Magic PR, a leading force in press release distribution and SEO link-building, proudly marks the 8th anniversary of The News Front—a Google News-approved newsroom redefining global press outreach. Since its inception in 2018, The News Front has been powered by Magic PR’s innovative approach to PR syndication, SEO integration, and AI-enhanced multimedia content creation.

Serving businesses of all sizes and industries, The News Front has become a trusted destination for press releases that drive visibility, engagement, and lasting brand impact.

A Decade of Innovation and Impact

An Inclusive, Global PR Platform

• Open to businesses regardless of size, location, or sector.

• Covers 43+ industry categories—from health and wellness to legal services and home improvement.

• Designed to make press release publication simple, effective, and far-reaching.

AI-Powered Multimedia Content

• Automatic podcast generation from press release content, distributed to over 25 podcast platforms.

• Dynamic breaking news videos published on YouTube to amplify reach.

• Strategic content repurposing for social media, increasing exposure across Facebook, LinkedIn, X, and Instagram.

Tailored for SEO Success

• Press releases are crafted and distributed with a strong SEO focus.

• Designed to increase Google News visibility and organic search rankings.

• Delivers long-lasting domain authority and backlink value through Magic PR’s proprietary SEO link-building system.

What Sets Magic PR and The News Front Apart

1. Elite Media Syndication

• Distribution across 500+ premium media outlets, including:

  • AP News

  • Bloomberg

  • Yahoo Finance

  • GlobeNewswire

  • Business Insider

• Offers packages tailored to businesses seeking both local and global reach.

2. Resilience Amidst Market Shifts

• Despite the AI boom introducing many new players in the press distribution space, Magic PR has continued to thrive.

• Its reputation, reliability, and results set it apart in a crowded market.

3. Future-Forward Expansion

• The next major initiative: combining digital PR strategies with high-impact PR syndication to help agencies and businesses secure even greater mainstream media visibility.

• Focused on developing a hybrid model that integrates PR, SEO, and content marketing for maximum ROI.

What Clients Can Expect

• Customer-first service with strategic consultation for maximum exposure.

• Hands-on SEO and content support for building domain authority and search visibility.

• A reliable partner in the evolving digital PR landscape, consistently innovating with tools and platforms that matter.

“Whether a small startup or a large corporation, thenewsfront.com has become renowned for boosting customer engagement, enhancing brand awareness, and promoting a positive reputation,” said a Magic PR spokesperson. “We’re thrilled to reach this milestone and look forward to delivering even more advanced solutions to our clients.”

With eight years of sustained growth, innovation, and trust, Magic PR’s The News Front continues to set the gold standard for modern press release distribution. Its combination of AI-driven storytelling, multimedia content, and elite SEO link-building makes it an essential partner for any brand serious about visibility.

Businesses seeking to boost their local and organic rankings can explore Magic PR’s diverse distribution packages through its website and connect with a dedicated team ready to unlock their full marketing potential.

NielsenIQ, a global leader in consumer intelligence, has launched a groundbreaking tool that could redefine the innovation pipeline for consumer packaged goods (CPG) companies. The newly introduced BASES AI Screener combines NIQ's robust consumer panel data, deep innovation database, and predictive models with the power of Generative AI (GenAI) to revolutionize how product ideas are screened and evaluated.

Currently available in key markets like the U.S., U.K., Germany, Brazil, and Indonesia, the platform provides real-time feedback through synthetic AI-powered respondents, helping innovators make faster, more informed decisions. Further global expansion is slated for 2025.

Features of BASES AI Screener

1. AI-Powered Synthetic Panels

• Built using NIQ’s extensive consumer behavior data.

• Represents distinct demographic and purchasing behavior profiles.

• Delivers ratings, open-ended feedback, and actionable recommendations from AI personas trained on real market data.

2. Predictive and Trusted Insights

• Merges NIQ's historical innovation performance data with AI-generated insights.

• Offers reliable projections on innovation success and areas for refinement.

• Enhances decision-making by simulating real-world consumer reactions.

3. DIY Platform for Speed and Agility

• Users can run tests and receive insights within minutes.

• Empowers teams to iterate ideas more frequently.

• Reduces time-to-market in increasingly compressed innovation cycles.

4. Cost-Efficient Innovation Testing

• Replaces traditional high-cost screening methodologies.

• Offers scalable insights at a fraction of the price, ideal for tight research budgets.

