Bizzabo, the Event Experience Operating System, has unveiled its innovative networking solution, designed to help event organizers deliver the meaningful connections attendees increasingly demand from in-person events. This fully integrated suite addresses a growing challenge within the industry, as identified in Bizzabo's 2025 State of Events report, where 72% of attendees stated that in-person conferences offer the best networking opportunities, yet only 30% felt their last event provided enough networking opportunities.

Solving the Networking Dilemma

While networking remains a top priority for event organizers, delivering a seamless networking experience has become increasingly difficult. Many events still rely on third-party apps for meetings, creating friction for attendees who must juggle multiple platforms. This leads to missed opportunities and disengagement. Organizers also struggle with siloed data, fragmented workflows, and procurement challenges that slow down the event process.

Bizzabo Networking solves these challenges by fully integrating with Bizzabo's Event Experience OS, eliminating the need for separate networking tools and providing organizers with a unified platform. With Bizzabo Networking, networking becomes a core part of the event experience rather than an isolated add-on.

AI-Enhanced Matchmaking for Meaningful Connections

The AI-powered matchmaking system in Bizzabo Networking is driven by rich data gathered throughout the attendee journey, from registration and content engagement to personal interests. This deep integration ensures more accurate and valuable matchmaking, enhancing the likelihood of meaningful connections.

"Event organizers today face a fundamental shift in what drives attendance. Content alone no longer fills seats — people are coming to build relationships," said Alon Alroy, co-founder and CMO at Bizzabo. "Our integrated networking suite directly addresses this by making it easier for organizers to deliver the connections attendees crave while maintaining operational efficiency."

Features of Bizzabo Networking

The new Bizzabo Networking suite includes several features designed to improve the overall event experience:

1. Data-Rich Matchmaking

By leveraging attendee data, Bizzabo’s AI matchmaking connects the right people based on shared interests and event participation.

2. Seamless Scheduling

Attendees can manage their schedules with web and mobile scheduling that keeps them in sync, ensuring they don’t miss important sessions or networking opportunities.

3. Customizable Location Settings

Organizers can tailor event spaces and location settings to foster networking opportunities, making it easier for attendees to find the right people at the right time.

4. Time-Blocking Capabilities

Time-blocking ensures that attendees can seamlessly schedule meetings without overlapping sessions, maximizing their networking potential.

Elevating Networking to a Strategic Advantage

With Bizzabo Networking, organizers can eliminate logistical headaches while elevating networking to a strategic advantage. By providing a unified platform for attendees to connect, the solution drives higher engagement, better event ROI, and a more cohesive event experience.

"When networking becomes frictionless, everyone wins: attendees make meaningful connections, sponsors meet qualified prospects, and organizers see higher satisfaction scores and return rates," added Alroy.

Bizzabo’s new networking solution helps event organizers meet the growing demand for meaningful connections by providing an integrated, AI-enhanced platform. Attendees, sponsors, and organizers alike benefit from a frictionless networking experience that drives higher engagement, better event ROI, and a more unified event experience.

Revel Digital, a leader in digital signage and media distribution solutions, has announced a strategic collaboration with Amazon to provide their software on the new Amazon Signage Stick. This plug-and-play device is designed to streamline digital signage applications for businesses, offering a flexible, cost-effective, and scalable solution for visual communication needs.

"We are thrilled to announce our collaboration with Amazon to bring the power of the Revel Digital platform to the Amazon Signage Stick," said Mike Tinnes, Chief Technology Officer at Revel Digital. "This partnership combines the ease of use of the Amazon Signage Stick with the advanced capabilities of our platform, delivering a robust solution at an affordable price."

Amazon Signage Stick: The Future of Digital Signage

The Amazon Signage Stick offers businesses an affordable, flexible hardware solution for digital signage deployments. Engineered with security in mind, it offers premier signage performance and a user-friendly design. Ideal for businesses of all sizes, the Amazon Signage Stick makes it easier to enhance visual communication without breaking the bank. Whether for small or large-scale projects, this plug-and-play device offers a seamless experience, catering to businesses seeking simplicity, efficiency, and high-performance at a lower cost.

