StructuredWeb, a trailblazer in AI-driven enterprise channel communication, has announced the appointment of Shane Edmonds as its new Chief Product & Technology Officer (CPTO). This strategic move reflects the company's commitment to accelerating innovation and expanding the capabilities of its flagship platform, ChannelGPT, the industry’s first AI solution purpose-built for channel marketers.

With Edmonds at the helm of product and technology, StructuredWeb is poised to revolutionize channel marketing with next-gen AI tools, reinforcing its leadership in the MarTech ecosystem.

Leadership Appointment: A Strategic Move for AI-Driven Growth

• Shane Edmonds Joins as CPTO

  • Brings a proven track record in scaling enterprise SaaS platforms.

  • Expertise in building high-performing engineering teams and driving platform transformation.

  • Recognized as one of the “Top 10 Washington DC CIO/CTOs” by SmartCEO Magazine.

• Executive Statement

  • Daniel Nissan, CEO of StructuredWeb, emphasized the value Edmonds brings:

“His leadership will be instrumental in expanding our suite of Channel capabilities and solidifying our position as the market leader in channel AI.”

ChannelGPT: Reinventing Channel Marketing with AI

• A Purpose-Built Platform for Channel Marketers

  • ChannelGPT stands as the first AI solution designed specifically for the challenges and needs of channel marketing.

  • It includes advanced tools such as:

    • AssistantAI – for dynamic support and real-time channel insights.

    • CreateAI – for automated content creation across marketing assets.

    • Additional modular tools that streamline campaign execution and performance analysis.

• Strategic Vision with Edmonds' Leadership

  • Enhanced focus on AI-first product strategy.

  • Commitment to continuous platform innovation and agility.

  • Alignment of product and engineering to meet evolving market demands.

A New Chapter in Channel Communication Excellence

• Shaping the Future of Partner-Led Growth

  • StructuredWeb’s technology empowers enterprises to scale partner marketing programs with precision and speed.

  • Edmonds’ role will catalyze the next phase of growth, integrating scalable AI architecture to automate and personalize partner interactions at scale.

• Edmonds' Vision

“I’m thrilled to join StructuredWeb at this pivotal time in the evolution of channel marketing and AI technology. I look forward to accelerating innovation, enhancing our AI capabilities, and strengthening our position as the leader in intelligent channel communication solutions.”

The appointment of Shane Edmonds as CPTO marks a decisive step in StructuredWeb’s journey toward AI-powered excellence in channel marketing. By harnessing Edmonds’ deep expertise and vision, the company is set to elevate its ChannelGPT platform, delivering more value to enterprises and their partners worldwide. As channel ecosystems become more complex and data-driven, StructuredWeb continues to redefine what’s possible with intelligent communication tools built for scale.

Revelyst Inc., a premier collective of performance and outdoor lifestyle brands, has announced a strategic multiyear partnership with Evolution USA, a top-tier licensing agency. This collaboration aims to extend the reach of six of Revelyst’s most iconic brands through new licensing agreements, bringing innovative products to consumers who thrive in the great outdoors.

Strategic Partnership to Fuel Outdoor Brand Expansion

• Brands Included in the Licensing Rollout

  • Fox Racing

  • Simms Fishing Products

  • Camp Chef

  • Primos

  • Hoppes

  • Blackburn

• Scope of the Partnership

  • Evolution USA will manage licensing for new product categories.

  • The collaboration will focus on enhancing brand accessibility and relevance.

  • Licensed products will launch in 2025 and continue to expand beyond that.

Why This Partnership Matters for Outdoor Enthusiasts

• Consumer-First Innovation

  • Extends brands into categories that align with outdoor lifestyles.

  • Delivers new products that reflect the identity and ethos of each brand.

  • Enhances reach while maintaining brand authenticity and performance focus.

• Statement from Revelyst

  • Simon Waters, President of Licensing, emphasized deeper brand connections and broader market relevance.

  • Goal: “Innovative collaborations true to brand DNA.”

Evolution USA: Proven Licensing Powerhouse

• Expertise and Client Portfolio

  • Specializes in brand monetization through licensing, retail, and collaborations.

  • Works with major clients like Neopets, Ella Fitzgerald Charitable Foundation, and Revolution Studios.

  • Known for high-impact licensing strategies that increase brand value.

• Statement from Evolution

  • Travis J. Rutherford praised Revelyst’s passionate brand identity and potential for consumer expansion.

  • Described the partnership as “poised to deliver meaningful, high-quality products.”

Industry Impact and Future Plans

• Timeline and Debut

  • Licensing expansions to begin rolling out in 2025.

  • Brands will be showcased at Evolution's booth #F208 at the Las Vegas Licensing Expo (May 20–23, 2025).