• Democratizes access to high-quality consumer feedback for companies of all sizes.

5. Continuously Updated Consumer Panel

• Synthetic panels are regularly refreshed using NIQ’s real-time purchase data.

• Ensures alignment with current market trends and behavioral shifts.

• Supports evolving consumer expectations and dynamic category landscapes.

6. Intuitive, Insight-Rich Workspace

• Provides an easy-to-navigate platform for idea screening, learning, and iteration.

• Encourages cross-functional collaboration among marketing, R&D, and strategy teams.

• Enables clear visibility of innovation potential across the pipeline.

Strategic Impact for CPG Innovators

The BASES AI Screener solves a crucial challenge faced by CPG firms today: how to manage a flood of new ideas while operating on compressed timelines and flat research budgets. Traditional testing methods often lack the speed, granularity, and adaptability required in today’s competitive environment. This new solution offers:

• Speed to Insights: Evaluate new ideas in real time without sacrificing quality.

• Scalable Testing: Run multiple idea tests in parallel, fostering agile innovation cycles.

• Data-Driven Decisions: Base go/no-go decisions on a combination of AI insights and proven BASES performance metrics.

A Broader AI Innovation Ecosystem at NIQ

The launch of BASES AI Screener reflects NIQ’s broader commitment to building an AI-powered innovation ecosystem. It follows the company’s recent acquisition of Gastrograph AI, which focuses on taste prediction and AI in product development. Together, these tools form a robust suite of capabilities designed to:

• Streamline the product development lifecycle.

• Enhance predictive accuracy in consumer preferences.

• Drive smarter, faster innovation across industries.

"With BASES AI Screener, we are redefining how innovation decisions are made," said Ramon Melgarejo, President of Strategic Analytics and Insights at NIQ. "By combining real buying behavior with cutting-edge generative AI, we help teams cut through the noise and focus on the ideas that really matter—ideas with real market potential."

As innovation becomes more decentralized and time-sensitive, tools like BASES AI Screener mark a turning point in how companies evaluate and prioritize product ideas. By merging behavioral science with generative AI, NIQ provides a competitive edge to companies navigating today’s high-velocity market. For CPG innovators, the path to smarter, faster innovation just got significantly clearer—and more cost-effective.

As organizations increasingly rely on digital platforms for internal messaging, the Multi-Channel Storytelling for Internal Communications virtual conference is a timely opportunity for communication professionals to elevate their internal strategies. Hosted by ResearchAndMarkets.com, this dynamic event will convene thought leaders, practitioners, and innovators who will share actionable insights on transforming internal storytelling through podcasts, video, AI tools, and social media.

Attendees will walk away with a toolkit of best practices, platform-specific strategies, and forward-looking perspectives that foster connection, drive engagement, and support a cohesive organizational culture.

Learning Areas and Strategic Insights

1. Crafting Engaging Stories Across Multiple Channels

• Understand the foundational principles of effective storytelling.

• Tailor your narratives for podcasts, internal videos, social media posts, and more.

• Ensure consistency while adapting tone and format to each platform.

2. Repurposing Content Strategically

• Learn how to extend the lifecycle of your content.

• Turn one message into multiple formats—videos, blog posts, audio snippets, and infographics.

• Reach varied employee personas through intentional repurposing.

3. Video Storytelling Without High Production Costs

• Discover DIY video techniques for authentic internal communication.

• Create visually compelling and relatable content without needing a full production team.

• Use mobile tools and templates to increase content turnaround time.

4. Leveraging Podcasts to Humanize Leadership

• Learn how podcasts can create transparent, informal communication channels.

• Position leadership voices in authentic conversations.

• Build trust and accessibility with on-demand audio content.

5. Optimizing Internal Social Media for Engagement

• Apply social media principles to internal platforms to increase participation.

• Develop campaigns that encourage feedback, shares, and cross-department collaboration.

• Introduce gamification and real-time interactions.

6. Measuring and Analyzing Internal Comms Success

• Utilize key metrics to assess content performance and employee engagement.

• Identify tools and dashboards that provide actionable insights.

• Align data with business outcomes and cultural health indicators.

7. Staying Ahead with Emerging Platforms and Trends

• Explore evolving formats like AI-generated content and interactive storytelling.

• Evaluate how new platforms can be integrated into your existing channels.

