Primis, a leader in the video discovery platform space, has expanded its collaboration with HUMAN Security. This partnership is aimed at fortifying the digital advertising ecosystem against fraud, bots, and digital threats. With this strategic move, Primis reaffirms its dedication to transparency and elevating industry standards in programmatic advertising.

Highlights of the Partnership

1. Transition to Pre-Bid Filtering with HUMAN’s MediaGuard

• Primis is now using HUMAN’s Ad Fraud Defense solution, MediaGuard.

• The platform has moved from post-bid monitoring to proactive pre-bid filtering.

• This ensures invalid traffic is filtered before bid initiation, maintaining marketplace integrity.

2. Enhanced Ad Inventory Quality and Trust

• Pre-bid filtering validates that ad inventory is fraud-free before reaching buyers.

• Advertisers benefit from cleaner traffic, leading to more informed decision-making.

• Trust and transparency are enhanced across the programmatic ecosystem.

3. HUMAN’s Multi-Channel Fraud Detection Capabilities

• HUMAN analyzes signals across display, CTV, and digital audio.

• The platform provides pre-bid controls for accurate targeting of human audiences.

• Ad fraud is mitigated with unmatched scale, speed, and precision.

4. Strategic Alignment for Long-Term Value

• According to Primis’ COO Maayan Segal, this transition is a “game-changer” for the industry.

• HUMAN’s SVP, Rick Holtman, highlights the integration as a reinforcement of trust and quality.

• The partnership strengthens Primis' role as a transparent and reliable ad tech platform.

Primis' deepened integration with HUMAN Security marks a pivotal step in the battle against ad fraud. By proactively filtering threats before they affect ad performance, the company is setting a new benchmark for digital ad integrity. This collaboration underlines Primis’ unwavering commitment to delivering trusted, high-performance programmatic advertising experiences.

Delivr.ai, a Florida-based leader in person-based intent intelligence, is proud to announce its partnership with 11 Meridian West, a renowned venture studio specializing in building and scaling enterprise AI companies. This collaboration marks a pivotal milestone in Delivr.ai's journey to revolutionize B2B marketing through AI-driven solutions that align marketing messaging with buyer behavior in real-time.

Strategic Partnership to Drive Growth and Innovation

Through this strategic alliance, Delivr.ai gains access to 11 Meridian West's vast advisory network, enterprise go-to-market expertise, and a robust partner ecosystem. This collaboration is designed to accelerate product development, drive commercial scalability, and position Delivr.ai as a long-term leader in the B2B marketing technology space.

"We’re thrilled to join forces with 11 Meridian West," said Todd Abbott, Co-Founder and CEO of Delivr.ai. "Their proven track record in scaling enterprise AI companies and their hands-on operational support will be instrumental as we expand our platform and bring our innovative solutions to market."

Transforming B2B Marketing with AI-Driven Solutions

This partnership underscores Delivr.ai's commitment to transforming how B2B marketing and sales teams engage with high-intent buyers. By leveraging Large Language Models (LLMs) and Generative AI, Delivr.ai's platform delivers unmatched precision and real-time contextual relevance, empowering businesses to connect with their audiences like never before.

"Delivr.ai exemplifies the kind of bold innovation and technical expertise we seek in our portfolio companies," said Rocky Beal, Managing Partner at 11 Meridian West. "Their vision for AI-powered intent intelligence aligns perfectly with the future of enterprise workflows, and we’re excited to support their growth from early traction to scale."

Looking Ahead to the Future of B2B Marketing

With this partnership, Delivr.ai is poised to continue reshaping the landscape of B2B marketing through cutting-edge AI technology. The collaboration with 11 Meridian West is expected to fuel the company’s efforts in driving market innovation and enhanced sales engagement, ultimately providing businesses with an unprecedented ability to align marketing messaging with buyer intent.

ActiveCampaign, a leading marketing automation platform, has officially acquired Mexico City-based Hilos to expand its capabilities and provide the most advanced WhatsApp automation solution for businesses globally. This acquisition will enable ActiveCampaign’s 180,000 customers to create conversational experiences specifically designed for the WhatsApp platform, which boasts over 2.4 billion users and 200 million active business accounts worldwide.

Expanding WhatsApp Marketing Automation

With WhatsApp being a dominant platform for small and medium businesses in regions like Latin America and Europe, this acquisition positions ActiveCampaign as a market leader in WhatsApp marketing automation. The company recognizes WhatsApp as an essential communication channel, with significant growth opportunities in North America.