• Business Growth Outlook

  • Partnership is expected to attract new retail collaborations and expand D2C reach.

  • Designed to serve both existing brand loyalists and new market segments.

The Revelyst–Evolution USA partnership represents a significant milestone for the outdoor lifestyle market. By leveraging Evolution’s licensing expertise and Revelyst’s iconic brand portfolio, this collaboration is set to bring cutting-edge, high-quality outdoor products to a broader global audience. With product launches anticipated in 2025, consumers and retailers alike can look forward to an exciting new chapter in outdoor performance gear and lifestyle branding.

Aurora Mobile's subsidiary, SendCloud, has played a pivotal role in enabling DHgate’s remarkable rise to #2 on the U.S. App Store. As a trusted provider of email communication solutions, SendCloud helped the cross-border e-commerce giant scale its customer engagement amidst an unprecedented user surge, ensuring a flawless communication experience.

DHgate’s Cross-Border Growth and U.S. Breakthrough

• About DHgate

  • Founded in 2004, DHgate connects global buyers with Chinese manufacturers.

  • Serves SMBs and retailers with small-batch wholesale sourcing.

  • Facilitates global sourcing with direct access to Chinese suppliers.

• U.S. App Store Surge

  • Ranked #2 on U.S. App Store Free iPhone Apps, only behind ChatGPT.

  • Surpassed major platforms like Google and TurboTax.

  • Indicates rising demand for global sourcing and efficient cross-border commerce.

SendCloud’s Role in Supporting Scalable Customer Communication

• High Deliverability & Stability

  • Maintained over 90% email deliverability during high-volume activity.

  • Achieved a 99% inbox placement rate, surpassing industry standards.

  • Secured a 40% email open rate via sender optimization and domain reputation.

• Robust Infrastructure

  • Seamless API integration ensured scalable communication.

  • Allowed DHgate to maintain reliable and timely user engagement.

  • Helped strengthen customer relationships and long-term loyalty.

EngageLab and the Evolution of Omnichannel Engagement

• Enhanced Capabilities Beyond Email

  • Built on SendCloud’s reliable email tech, EngageLab provides full omnichannel marketing support.

  • Uses AI-driven automation for hyper-personalized campaigns.

• Global-Ready Infrastructure

  • Maintains 5 global server nodes for low-latency engagement.

  • Complies with global privacy standards like GDPR and DPPA.

• Advanced Marketing Automation

  • Enables dynamic customer segmentation and real-time personalization.

  • Supports diverse e-commerce scenarios, from electronics to fashion.

The success of DHgate in the U.S. highlights the importance of robust, scalable, and intelligent customer communication infrastructure. SendCloud and EngageLab showcase how AI-powered engagement and high deliverability can help e-commerce platforms thrive globally. As cross-border trade continues to grow, these tools will be essential for businesses aiming to build loyalty and scale internationally.

Elevate Venture Group (EVG), a content marketing agency known for its proprietary Pod Process and systemized performance marketing, has announced the launch of its largest offshore hub in Cape Town. This strategic expansion enhances the company’s global creative, development, and production capabilities to support a rapidly growing international client base.

Why Cape Town? A Strategic Location for Creative and Technical Growth

• Global Perspective with Local Talent

  • Cape Town offers a rare mix of western consumer fluency and local creative innovation.

  • The city boasts a strong talent pool with expertise in design, development, and marketing operations.

• EVG’s Criteria for Expansion

  • A high-performance, creative-meets-technical workforce.

  • A vibrant innovation ecosystem that matches EVG’s culture of accountability and growth.

  • Operational efficiency through favorable time zones and communication infrastructure.

Cape Town as a Scalable Creative and Production Hub

• Integrated Operations Under One Roof

  • Centralized project management, asset production, front-end development, and design.

  • Enhanced collaboration across teams leads to quicker turnaround times and improved creative quality.

  • Positions EVG to transform creative delivery from a cost center into a performance driver.

• Complementing Global Talent Networks

  • Cape Town will work alongside existing teams in the Philippines, India, and Mexico.

  • US-based strategy and client services remain the anchor, with Cape Town aligning cross-functional execution.

EVG360 and Direct-to-Client Success

• From White Label to Brand Builder

  • EVG evolved from a white-label background into a direct-to-client model in mid-2024.

  • The launch of EVG360 has driven measurable success across fintech, healthcare, retail, and service sectors.

• Built for Startups to Scaleups

  • Tailored systems support startups, lean internal teams, and growing enterprises alike.

  • EVG360 offers holistic marketing systems, not just isolated campaigns.

Driving the Future of Global Marketing Talent

• Championing a Distributed, High-Performance Workforce

  • EVG embraces a hybrid model blending U.S. strategy with international creative execution.