• Prepare for the future of internal communications with agility.

8. Driving Culture Through Storytelling

• Use storytelling to reinforce values, celebrate successes, and spotlight employee contributions.

• Create a sense of belonging across geographically dispersed teams.

• Align internal narratives with business mission and leadership vision.

9. Ensuring Inclusive and Accessible Content

• Make your storytelling strategies inclusive across languages, regions, and roles.

• Prioritize accessibility features for video, audio, and written content.

• Foster a communication ecosystem that leaves no employee behind.

Benefits of Attending

• Real-World Examples: Access practical case studies from leaders in internal communications.

• Interactive Virtual Sessions: Participate in Q&As and workshops designed for immersive learning.

• Focus on AI in Communications: Discover how artificial intelligence enhances content personalization, automation, and impact.

• CEU Certification: Receive a certificate of attendance that may qualify for Continuing Education Units.

• Direct Expert Access: Ask real-time questions and receive strategic guidance from seasoned professionals.

Who Should Attend

This conference is ideal for professionals looking to modernize and humanize internal communications. Relevant roles include:

• Internal Communications

• Corporate & Executive Communications

• Employee Engagement

• HR & Change Communications

• Brand & Marketing Communications

• Content Strategy & Digital Employee Experience

Conference Agenda

Day 1: May 6, 2025

• 11:00 am – 11:10 am: Chairperson's Welcome
  Courtney Reimer, Founder & CEO – Sounds Great

• 11:10 am – 11:55 am: The Podcast Imperative
  Courtney Reimer

• 11:55 am – 12:40 pm: Workshop: AI-Powered Storytelling
  Kevin Finke, Founder – Experience Willow

• 12:40 pm – 1:20 pm: Panel: Weaving the Narrative
  Featuring:

  • Jen DiMarzio – Jen DiMarzio Consulting

  • Emi Oshima – Partners In Health

  • Dawn Williams – UAB Department of Anesthesiology

  • Clifton Johnson – Teach for America

  • Moderator: Courtney Reimer

• 1:20 pm – 1:30 pm: Parting Thoughts and Q&A

Day 2: May 7, 2025

• 11:00 am – 11:20 am: Networking & Recap
  Courtney Reimer

• 11:20 am – 11:45 am: Employee Storytelling Through Video
  Zane Ewton – ECU Health

• 11:45 am – 12:10 pm: Show Me the Data! Influencing with Metrics
  Ashley Preston – GM Financial

• 12:10 pm – 12:35 pm: Driving Engagement Through Community Conversations
  James Irungu – Advocates

• 12:35 pm – 1:15 pm: Panel: Beyond the Inbox
  Featuring:

  • Jessica Warshaver – Asana

  • Jacquie Garces – Nutanix

  • Tom Goodhand – Bettys & Taylors Group

  • Stacie Barrett – Domino's

  • Moderator: Courtney Reimer

• 1:15 pm – 1:30 pm: Q&A and Final Takeaways

Featured Speakers

• Courtney Reimer – Sounds Great

• Kevin Finke – Experience Willow

• Zane Ewton – ECU Health

• Ashley Preston – GM Financial

• James Irungu – Advocates

• Jen DiMarzio – Jen DiMarzio Consulting

• Emi Oshima – Partners In Health

• Dawn Williams – UAB Department of Anesthesiology

• Clifton Johnson – Teach for America

• Jessica Warshaver – Asana

• Jacquie Garces – Nutanix

• Tom Goodhand – Bettys & Taylors Group

• Stacie Barrett – Domino's

As the role of internal communications evolves, multi-channel storytelling becomes essential in keeping employees engaged, informed, and inspired. This virtual event offers a rare opportunity to learn from the best in the field, explore innovative tools and tactics, and craft communication strategies that resonate across every level of your organization. Whether you're just beginning your transformation journey or looking to refine a mature strategy, this event delivers insights that will empower your next internal communications breakthrough.

MiQ, a leading global programmatic media partner, has strengthened its leadership team with the appointment of Brian Whipple to its Global Statutory Board. This strategic move underscores MiQ’s commitment to scaling innovative, tech-enabled programmatic advertising solutions worldwide. With decades of experience at the forefront of digital marketing transformation, Whipple brings a unique combination of business acumen, creative leadership, and technology insight to MiQ’s already formidable team.