“Today’s customers have high expectations for real-time, personalized communication, and businesses need automation that matches those needs,” said Jason Vandeboom, Founder and CEO of ActiveCampaign. “By acquiring Hilos, we’re expanding our platform to help businesses build conversational experiences on one of the world’s most popular messaging platforms. This acquisition reinforces our commitment to providing powerful, AI-driven marketing automation across multiple channels to make every marketing experience more relevant and effective.”

Building Stronger Relationships with AI-Driven Conversations

This acquisition empowers marketing and sales teams to build stronger relationships with their customers by focusing on real conversations and one-on-one digital experiences that drive meaningful connections. ActiveCampaign’s platform will now allow businesses to easily create WhatsApp automations alongside email, marketing, social media, and CRM automations, ensuring seamless cross-channel customer experiences.

“We’re excited about the potential of using ActiveCampaign to not only personalize our marketing on WhatsApp but also to enhance the overall integration between marketing, processes, and sales,” said Richard Batista, Head of Performance at Camesa. “ActiveCampaign will help us deliver personalized, meaningful interactions at scale, creating a unique experience for our customers.”

Integration of Hilos Technology

ActiveCampaign plans to integrate Hilos' technology directly into its platform in the coming months. This integration will enable users to effortlessly manage and build WhatsApp automations alongside other communication channels, providing a unified approach to customer engagement.

“We founded Hilos to help businesses connect with customers instantly, using messaging that resonates from the very first interaction—all through WhatsApp,” said Florian Raetzer, Co-Founder and CEO of Hilos. “Now, as part of ActiveCampaign, we’re excited to take this vision even further, empowering businesses to create more connected, meaningful customer experiences. With intelligent WhatsApp automation built directly into ActiveCampaign, we’re bringing together automation, scale, and personalization—helping businesses not only reach their audiences faster but connect with them in more impactful ways than ever before.”

JWP Connatix, a leading video technology and monetization platform, has announced that its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This expansion enables businesses to seamlessly scale their video delivery and monetization strategies, leveraging Amazon Web Services' (AWS) secure and robust infrastructure to optimize viewer experiences worldwide.

Scalable and Secure Video Streaming with AWS Integration

JWP Connatix has developed an integrated orchestration layer on top of AWS Elemental Media Services and Amazon Cloudfront CDN, enabling companies to easily host, manage, and monetize their video content. This advanced workflow delivers a scalable streaming platform that supports over 15 billion video views per month and serves thousands of customers globally.

The platform provides businesses with the ability to monetize their content via both subscription-based models and advertising. The inclusion of Server-Side Ad Insertion (SSAI) and contextual demand for both live and Video-on-Demand (VoD) content further enhances JWP Connatix’s offering.

Trusted by Leading Brands

Companies like ITV and Trilogy Digital Platform's TBN+ already trust JWP Connatix to support their video business. Now, with the platform’s availability in AWS Marketplace, more companies can take advantage of this comprehensive video solution, streamlining procurement processes, optimizing costs, and offering secure, reliable video delivery to audiences globally.

Seamless Integration for Global Video Delivery

“We’re excited to bring our best-in-class video platform to even more businesses through AWS Marketplace,” said Jenn Chen, Chief Revenue Officer of JWP Connatix. “By combining the power of AWS's global infrastructure with our dynamic video technology, we’re enabling businesses to scale their video strategies and grow revenue through a single, seamless platform.”

TripleLift, a leader in digital advertising and innovative ad formats, has released a comprehensive report titled "100 Years of Television", celebrating the centennial of television’s first public demonstration. This landmark anniversary commemorates John Logie Baird’s historic demonstration at Selfridges department store in London, which changed the landscape of global culture and created one of the most powerful advertising mediums.

Television's Evolution: A Century of Innovation

The report provides an in-depth analysis of television’s journey from its experimental beginnings to becoming a dominant digital powerhouse. It highlights key moments throughout history that reshaped TV advertising and how it continues to evolve today. The report also examines the rise of Connected TV (CTV), which is rapidly becoming a fully digital medium, offering new opportunities for advertisers, publishers, and viewers.