Revel Digital Platform: Advanced Features for Enterprise-Level Deployments

Revel Digital's sophisticated platform powers the Amazon Signage Stick, providing businesses with a comprehensive digital signage solution. Key features of Revel Digital’s platform include:

1. Smart Scheduling Technology

Revel Digital’s Smart Scheduling simplifies content management across large digital signage networks, making it easier to manage and schedule content efficiently.

2. ISO/IEC 27001 Certification

The platform is ISO/IEC 27001 certified, ensuring that businesses can trust Revel Digital with their data security and compliance needs.

3. AdHawk Analytics

With AdHawk Analytics, Revel Digital provides valuable insights into audience engagement and campaign performance, helping businesses optimize their signage content.

4. Role-Based Access Control

Role-based access control ensures efficient collaboration within teams while enhancing security by restricting access based on user roles.

5. Real-Time Device Monitoring

Revel Digital’s real-time device monitoring allows businesses to proactively manage and troubleshoot their devices, ensuring minimal downtime and consistent performance.

A Seamless, Affordable, and Scalable Digital Signage Solution

The collaboration between Revel Digital and Amazon brings together advanced digital signage technology with affordable hardware, offering businesses a powerful solution to meet their visual communication needs. The Amazon Signage Stick, powered by Revel Digital's platform, is perfect for businesses looking for an easy-to-use, secure, and scalable digital signage solution.

MediaGo, a leading performance-driven intelligent advertising platform, has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native Advertising Awards. This prestigious recognition, presented by the Native Advertising Institute, honors the most innovative and effective native advertising campaigns across various categories. MediaGo’s technological advancements and exceptional use of deep learning models have set a new standard in the industry, enabling better prediction, integration, and performance for global advertisers.

"We are honored to be recognized by the US Native Advertising Awards," said Peter Jinfeng Pan, Head of MediaGo for the Americas. "This award affirms our team's dedication to native advertising and motivates us to invest further in cutting-edge technologies like deep learning to provide smarter, more efficient advertising solutions."

MediaGo: Revolutionizing Native Advertising with Deep Learning

1. Advancing Native Advertising with Deep Learning

MediaGo’s platform leverages five deep learning models that span the entire marketing funnel. These models predict user behavior from initial engagement to final conversion, optimizing ad performance at every stage. By using deep learning to understand and predict user behavior more accurately, MediaGo enhances the user experience, seamlessly integrates ad content, and drives higher click-through and conversion rates.

2. Intelligent Prediction for Improved Ad Performance

The application of deep learning gives MediaGo a competitive edge in native advertising. By predicting consumer actions and integrating ads into content naturally, MediaGo provides global advertisers with the tools needed to maximize ad performance. The ability to predict user behavior and deliver relevant content results in more effective and engaging advertising that resonates with audiences, improving overall campaign success.

3. Celebrating Technological Innovation and Industry Impact

The Gold award at the US Native Advertising Awards is a testament to MediaGo’s exceptional technological capabilities and its impact on the advertising industry. MediaGo’s cutting-edge technology has made significant strides in the native advertising space, enabling better targeting, increased engagement, and more efficient use of advertising budgets.

A Commitment to Smarter, More Efficient Advertising

MediaGo’s Gold win is not just an accolade but a validation of its ongoing commitment to revolutionizing the advertising industry through deep learning and performance-driven solutions. As MediaGo continues to enhance its platform and invest in next-generation technologies, its goal remains clear: to empower global advertisers with smarter, more efficient native advertising solutions that drive success.

Big Valley Marketing has formally launched three new consulting practices—Brand Strategy, Marketing Strategy, and Market Intelligence—to help B2B technology leaders drive sustainable growth, strengthen brand reputation, and navigate the complexities of rapidly evolving markets. These practices will enable marketing and communications leaders to focus on both short-term and long-term strategies while using outside-in market data to enhance brand, demand, and reputation management.

"Big Valley was founded to deliver the depth of expertise that technology companies need to improve their marketing and communications," said Tim Marklein, Founder and CEO of Big Valley. "Our expanded services will help CMOs stay ahead of the market, balancing immediate revenue goals with long-term brand building and reputation management."

