, ensuring it continues to deliver value to partners and shape the future of the media industry.

The digital signature market has demonstrated significant growth, reaching $5.25 billion in 2023. With a remarkable compound annual growth rate (CAGR) of 35.52%, the market is forecasted to achieve $23.99 billion by 2028 and an impressive $105.81 billion by 2033.

• Market Growth Drivers and Challenges

  • Historic Growth Factors:
    • Escalating adoption of cloud services.
    • Advancements in the Internet of Things (IoT).
    • Heightened cybersecurity concerns.
    • Increased usage of smart contracts.
  • Constraints:
    • Stringent regulatory standards.
  • Future Growth Catalysts:
    • Expansion of e-commerce sectors.
    • Widespread adoption of remote work models.
    • Growing government support for digital transformation.
  • Potential Challenges:
    • Economic uncertainties and downturns.

• Market Segmentation Insights

  1. By Offering:
     • Software commanded 58.44% of the market share in 2023 ($3.06 billion).
     • Services projected to grow fastest at a CAGR of 38.16%.
  2. By Deployment:
     • On-premises solutions led with a 57.48% share in 2023.
     • Cloud-based solutions to grow fastest at a CAGR of 39.53%.
  3. By End-Users:
     • BFSI sector dominated in 2023.
     • Government segment poised for rapid growth with a 38.46% CAGR.

• Regional Dynamics

  • Top Regional Players:
    • North America: Leading with 43.51% of the market in 2023.
  • Emerging Growth Areas:
    • Asia-Pacific: Forecasted CAGR of 38.22%.
    • Western Europe: Anticipated CAGR of 36.78%.
    • South America and the Middle East: Notable growth expected.

• Competitive Landscape

  • The market is fragmented, with small players dominating diverse geographies.
  • Top ten competitors held a combined market share of only 7.21% in 2022.
  • Key strategies include innovation, strategic partnerships, and expanding geographic reach.

• Opportunities and Strategic Recommendations

  • Promising Segments:
    • Software segment to see a global annual sales increase of $11.06 billion by 2028.
    • Cloud deployment and BFSI end-user segments projected for high growth.
  • Strategic Focus Areas:
    • Emphasize innovation and user experience.
    • Expand cloud-based services.
    • Strengthen distribution channels and target government end-users.
    • Implement multi-channel promotional strategies.

The digital signature market is poised for exponential growth, driven by technological advancements, evolving consumer needs, and expanding applications across industries. Companies that prioritize innovation, cloud solutions, and targeted market expansion will be well-positioned to capitalize on this rapidly growing sector.

The Alliance for Open Media (AOMedia) has welcomed THX, Ltd., a leader in high-fidelity audio and video technology, as its newest member. THX will collaborate with AOMedia’s community of internet and media technology companies to drive open standards for advanced video, audio, and multimedia solutions globally.

• THX's Role and Contributions to AOMedia

  • Expertise in audio and video fidelity to enhance high-performance video codecs like AV1.
  • Collaboration in developing open audio codecs for superior multimedia sound quality.
  • Focused efforts in advancing next-generation immersive audio formats such as IAMF (Immersive Audio Model and Formats).

• THX's Commitment to Open Media Standards

  • Aligns with THX's mission to enable consumers to enjoy content as creators intended.
  • Contributions towards promoting an open-source ecosystem for immersive media formats.
  • Leveraging over four decades of experience in cinematic high-fidelity technologies.

• Statements from Leaders

  • Tuyen Pham, CEO, THX Ltd.:
    • “THX is proud to join AOMedia in fostering an open-source approach to immersive media. Together, we aim to innovate and deliver outstanding entertainment experiences to users worldwide.”
  • Matt Frost, Chairperson, AOMedia:
    • “We’re thrilled to have THX on board. Their expertise will significantly contribute to advancing open web media technologies while maintaining quality across platforms.”

• Collaborative Efforts and Goals

  • Exploring new use cases and technical advancements for open media.
  • Promoting the adoption of next-generation immersive multimedia formats across various entertainment categories.
  • Ensuring seamless, high-quality media experiences across devices and platforms.

The collaboration between AOMedia and THX signifies a significant step towards revolutionizing the global media ecosystem. Through joint efforts, the alliance aims to accelerate the adoption of cutting-edge, open-source audio and video technologies, delivering enhanced experiences to consumers worldwide.

The global commerce cloud market is set to witness exponential growth, with a valuation of $19.2 billion in 2022 projected to reach $138.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 22.2% from 2023 to 2032. Commerce cloud platforms enable businesses to enhance customer interactions, optimize operations, and leverage data-driven insights to make strategic decisions.

• Key Features and Capabilities of Commerce Cloud

  • Facilitates customer journey engagement at all stages.
  • Analyzes purchasing patterns, predicts demand, and measures satisfaction.
  • Optimizes physical and digital retail environments.

• Enterprise Size Trends

  • Large Enterprises:
    • Dominated the market share in 2022.
    • Leverage commerce cloud for strategic decisions and operational efficiency.
  • Small and Medium-Sized Enterprises (SMEs):
    • Expected to exhibit the highest growth rate.
    • Benefit from cost-effective, scalable cloud solutions.

• Regional Insights

  • North America:
    • Led the market in 2022, driven by investments in cloud computing and digital technologies.
  • Asia-Pacific:
    • Expected to grow fastest, driven by increasing adoption in various industries.

• Impact of the COVID-19 Pandemic

  • Accelerated digital transformation and adoption of commerce cloud solutions.
  • Enhanced opportunities for advanced technologies like AI and predictive modeling.

• Key Market Players and Innovations

  • Major companies: IBM, Salesforce, SAP, Oracle, Amazon Web Services, Shopify, and others.
  • Example of innovation: Optimizely’s integration of B2B Commerce Cloud and Content Cloud for enhanced content strategies and team collaboration.

The commerce cloud market is poised for transformative growth, driven by technological advancements, evolving customer expectations, and increasing digital transformation efforts across industries. Companies adopting commerce cloud solutions can expect to gain a competitive edge through data-driven insights, operational efficiency, and enhanced customer engagement.