"Television has undergone a remarkable evolution from Baird’s mechanical demonstrations to today’s streaming-first environment," said Andrew King, GM and Product Lead, CTV at TripleLift. "The question for the future is whether TV will evolve into an infinite library of creators like YouTube or remain a curated, lean-back experience with a strong brand identity."

Insights from TripleLift's Report

The report explores TV's transformation across several pivotal eras, including the rise of the broadcast model in the 1950s, the cable boom of the 1990s, and today’s streaming-dominated landscape. Leading industry experts like Rino Scanzoni, former GroupM chief investment officer, Scott Schiller, former NBCU sales executive, and Tracey Scheppach, CEO of Matter More Media, provide in-depth analysis throughout the report.

Findings:

• Digital Transformation: TV is rapidly becoming a fully digital medium, with streaming set to account for 100% of TV consumption within the decade, unlocking new capabilities for advertisers and presenting fresh challenges.

• Creative Revolution: The future of advertising will see AI and automation driving more dynamic, personalized, and interactive ad experiences. Creative strategies will be increasingly tailored to individual user preferences.

• Commerce Integration: Shoppable TV experiences are expected to grow in importance, though standardization and seamless user experiences will remain key hurdles for the industry.

• Performance Orientation: With advertisers demanding more measurable outcomes, TV is shifting from being purely an awareness medium to focusing on performance-driven metrics. Upfront deals based on performance are expected to rise.

TripleLift's Role in TV’s Digital Future

As the Creative SSP, TripleLift is well-positioned to help advertisers navigate the future of television. The company is focused on developing innovative formats that blend the emotional appeal of TV with the precision and interactivity of digital media. This combination offers better experiences for consumers and improved outcomes for brands.

"We are at the forefront of creating better experiences for both brands and consumers," said Bill McLaughlin, Vice President-Head of CTV Sales at TripleLift. "By blending the emotional power of TV with the precision of digital advertising, we’re helping to craft a more effective future for advertisers."

Cision, a global leader in media intelligence and communications solutions, has announced the sale of its Help A Reporter Out (HARO) platform to Featured.com. The move marks a strategic shift as Cision focuses its resources on enhancing its core products: CisionOne, Brandwatch, and PR Newswire (PRN).

Originally launched in 2008 and acquired by Cision in 2014 through its merger with Vocus, HARO has long been a go-to service for connecting journalists with expert sources. However, as part of its long-term strategy to streamline operations and prioritize innovation in its key platforms, Cision has decided to divest the HARO platform.

Strategic Focus on Core Products

With this sale, Cision reaffirms its commitment to advancing its core product suite, which includes CisionOne, a next-generation media intelligence platform, Brandwatch, a leader in consumer intelligence and social media management, and PR Newswire, the world’s largest press release distribution network.

“We are focused on advancing our core platforms, which are central to delivering powerful, integrated communications solutions for our customers,” said Jim Daxner, Chief Product Officer and Head of Strategy at Cision. “The sale of HARO allows us to redirect our efforts and resources toward enhancing CisionOne, Brandwatch, and PRN, which are crucial to helping communications professionals measure and manage media impact effectively.”

HARO's Transition to Connectively and Sale to Featured.com

In 2024, HARO was rebranded to Connectively as part of Cision’s broader strategy. Despite the rebranding, Cision decided to discontinue the platform, leading to the decision to sell it to Featured.com. The company found Featured.com to be a strong partner, well-aligned with the values and mission of the HARO platform, ensuring a seamless transition for the users of the service.

Cision's Future Direction

The divestiture of HARO allows Cision to focus on next-generation solutions in media intelligence and social media management. As part of this strategic shift, Cision will continue to innovate within its existing platforms, providing comprehensive solutions for PR professionals and communications experts. The company's continued focus on core platforms will strengthen its position in the market, driving growth and innovation in the communications technology space.

Data Decisions Group (DDG), a leader in data-driven marketing and analytics solutions, is pleased to announce the expansion of its executive leadership team with the appointments of Michael Hannay as Chief Revenue Officer, Brian DiMarino as Senior Vice President of Sales, and Bill Ochs as Vice President of Sales.

This strategic leadership expansion is aimed at driving DDG's continued growth and enhancing the company's ability to deliver innovative solutions to brands and agencies looking to leverage data and analytics for more effective marketing campaigns.

