News

Authenticity Over Aesthetics: Typeform's Influencer Report 2025

Typeform has released its groundbreaking report "Get Real: The Data on Influencer Marketing", blending data and candid video storytelling. With insights from over 1,300 influencers, marketers, and consumers, the report dives deep into the evolving dynamics of digital influence in a world increasingly fatigued by AI and scripted content. The findings are a wake-up call for brands chasing reach...

artificial intelligence 4 Jun 2025

Yext Q1 Fiscal 2026 Earnings Release & Investor Call Details

Yext, Inc., a leading digital presence platform for multi-location brands, is set to release its first quarter fiscal year 2026 financial results on June 3, 2025. The company will also hold a conference call to discuss its performance and outlook with investors and analysts. 1. Earnings Release Date and Time Q1 FY 2026 results will be published after market close on Tuesday, June 3, 2025. The...

marketing 4 Jun 2025

The Lacek Group Appoints Randy Gunderson as CEO, Expands Leadership

The Lacek Group, an Ogilvy One agency and leader in customer loyalty and CRM, has appointed Randy Gunderson as its new chief executive officer. Gunderson, formerly Senior Vice President of Client Services, brings deep client and industry expertise to lead the agency’s next growth phase. 1. Leadership Transition at The Lacek Group Randy Gunderson succeeds Bill Baker as CEO; Baker transitions to...

customer relationship management 4 Jun 2025

AI-Ready Marketing Begins with First-Party Data Activation

As AI rapidly transforms the marketing ecosystem, one element emerges as essential: first-party data. In the new book First-Party Data Activation: Modernize Your Marketing Data Platform, GrowthLoop Co-Founder David H. Joosten and co-authors present a clear, actionable guide for marketers to realign their data strategy in a privacy-focused, AI-powered landscape. David H. Joosten, who previously...

artificial intelligence 4 Jun 2025

Experian Launches ‘Big Financial Friend’ Campaign with Sam Richardson

Experian has unveiled a new full-scale brand campaign that moves beyond its legacy as a credit bureau. With actor Sam Richardson playing the role of a warm, trustworthy "Big Financial Friend" (BFF), the campaign showcases Experian as a supportive presence in consumers' lives, offering a wide array of financial tools to help them make better money decisions. Experian’s Evolution: From Credit to...

marketing 4 Jun 2025

Algonomy Launches AI Tools for Personalized Retail Experiences

Algonomy, a global leader in algorithmic decision-making for the retail sector, has introduced three advanced solutions aimed at transforming digital retail engagement. The launch of Ensemble AI, Social Proof Messaging, and Active Content marks a significant evolution in how retailers can deliver personalized, data-driven shopping experiences at scale. New AI-Powered Solutions for Retailers 1...

customer engagement 4 Jun 2025

Crispin Beale Appointed CEO to Lead IDX’s Global Growth

IDX, a global leader in strategic communications and performance marketing, has announced a significant leadership transition. Effective June 1, Crispin Beale will assume the role of Worldwide Chief Executive Officer, succeeding Myles Peacock. This move signifies IDX’s commitment to accelerating its international growth and innovation agenda. Leadership Transition at IDX Crispin Beale appointed...

marketing 4 Jun 2025

Treasure Data Launches AI Suites and Migration Agent for CX Growth

Treasure Data has announced a major advancement in its AI-powered Customer Data Platform (CDP) strategy by introducing AI Suites and a new Migration Agent. These tools aim to transform customer experience (CX), streamline CDP migration, and empower marketing and CX teams with intelligent automation. AI Agent Foundry and the Diamond Record Diamond Record: Combines historical and real-time customer...

artificial intelligence 3 Jun 2025