Super League, a leader in playable media and immersive experiences within mobile games, has announced the expansion of its partnership with AdArcade, creators of Native Playables®—a patented mobile ad format delivering three times higher engagement than standard playable ads. This exclusive collaboration enables Super League to provide brands and media agencies with a scalable, full-funnel playable advertising solution reaching over 220 million monthly U.S. gamers.

What Are Native Playables?

Native Playables are interactive ads seamlessly integrated with the gameplay experience consumers already enjoy. Available across 25+ popular mobile game formats, they achieve higher ad performance, with return on ad spend (ROAS) as high as 13x compared to traditional playable ads. Brands can synchronize their video creative with the playable ad, ensuring consumers both watch and interact with consistent, brand-approved messaging and visuals.

Strategic Growth & Market Insights

Matt Edelman, President and CEO of Super League, highlighted the importance of mobile gaming in their revenue strategy:

“Expansion into mobile games is a key pillar of our revenue diversification strategy, expected to make up 25% of our 2025 revenues. Two out of three people under 40 play video games, and soon it will be three out of four under 50. Brands that embrace playable ads today will lead the next era of consumer engagement.”

Edelman also emphasized that Native Playables outperform every other ad format in mobile gaming interstitial and rewarded ad inventory, offering brands a full-funnel solution from awareness to measurable conversion.

Efficient Deployment & Automation

AdArcade’s automated system enables live deployment of Native Playables in under two weeks from campaign approval, with ad creation requiring only hours. Each playable ad is generated from a brand’s pre-approved video or audio creative, tailored to match gameplay formats and demographic targets efficiently.

Partnership Synergy & Market Reach

Bobby Wells, CEO of AdArcade, noted:

“Super League knows how to excite brands about playable media’s power to engage young consumers and deliver tangible results. Our Native Playables extend this opportunity to the vast, multi-generational mobile gaming audience, making this partnership a win for brands and agencies seeking an omni-playable, single-source strategic partner.”

Native Playables connect brands with audiences playing casual and hyper-casual games, as well as major titles like Roblox, Minecraft, and Fortnite, broadening Super League’s reach across Millennials, Gen X, Gen Z, and Gen Alpha gamers.