New Consulting Practices to Empower B2B Technology Marketing Leaders

1. Brand Strategy: Maximizing Marketing Impact

In today’s highly competitive B2B technology market, winning over buyers is more challenging than ever. With crowded segments, longer consideration cycles, and increased reliance on self-service content, Big Valley’s Brand Strategy practice helps companies integrate brand building with demand generation and corporate reputation. This practice enables clients to align their brand vision, market positioning, and category definition to maximize marketing impact. Led by Scott Friedman, a 30-year veteran in technology brand building, this practice connects every element of marketing to boost awareness and conversion.

2. Marketing Strategy: Aligning Business Goals with Marketing Impact

Marketing leaders are under constant pressure to deliver results with fewer resources. Big Valley’s Marketing Strategy practice helps companies take a strategic approach, moving beyond tactical execution to develop data-driven, insight-led strategies. Whether it’s annual planning, audience segmentation, or competitive strategy, Big Valley helps B2B marketers develop strategies that align with business objectives and elevate marketing to a growth engine. This practice is led by Mel Johnson, a B2B marketing leader with 15+ years of experience in corporate and product marketing for software and digital health companies.

3. Market Intelligence: Turning Data into Actionable Insights

Technology companies often have detailed insight into sales pipelines but lack intelligence on brand perceptions, audience influences, and industry trends. Big Valley’s Market Intelligence practice bridges this gap by delivering critical insights on brands, categories, competition, audiences, and market conversations. Through advanced research, analytics, and measurement, the practice helps clients uncover insights and actionable recommendations to inform strategy. Led by Tim Marklein, a recognized expert in research and analytics, this practice ensures that technology companies can make informed, data-driven decisions.

Supporting B2B Technology Marketing Leaders in Complex Markets

Big Valley’s new consulting practices offer B2B technology leaders the expertise, frameworks, and insights needed to succeed in a complex and competitive marketplace. Whether focusing on brand strategy, marketing strategy, or market intelligence, Big Valley helps companies navigate change, enhance their marketing impact, and drive sustainable growth. These practices complement the firm’s award-winning expertise in Content Marketing, Corporate Communications, and Digital and Social Marketing, providing a comprehensive solution to meet clients’ needs across various marketing and communications disciplines.

Contentful, a leading content platform trusted by over 4,200 customers worldwide, has announced the appointment of Karl Rumelhart as its new Chief Product Officer (CPO). This move comes as Contentful embarks on its next phase of growth, which includes the introduction of AI and personalization capabilities to redefine modern digital experiences. Rumelhart’s expertise in developing innovative and disruptive enterprise software will accelerate the company’s mission to drive an industry shift toward flexible, future-fit Digital Experience Platforms (DXP).

"Contentful pioneered the idea of composable content, a distinct advantage that positions us well in a future defined by AI-driven digital experiences," said Karthik Rau, CEO of Contentful. "Karl’s extensive technology expertise, strategic acumen, and authentic leadership ensures that we’ll continue to lead the industry in this next chapter. We’re excited to welcome him to the team."

Karl Rumelhart’s Background and Expertise

1. A Track Record of Success in Software Leadership

Karl Rumelhart brings over two decades of experience in scaling startups and global companies. His leadership at Gainsight, where he served as Chief Product Officer and President, helped scale the company to a $1.1 billion acquisition by Vista Equity Partners. Additionally, he led cloud and data management products at VMware during its hypergrowth phase, overseeing the company’s IPO. Most recently, Rumelhart served as CPO at Narvar, where he led product development, design, and partnerships at a post-purchase customer experience platform.

2. Expertise in AI and Product Innovation

With a focus on AI-driven digital experiences, Rumelhart’s appointment underscores Contentful’s commitment to AI and personalization as part of its strategy for continued product innovation. His deep expertise in scaling enterprise software companies and leading high-performance teams will accelerate Contentful's ability to deliver cutting-edge solutions that meet evolving customer needs.

Contentful’s Next Growth Phase: AI and Personalization

Contentful is set to invest 20% more in R&D year-on-year, which will fuel the development of next-gen AI and personalization capabilities. These innovations aim to provide brands with more agile, scalable tools to craft compelling digital experiences across various platforms. The company is also working on new partnerships with best-in-class third-party solutions, further enhancing its product offering.

"The company already helped redefine content management once—and now is helping brands remain competitive as the world moves into the age of AI," said Rumelhart. "I am truly excited to be part of the team and help our customers bring compelling digital experiences to life.”

