P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm dedicated to optimizing performance and efficiency at scale. Unlike traditional agencies driven by their own growth, P1 Commerce focuses on delivering strategic, measurable outcomes for global brands through deep expertise and a partnership-first approach.

Founders’ Proven Track Record

With over a decade of collaboration, founders Gavin Trippe and Jonathan Peters have generated hundreds of millions in eCommerce revenue by leveraging data-driven strategies, advanced measurement, and scalable growth solutions. Their recent success includes migrating Chemical Guys from Salesforce to Shopify, achieving rapid cost efficiencies and profitability gains.

Expertise Over Promises

Frustrated by agencies that over-promise and under-deliver, Gavin and Jonathan created P1 Commerce to raise the bar on marketing accountability. Gavin brings C-level experience in growth strategy and measurement, ensuring predictable, accurate returns on marketing investments. Jonathan, a lifelong programmer and entrepreneur, applies his technical expertise to architect data-driven growth systems spanning SEO, content, Shopify, and conversion rate optimization (CRO).

A Smarter, Full-Funnel Approach

Unlike agencies focused only on bottom-funnel conversions, P1 Commerce employs a full-funnel strategy empowered by Mixed Media Modeling (MMM) and data modeling techniques. This approach enables precise measurement and prediction of marketing results with 95-99% accuracy, optimizing spend across the funnel to ensure sustainable paid media growth.

Benefits of P1 Commerce’s Methodology

• Strategic investment across the entire funnel—from brand awareness to conversion optimization

• Top-down measurement combined with bottom-up performance refinement

• Continuous campaign optimization to improve efficiency and profitability over time

Unified Owned and Paid Media for Exponential Impact

By integrating owned and paid media efforts, P1 Commerce creates a performance engine greater than the sum of its parts. Strong website performance, SEO, and content quality amplify paid media returns by capturing, converting, and retaining traffic.

A True Growth Partner, Not Just an Agency

P1 Commerce positions itself as an extension of clients’ businesses, partnering to solve challenges, optimize systems, and build scalable growth engines. The firm emphasizes transparency, efficiency, and technical excellence, aiming to eliminate waste and inefficiency typical in traditional agencies.