With economic volatility creating daily challenges for retail and hospitality brands, Klaviyo is launching Consumer Pulse a weekly snapshot revealing what consumers are thinking, feeling, and doing in real time.

As brands are pressured to do more with less and adapt to rapidly changing consumer behavior, Consumer Pulse offers fresh research every week on the key drivers behind purchase decisions and how these behaviors are evolving. This insight empowers B2C marketers to make smarter, more strategic choices around pricing, messaging, and retention.

"The brands that win in uncertain times are the ones that truly understand their customers and adapt quickly," said Klaviyo spokesperson. "Consumer Pulse is designed to give brands a clear view into the consumer mindset, so they can stay ahead."

This Week’s Highlight: Tariff Concerns Shift the Holiday Shopping Calendar

• 68% of consumers are aware of the temporary tariff pause, but only 15% feel more optimistic.

• Nearly 50% remain as anxious or more about pricing and availability than when tariffs were first announced.

• 72% are concerned prices will rise again by Black Friday and Cyber Monday.

• 31% plan to shop Memorial Day sales early to avoid potential price hikes and inventory shortages.

• 50% are considering starting holiday shopping earlier than usual.

This early shift indicates the traditional Q4 holiday rush is beginning sooner, as consumers spread their spending to avoid uncertainty.

Why It Matters

Klaviyo’s Consumer Pulse helps brands anticipate and respond to these evolving consumer behaviors, enabling more effective marketing strategies during economic uncertainty.