Whipple’s Proven Track Record in Building Digital Marketing Powerhouses

• Leadership at Accenture Interactive

  • Brian Whipple served as CEO of Accenture Interactive from 2011 to 2021.

  • Under his leadership, the unit grew into a $12 billion+ digital marketing business.

  • Accenture Interactive became globally renowned for blending creativity, consulting, and technology into a unified offering.

  • Whipple was named Ad Age’s Agency Executive of the Year in 2020.

• Strategic Growth Through Acquisitions

  • Whipple guided Accenture Interactive through key strategic acquisitions.

  • These acquisitions helped establish it as one of the most respected and high-performing agencies globally.

  • His approach aligns well with MiQ’s current model of delivering exceptional value through innovation and talent.

A Strategic Fit for MiQ’s Global Vision

• Endorsement by MiQ Leadership

  • Gurman Hundal, Global CEO and Co-Founder of MiQ, emphasized the importance of Whipple’s addition.

  • Highlighted Whipple’s ability to combine tech investment with high-impact execution.

  • This move is aligned with MiQ’s goals to expand globally, innovate in programmatic tech, and maximize client value.

• MiQ’s Business Model and Market Position

  • MiQ operates with a deep bench of over 300 experts including data scientists, engineers, analysts, and traders.

  • The company is known for offering unparalleled programmatic advertising capabilities backed by data intelligence and automation.

  • Expansion into key emerging markets like Latin America reflects its aggressive growth strategy.

Whipple’s Perspective on MiQ’s Unique Strengths

• Cultural and Technical Excellence

  • Whipple praised MiQ for its rare blend of technical skill and cultural depth.

  • Highlighted the combination of automation, domain expertise, and empathy that drives MiQ’s success.

  • Described MiQ’s team as uniquely positioned to meet the specific needs of clients with precision and care.

• Commitment to Client-Centric Innovation

  • Expressed enthusiasm about supporting MiQ’s cultural leadership and strategic growth.

  • Stressed the importance of aligning empathy with data-driven execution to achieve optimal client outcomes.

Governance, Strategy, and the Role of the Global Statutory Board

• Structure and Responsibility

  • MiQ’s Global Statutory Board is composed of senior advisors with deep sector experience.

  • The board plays a critical role in governance, financial oversight, and compliance.

  • It is also tasked with approving capital structure changes, strategic direction, and M&A initiatives.

• Outside-In Perspective

  • The board provides valuable external insights to ensure robust long-term planning and operational alignment.

  • Whipple’s appointment further elevates this strategic advisory function.

The addition of Brian Whipple to MiQ’s Global Statutory Board represents a major milestone in the company’s growth journey. His proven leadership in building and scaling high-performing marketing organizations is expected to catalyze MiQ’s global expansion and strengthen its offering in tech-driven programmatic advertising. As MiQ continues to invest in people, platforms, and processes, the synergy between Whipple’s expertise and MiQ’s vision is poised to unlock new dimensions of value for brands and agencies worldwide.

Sprinklr, a unified customer experience management platform, has once again earned a Leader position in the Gartner Magic Quadrant for Content Marketing Platforms. This marks the sixth consecutive year that Sprinklr has secured this prestigious placement, solidifying its standing as a trusted partner for modern enterprises seeking seamless content marketing operations across global teams.

Sprinklr’s Continued Recognition and Industry Impact

• Gartner Leadership Recognition

  • Sprinklr has been named a Leader in Gartner’s Magic Quadrant for Content Marketing Platforms for six straight years.

  • This recognition underscores the company’s consistency, reliability, and innovation in the martech landscape.

• CEO Commentary on Strategic Direction

  • Rory Read, President & CEO of Sprinklr, emphasized the company’s mission to support marketing teams with AI-driven solutions.

  • He noted that the platform enables streamlined marketing and advertising strategies across multiple brands and global operations.

  • Sprinklr’s leadership status is viewed as a reflection of its sustained performance and commitment to delivering measurable business results.

• Unified Platform for Marketing Excellence

  • Sprinklr Marketing offers a comprehensive AI-powered platform.

  • Key capabilities include campaign execution, performance analysis, risk mitigation, and content optimization.

  • It supports over 30 digital channels, allowing brands to operate efficiently at scale.

User Testimonial Reinforces Platform Strengths

• Peer Insights™ Review from the Construction Industry

  • A verified review from Gartner Peer Insights highlights Sprinklr’s adaptability for complex marketing demands.