A Strong Leadership Move for Contentful’s Future

With Karl Rumelhart’s appointment, Contentful is poised to lead the next phase of its growth by focusing on the convergence of AI, personalization, and composable content. As the industry continues to evolve toward AI-powered digital experiences, Rumelhart’s leadership will help ensure that Contentful remains at the forefront of the digital transformation journey, empowering brands to deliver engaging and flexible experiences.

NielsenIQ (NIQ), a global leader in consumer intelligence, has officially launched BASES AI Screener, a real-time idea screening platform powered by Generative AI (GenAI). Combining NIQ’s expansive consumer panel datasets and innovative predictive models, the new tool helps Consumer Packaged Goods (CPG) companies evaluate and prioritize innovation ideas faster and more cost-effectively. With its launch in multiple markets, including the United States, United Kingdom, Germany, Brazil, and Indonesia, BASES AI Screener continues to expand in 2025, offering a transformative solution for innovation teams worldwide.

"With BASES AI Screener, we're redefining how innovation decisions are made," said Ramon Melgarejo, President of Strategic Analytics & Insights at NIQ. "By combining real purchase behavior with the latest in generative AI, we're helping teams cut through the noise and focus on ideas with real market potential."

Benefits of BASES AI Screener for CPG Companies

1. Reliable & Predictive Insights

BASES AI Screener leverages Generative AI to combine BASES metrics and NIQ’s comprehensive database, providing actionable insights to help teams assess the innovation potential of ideas quickly and reliably. The tool offers detailed feedback and tailored recommendations, ensuring more accurate decision-making.

2. Accelerated Timelines

The AI-powered platform delivers innovation assessments in minutes, allowing businesses to quickly evaluate concepts and reduce the overall time spent on market research. This rapid feedback loop leads to faster innovation cycles and a more agile approach to product development.

3. Cost-Effective Results

Unlike traditional screening methods that can be expensive and time-consuming, BASES AI Screener offers high-quality insights at a fraction of the cost, making it accessible for teams working with flat research budgets.

Additional Features of BASES AI Screener

Continuously Updated Synthetic Panels

The platform creates synthetic panels that are constantly updated with the latest consumer behavioral data from NIQ’s panels. This ensures that the insights provided are relevant and reflect the most current consumer purchasing dynamics.

Data-Rich AI Personas

BASES AI Screener generates detailed AI personas with valuable insights on innovation drivers and differentiation. This feature helps brands understand consumer preferences and fine-tune their innovations for market success.

Intuitive DIY Workspace

The platform’s user-friendly interface allows CPG teams to independently screen, learn, and improve their innovations efficiently. The DIY workspace enables faster iteration and testing with minimal reliance on external researchers.

Reinforcing the Future of Smarter Innovation

The launch of BASES AI Screener marks a significant step forward in AI-powered innovation screening for CPG companies. With its combination of Generative AI and real consumer behavior data, NIQ has created a tool that accelerates decision-making while keeping costs manageable. This new offering complements NIQ's growing suite of AI-powered capabilities, including its recent acquisition of Gastrograph AI, reinforcing the company’s commitment to driving smarter innovation across the industry.

By offering a faster, more cost-effective way to assess innovation ideas, BASES AI Screener empowers brands to make data-driven decisions that align with real market demand, unlocking new opportunities for growth and product development.

Zenapse, an innovative AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions' Innovation Labs. This strategic collaboration aims to leverage Zenapse’s Large Emotion Model (LEM) to bring emotionally intelligent advertising to the forefront of Connected TV (CTV). With over 200 million LG Smart TVs globally, this partnership sets the stage for a new era of personalized and emotionally engaging advertising.

"By combining LG’s expertise in CTV with Zenapse's emotional AI, we are paving the way for more meaningful brand experiences," said David Rudnick, Chief Technology Officer at LG Ad Solutions.

How the Zenapse and LG Ad Solutions Collaboration Will Shape the Future of CTV Advertising

Benefits of the Partnership

1. Emotionally Intelligent Ad Targeting
   Zenapse’s Large Emotion Model (LEM) introduces psychographic targeting to create emotionally aware ad campaigns that foster deeper viewer connections. This innovative approach allows for more personalized and relevant ads on LG’s Connected TV platform.