  • Cape Town embodies EVG’s investment in quality and culture over low-cost outsourcing.

  • Focus remains on cultivating top-tier talent for long-term client value.

Elevate Venture Group’s Cape Town expansion marks a transformative step in the agency’s journey to scale and innovate in global content marketing. By investing in a unified offshore hub for creativity and development, EVG reinforces its mission to deliver smarter, faster, and more scalable marketing systems that drive real business results.

Pune-based startup Brandder is redefining how micro-businesses access quality design services. With its innovative Pay-Per-Post model, Brandder eliminates the need for expensive agencies or time-consuming DIY tools by connecting businesses directly to experienced graphic designers.

How Brandder Solves Pain Points in Social Media Design

• The Struggle with Traditional Options

  • Freelance platforms require hours of browsing and vetting.

  • Agencies charge high project or retainer fees, unaffordable for bootstrapped businesses.

  • DIY tools consume time and often yield amateurish results.

• Pay-Per-Post Simplicity and Affordability

  • No subscriptions or long-term commitments.

  • Businesses only pay for the posts they need, making it budget-friendly.

  • Easy scaling from a single design to bulk requests.

• Fast and Efficient Turnaround

  • Custom social media designs delivered within 24 hours.

  • Ideal for businesses needing timely content to stay relevant.

• Streamlined Designer Collaboration

  • Clients work directly with professional designers via a user-friendly dashboard.

  • Enables real-time feedback, edits, and alignment with brand guidelines.

• Access to Vetted Design Talent

  • Brandder’s network includes thoroughly screened designers.

  • Teams have industry-spanning expertise to cater to diverse business needs.

• Positive Early Reception

  • Users praise Brandder for its speed, design quality, and brand understanding.

  • Testimonials highlight results comparable to high-end agency services at a fraction of the cost.

  • FMCG brand Vedic Culture noted Brandder’s creativity and ability to capture their brand essence.

Brandder’s launch is a game-changer for micro-businesses looking to compete visually on social media without breaking the bank. Its on-demand, pay-per-post model offers flexibility, quality, and speed—empowering small businesses to maintain a professional online presence with minimal effort.

CloudOffix, the pioneering low-code platform offering a Total Experience approach, is strengthening its European footprint. The company is now expanding into Poland, forming strategic alliances to redefine how organizations manage their digital transformation efforts.

Developments in CloudOffix’s Polish Expansion Strategy

• Strategic Local Partnerships

  • Targeting IT consulting firms, SaaS providers, and digital transformation agencies.

  • Aim: Foster co-implementation of CloudOffix’s integrated solutions.

  • Focused on blending local expertise with global innovation.

• Integrated Digital Environment vs. Fragmented Tools

  • CloudOffix eliminates the need for multiple standalone applications.

  • Offers a seamless environment across core functions:

    • Sales

    • Marketing

    • Human Resources

    • Helpdesk

    • Project Management

    • E-commerce

  • Promotes operational efficiency and reduces tech complexity.

• Unified Platform for Business Efficiency

  • Centralizes data into a single, real-time source of truth.

  • Uses AI to enable smarter decisions and automate processes.

  • Ensures higher organizational agility and visibility.

• AI Builder: Core of CloudOffix Innovation

  • A powerful low-code tool for building custom workflows and automations.

  • Empowers companies to tailor systems to their specific operational needs.

  • Accelerates deployment timelines and boosts employee adoption rates.

• Founder’s Vision on the Future of Digital Transformation

  • Gökhan Erdogdu emphasizes the need for simplicity and scalability.

  • CloudOffix aims to offer intelligent, user-friendly solutions adaptable to fast-evolving business environments.

  • Entry into Poland reflects a commitment to combining cutting-edge technology with local market readiness.

CloudOffix’s entry into the Polish market is a significant step in its mission to transform business operations across Europe. By delivering a fully integrated and intelligent digital ecosystem, CloudOffix positions itself as a forward-thinking solution for companies aiming to streamline their digital transformation journey.

CraveBooks, a leading book promotion and author marketing platform, has officially launched its CraveBooks 2.0 platform, marking a significant evolution in its offerings. In addition to this launch, CraveBooks has successfully acquired and integrated eBookFairs, a popular platform for virtual book fairs and author promotions. These updates represent CraveBooks’ commitment to providing authors, publishers, and book marketers with a comprehensive suite of tools to help them grow their audience, engage readers, and build their email lists.

Powerful New Features in CraveBooks 2.0

The CraveBooks 2.0 platform introduces several powerful features that cater to authors at every stage of their journey:

• The Author Academy: A rich library of over 150 on-demand training videos covering essential topics like book marketing, publishing strategies, list building, and the craft of writing.