  • The platform’s integrated approach and robust cross-channel management features are praised.

  • Advanced analytics and reporting tools are credited with providing critical insights into campaign performance and audience engagement.

  • The responsive and knowledgeable customer support team is cited as a key value-add.

Sprinklr’s continued presence as a Leader in Gartner’s Magic Quadrant for Content Marketing Platforms reaffirms its role as a dependable and forward-thinking martech provider. With AI-powered functionalities, cross-channel integration, and proven customer satisfaction, Sprinklr remains a powerful ally for global marketing teams navigating complex digital ecosystems.

CKEditor, a widely adopted enterprise-grade WYSIWYG rich text editor, has unveiled a powerful new suite of features specifically designed for email content creation. The new functionality simplifies building, editing, and exporting emails directly within applications—enabling developers and content teams to create professional-grade email campaigns without relying on third-party tools.

What’s New in CKEditor for Email Editing

1. Layout Tables

• Provides intuitive tools for structuring email content using HTML tables.

• Offers precise layout control that mirrors how emails will appear in end-user inboxes.

• Reduces formatting inconsistencies across email clients.

2. Email Configuration Helper

• Delivers real-time warnings for missing plugins or misconfigurations.

• Helps developers implement CKEditor for email creation with minimal setup effort.

• Ensures compatibility with standard email rendering engines.

3. Export with Inline Styles

• Generates clean HTML output with inline styles, optimized for email clients.

• Eliminates the need for external CSS or complex workarounds.

• Allows seamless integration into email automation platforms or CRMs.

Developer and Business Benefits

• For Developers:

  • Ready-to-use email editor configurations.

  • Reduced integration time and long-term maintenance overhead.

  • Eliminates reliance on external email design tools.

• For End Users:

  • Drag-and-drop layout capabilities for structured email content.

  • Preview designs as they would appear in inboxes.

  • Enhanced productivity through an embedded email creation interface.

• For Businesses:

  • Supports native email workflows within existing platforms.

  • Increases ROI by replacing third-party tools with in-house solutions.

  • Empowers teams to build everything from simple email inputs to full campaign editors.

Quote from Leadership

"Whether you're looking to implement a simple email editor or a fully-integrated email creation tool, CKEditor now provides the essential features needed," said Wiktor Walc, CTO of CKEditor. "This release further reinforces our commitment to delivering user-driven solutions that simplify workflows and empower both developers and content creators."

Get Started with the New Email Features

Developers and businesses can learn more through CKEditor’s upcoming webinar or schedule a live demo with the sales team. Explore documentation, product guides, and email integration resources at:

• ckeditor.com

• ckeditor.com/ckeditor-5

Nimble, the industry-leading sales and marketing engagement platform, is accelerating its evolution into a comprehensive growth engine for small businesses. In response to increasing demand, Nimble has launched a series of powerful new features designed to simplify and automate sales and marketing operations across the entire customer lifecycle.

AI-Driven Insights and Contact Enrichment

One of Nimble's standout features is its enhanced Prospector, which uses AI to deliver accurate contact information, enriched company insights, and comprehensive social profiles in real-time. This eliminates hours of manual research, enabling small businesses to access high-quality, actionable data instantly.

Effortless Lead Capture

Nimble makes it easier than ever to capture and organize leads from multiple sources, including website inquiries, LinkedIn prospecting, and even physical business cards. With Nimble’s web forms, LinkedIn Prospecting add-on, and mobile card scanner, every contact is automatically tagged, assigned, and integrated into workflows for immediate follow-up, streamlining the lead management process.

Personalized, Automated Email Outreach

With Nimble’s personalized email outreach feature, small businesses can send targeted email sequences at scale, triggered by recipient engagement. The platform ensures timely follow-ups at the optimal moment, significantly boosting conversion rates and enabling businesses to nurture leads more effectively.

Automated Workflows for Seamless Customer Journey

Nimble’s Workflows feature helps automate key actions such as sending messages, creating tasks, tagging contacts, adding notes, enrolling contacts in email sequences, and triggering notifications. By streamlining these actions, Nimble allows teams to stay focused on the most important tasks and keep momentum going throughout the customer journey.

Integrated Email Marketing

Say goodbye to separate marketing software. Nimble enables businesses to create, send, and monitor branded email campaigns directly from the platform, saving both time and money while eliminating the need for multiple tools.