2. Enhanced Personalization and Campaign Performance
   By integrating Zenapse's emotional intelligence AI with LG's technology, the collaboration aims to deliver ads that resonate with viewers on a deeper level. This drives higher engagement, maximized campaign performance, and more meaningful brand experiences.

3. Reach Across 200 Million Smart TVs Globally
   With access to over 200 million LG Smart TVs, this collaboration empowers global brands to reach a massive and diverse audience, offering unparalleled opportunities for advertisers to connect with viewers.

The Rise of CTV: A Growing Opportunity for Advertisers

The Connected TV (CTV) sector is rapidly expanding, with the U.S. market expected to reach over $40 billion by 2027, up from $24.6 billion in 2023. More than 90% of households now adopt streaming platforms, compared to just 40% with traditional cable subscriptions. This growth presents a significant opportunity for advertisers to create high-impact campaigns that leverage real-time feedback, sophisticated targeting, and superior engagement metrics.

Expanding Zenapse’s Global Reach in CTV

This partnership allows Zenapse to extend its global footprint by integrating ZenVision for CTV with LG’s platform. The deal also grants LG Ad Solutions access to Zenapse’s proprietary emotional intelligence tools, fostering the development of next-gen advertising products that will drive innovation and expand targeting capabilities in the growing CTV market.

A New Era for Emotionally Intelligent Advertising

The collaboration between Zenapse and LG Ad Solutions represents a breakthrough in CTV advertising, enabling marketers to deliver emotionally intelligent, highly personalized ads that resonate with audiences. This partnership sets a new standard for targeting precision and audience engagement, positioning both companies to lead the CTV advertising revolution.

The Bliss Group, a leading marketing communications agency, has promoted Meghan Busch to Group Vice President and Emma Skultety to Vice President. These promotions, along with those of Sarah Dougherty and Sarah Eisler in the fall, highlight the agency's commitment to recognizing and nurturing exceptional talent. The recent leadership changes further reinforce The Bliss Group's strategic focus on insights-driven marketing communications and its continued growth in diverse sectors.

"These promotions reflect Bliss’s commitment to recognizing exceptional talent and creating personalized growth paths for our team members," said Cortney Stapleton, CEO of The Bliss Group. "We are proud to invest in our people, creating opportunities for advancement that enhance our leadership bench and strengthen our ability to deliver meaningful impact for our clients."

Promotions Across Key Practices

Meghan Busch: Group Vice President, Financial Services Practice Group

As Group Vice President in the Financial Services Practice Group, Meghan Busch leads integrated communications programs that blend data-driven insights with compelling storytelling. Her work ensures that client messaging resonates with the right audiences through effective communication channels. Meghan holds a master’s degree in corporate and public communication from Monmouth University and a bachelor’s degree from The College of New Jersey (Honors Program).

Emma Skultety: Vice President, Head of Paid Media

In her new role as Vice President, Emma Skultety leads full-funnel digital marketing initiatives, from strategic planning to execution in-platform. Emma is dedicated to driving impactful, results-oriented campaigns. She earned her bachelor’s degree from The University of Connecticut.

Sarah Dougherty: Vice President, Professional Services Practice Group

Promoted to Vice President in the Professional Services sector, Sarah Dougherty drives client success through strategic content and integrated marketing campaigns. Additionally, Sarah leads the firm’s Learning & Development program. She earned both her bachelor’s and master’s degrees from The University of Alabama.

Sarah Eisler: Vice President, Bliss Impact Practice Group

As a Vice President in the Bliss Impact Practice Group, Sarah Eisler develops communications campaigns for clients in social impact and financial services. Sarah holds a bachelor’s degree from the University of Pennsylvania.

A Commitment to Leadership and Client Success

These promotions represent The Bliss Group's ongoing investment in leadership development and personalized growth paths for its employees. By recognizing their strengths and providing opportunities for advancement, the agency is ensuring that its leadership team remains agile, innovative, and equipped to drive insights-driven marketing communications that create real impact for clients.

"We are incredibly proud of the continued success of our team members and their dedication to delivering exceptional service," added Stapleton. "These promotions reflect our commitment to strengthening our leadership bench and positioning The Bliss Group for continued growth in the marketing communications industry."