• CraveBooks Insider: A private community where authors and publishers can connect, collaborate, join writing sprints, attend AMA webinars, and share valuable insights.

• New Publisher Membership Levels: These provide flexible options for publishing companies and book publicists who handle multiple authors, offering a single platform for managing promotions, communications, list-building, and more.

• Upgraded Stats & Analytics: The new platform offers deeper insights into promotion performance, reader engagement, profile/book clicks, and email list growth, helping authors measure their success more effectively.

• Direct-to-Reader Selling Tools: Authors can now sell their books directly to readers through the CraveBooks platform, bypassing third-party sellers and increasing their revenue.

eBookFairs Integration for Expanded Book Promotion Opportunities

The integration of eBookFairs into the CraveBooks ecosystem allows authors to access both sites with a single login. This integration opens up more opportunities for authors to promote their books and participate in genre-specific virtual book fairs, reaching an even larger audience.

“Our goal is to make CraveBooks the most robust platform available for authors and publishers — a place where they can not only promote their books but also engage directly with readers, build their email lists, and access the education and tools they need to grow their careers,” said Cary Bergeron, CEO and Co-Founder of CraveBooks.

Empowering Authors and Publishers for Success

These updates demonstrate CraveBooks’ continued commitment to helping authors and publishers leverage data-driven promotions and make meaningful connections with readers. By combining powerful promotional tools with educational resources and community engagement, CraveBooks 2.0 is designed to translate these efforts into real results for authors and publishers alike.

With CraveBooks 2.0, authors now have everything they need to build their careers and succeed in the highly competitive world of book marketing.

INSIDEA, a rapidly growing digital solutions company known for its expertise in CRM implementation and digital transformation, has officially joined the Salesforce Partner Program. This partnership allows INSIDEA to further enhance its ability to help organizations harness the full potential of Salesforce, the world’s leading CRM platform, to drive growth and engagement.

Many businesses face hurdles like low user adoption, complex integration, and extended onboarding processes when implementing CRM systems. INSIDEA specializes in addressing these pain points, simplifying the process, and offering tailored solutions that deliver immediate value.

INSIDEA’s Proven Expertise in Salesforce CRM Solutions

The Salesforce Partner Program has a rigorous certification process, requiring proof of industry expertise and demonstrated success. INSIDEA has proudly met these standards, earning its place in the Salesforce network. As demand for qualified Salesforce consultants grows, INSIDEA's success is rooted in its ability to provide strategic guidance alongside technical solutions.

INSIDEA’s Salesforce expertise spans onboarding, implementation, API integration, and custom development services, all aimed at making Salesforce adoption as smooth and efficient as possible. The company has successfully delivered over 1000 CRM implementations for clients across various industries, enabling businesses to streamline operations and unlock faster CRM ROI.

Delivering Tailored Salesforce Solutions

Pratik Thakker, Founder and CEO of INSIDEA, explained, "For us, becoming a Salesforce consulting partner is not just a new logo on our website — it’s a validation of years of hard work. We’ve always believed that technology, especially Salesforce, can drive incredible business outcomes, but only when implemented the right way. We help companies avoid common pitfalls like poor adoption and integration struggles."

INSIDEA’s approach goes beyond just technical setup; it focuses on creating custom solutions tailored to the unique needs of each business. The company’s hands-on approach ensures businesses don’t just implement Salesforce but also get their teams on board with the platform, enhancing user adoption and overall effectiveness.

Comprehensive Salesforce Services

INSIDEA provides businesses with a wide range of Salesforce services, including:

• Expert-led onboarding to ensure smooth transitions.

• Custom implementation tailored to the unique needs of each business.

• Advanced API integrations for connecting Salesforce with third-party applications.

• Ongoing support to help clients continue to extract value long after the setup.

With these services, businesses can quickly integrate Salesforce into their operations, improve workflows, and unlock the full power of their CRM investment.

Looking Ahead: INSIDEA’s Future Salesforce Plans

INSIDEA is committed to expanding its Salesforce services by:

• Developing pre-built industry accelerators to streamline CRM implementations.

• Investing in AI-driven integrations to enhance Salesforce’s capabilities.

• Deepening its expertise across key verticals.

• Strengthening its presence on Salesforce’s AppExchange marketplace, making its solutions more accessible globally.

INSIDEA’s inclusion in the Salesforce Partner Program marks a significant milestone in the company’s growth. By offering expert Salesforce consulting services, INSIDEA is helping businesses of all sizes unlock the true potential of CRM, streamline processes, and drive measurable results. As the demand for digital transformation continues to rise, INSIDEA’s solutions are perfectly positioned to guide businesses to success.