Nimble's Vision for the Future

These new capabilities represent a significant leap forward in Nimble’s mission to help small businesses replace fragmented tools with a unified engagement platform that delivers real, measurable results.

“Nimble is not only affordable and scalable, but it also provided me with the tools and automation to focus my attention where it needed to be. Nimble has been an absolute game-changer,” said J.L. Nave III, Principal at Nave Strategies.

Strategic Shift: From CRM to AI-Driven Growth Platform

As Nimble continues to grow, it’s evolving from a simple CRM into a sophisticated, AI-powered platform capable of supporting all aspects of small business growth. The platform now offers a suite of tools designed to attract, nurture, and expand customer relationships while maintaining a focus on simplicity and cost-effectiveness.

“Nimble is evolving into a platform capable of supporting all aspects of small business growth,” said Jon Ferrara, CEO of Nimble. “We are committed to providing small businesses with the tools they need to drive growth without the complexity or cost of traditional enterprise solutions.”

Looking Ahead: AI Innovations and Omnichannel Engagement

Looking toward the future, Nimble is developing a range of groundbreaking features:

• AI Agents for Smarter Selling – Nimble will introduce AI-powered assistants to help businesses manage tasks, surface insights, and suggest next-best actions, enabling sales teams to stay focused on closing deals.

• AI Email Optimization – The platform will enhance email campaigns by leveraging AI to generate and optimize personalized messages, significantly increasing open rates and conversions.

• Unified Omnichannel Communication – Nimble will soon offer seamless customer interaction management across Web Chat, SMS, and Phone, providing a fully integrated communication hub.

By centralizing customer interactions from multiple channels into one intuitive platform, Nimble helps small businesses deliver exceptional customer experiences consistently.

Magnite, the largest independent sell-side advertising company, today announced a strategic agreement with Western Union to support the growth of the financial services company’s Media Network business. Magnite will provide the technology and solutions for Western Union to buy media as an advertiser and monetize its owned media properties across web, mobile, and app environments.

Empowering Direct Access to Premium Streaming Inventory

Through this partnership, Western Union Media Network becomes the first commerce media company to leverage Magnite’s ClearLine solution. ClearLine empowers clients to directly purchase premium streaming inventory from publishers, giving Western Union greater control over the ad buying process and maximizing their working media budget.

With Magnite's extensive reach, the solution allows Western Union to tap into premium CTV (Connected TV) inventory, reaching 92 million CTV households in the U.S., representing 9 out of 10 ad-supported CTV households in the country.

Monetizing Owned Media and First-Party Insights

Magnite’s technology is enabling Western Union Media Network to monetize its owned media properties, including westernunion.com, as well as its iOS and Android applications, which reach over 15 million U.S. customers. By tapping into Magnite’s inventory, Western Union can leverage its first-party customer data to drive more effective advertising.

Magnite’s Curator Marketplaces further enhance the partnership, providing self-serve audience extension. This allows Western Union Media Network to deliver targeted, multicultural advertising to its audience by leveraging anonymized transaction data, improving both ad targeting precision and programmatic workflows.

Supply-Path Optimization for Streamlined Access

In addition to its ad-buying solutions, Magnite and Western Union have signed a supply-path optimization (SPO) agreement, optimizing the access to curated, premium omnichannel inventory. This agreement streamlines Western Union’s Media Network’s access to top-tier ad inventory, further enhancing the overall effectiveness of the partnership.

Statements from Leadership

Chris Hammer, Senior Vice President at Western Union, commented, “Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business. We are excited to see this collaboration continue to grow as we scale our Media Network business.”

Stephanie Reustle, Head of Commerce Media at Magnite, added, “We’re proud to support Western Union Media Network’s entry into advertising by helping them activate efficiently on all fronts. It's rewarding to see the advanced technology we’ve built for publishers and advertisers providing value to clients in new fields. Bringing sellers and buyers closer together is essential for the future of commerce media, and we’re thrilled to help Western Union integrate into this landscape.”

The collaboration between Magnite and Western Union marks an important step forward in the evolution of commerce media, providing businesses with the tools to leverage premium ad inventory and first-party data to drive impactful advertising. With Magnite’s ClearLine solution and Curator Marketplaces, Western Union is positioned to maximize its media buying capabilities and scale its Media Network business in the competitive advertising landscape.