Michael Hannay: A Seasoned Leader in Revenue Growth

Michael Hannay brings over 30 years of experience in the data marketing industry. His proven track record of managing revenue growth and building high-performance teams will play a crucial role in driving DDG's go-to-market strategy, client acquisition, and expansion into new industry verticals. As Chief Revenue Officer, Hannay will be instrumental in aligning DDG’s revenue generation efforts with the company's ambitious growth plans.

“I’m honored to join DDG and collaborate with such an exceptional team,” said Hannay. “The company’s values and client-focused approach resonate deeply with me. I’m looking forward to helping DDG reach new heights by driving innovation and delivering exceptional results for clients.”

Brian DiMarino: Strengthening National Sales and Partnerships

Joining as Senior Vice President of Sales, Brian DiMarino brings extensive experience in enterprise sales and strategic partnerships. His leadership will support the company’s national sales and partnership strategies, ensuring DDG remains at the forefront of data-driven marketing solutions. DiMarino’s experience will be pivotal in advancing DDG’s sales efforts and expanding its market reach.

Bill Ochs: Leading Sales for Core Data Offerings

As Vice President of Sales, Bill Ochs will focus on leading DDG’s sales efforts targeting list brokers and ad agencies for the company's core data offerings. With a strong background in data-driven solutions, Ochs is well-positioned to deliver high-response rate audiences to DDG's clients, ensuring that brands and agencies achieve optimal marketing outcomes.

CEO Mike Hail’s Vision for the Future

“We are excited to welcome Michael, Brian, and Bill to our leadership team,” said Mike Hail, CEO of Data Decisions Group. “Their combined experience and expertise will be crucial as we execute our strategic vision and continue to expand our presence in the data-driven marketing space. This investment in top-tier talent reflects our commitment to delivering measurable results and ongoing innovation for our clients.”

A Continued Commitment to Growth and Innovation

These new appointments reflect DDG’s commitment to driving innovation and expanding its leadership position in the data marketing and analytics sector. As DDG continues to grow, the company will focus on attracting top talent to further strengthen its ability to deliver powerful insights and impactful marketing solutions for its clients.

Simpli.fi, the leading Advertising Success Platform known for providing programmatic advertising and workflow software to agencies, brands, and media companies, has been nominated for the 2025 Dick Reed Awards. This marks Simpli.fi’s fifth consecutive nomination, cementing its position as a leader in B2B marketing and innovation.

The Dick Reed Awards, hosted by Just Global, celebrate the best and brightest in the B2B marketing industry, honoring those who are reshaping the landscape through transformative leadership and meaningful relationships.

Simpli.fi Shortlisted in Two Categories for 2025

Simpli.fi was recognized in two major categories for the 2025 awards:

1. Channel Advancements & Innovation – Programmatic: Simpli.fi, in partnership with B2B data provider Bombora, was nominated for its cutting-edge integration that has revolutionized the digital marketing landscape. The platform’s innovative solutions in precise targeting and advanced tools are helping B2B companies better understand and reach their audiences.

2. Commitment to Excellence – Omnichannel: Kevin Dwyer, Senior Performance Analyst at Simpli.fi, was nominated for his exceptional contributions to delivering consistent results in omnichannel marketing. Dwyer’s role in executing and optimizing campaigns, along with his proactive efforts to improve performance, has strengthened relationships with partners like Just Global and contributed to the company’s success.

A History of Excellence

Simpli.fi’s nominations at the 2025 Dick Reed Awards reflect its ongoing commitment to excellence in the AdTech space. Since its launch in 2020, Simpli.fi has been recognized every year, including four consecutive nominations for Strategic Partner Agency of the Year. Last year, Simpli.fi also received nominations for Most Collaborative Company, Most Collaborative Individual, and Unsung Hero.

“We are honored to be recognized in two categories at the 2025 Dick Reed Awards,” said Frost Prioleau, Co-Founder and CEO of Simpli.fi. “This recognition speaks volumes about the expertise of our team and our strong partnerships with leaders like Bombora, as well as our consistent commitment to delivering exceptional results for our clients.”

Revolutionizing B2B Marketing with Bombora

Simpli.fi’s contextual solution, created in partnership with Bombora, is a future-proof way to target the right audiences. Bombora’s Data Cooperative allows brands, agencies, and publishers to gain a holistic view of an account’s research and consumption behavior, empowering companies to make data-driven decisions and reach prospects across the buyer’s journey and activation platforms.