marketing 6 May 2025
Thryv Holdings, Inc., provider of Thryv®, a leading small business marketing and sales platform, kicked off 2025 with significant momentum. The company reported a robust 50% year-over-year increase in SaaS revenue in Q1 2025 and revised its full-year Marketing Services revenue outlook upward. These results reflect Thryv’s strategic shift toward becoming a premier SMB software business, focused on expanding customer relationships and delivering scalable, sustainable growth.
Highlights from Q1 2025 Results:
SaaS Revenue Growth and Platform Momentum:
SaaS revenue reached $111.1 million, marking a 50% year-over-year increase.
Excluding Keap, SaaS revenue totaled $92.2 million—up 24% year-over-year.
SaaS now comprises over 60% of total revenue, reinforcing the company’s transformation strategy.
Marketing Services Performance:
Marketing Services revenue was $70.2 million, representing a 56% decrease year-over-year.
Despite this decline, total Marketing Services Adjusted EBITDA stood at $10.1 million, with a margin of 14.4%.
The updated full-year 2025 Marketing Services revenue guidance was raised to $315.0–$318.0 million.
Strong Financial and Operational Metrics:
Consolidated total revenue stood at $181.4 million, down 22% year-over-year.
Consolidated net loss was $9.6 million, or $(0.22) per diluted share, compared to net income of $8.4 million in Q1 2024.
Consolidated Adjusted EBITDA came in at $20.9 million, with an EBITDA margin of 11.5%.
Improved SaaS Profitability and Efficiency:
SaaS Adjusted EBITDA reached $10.8 million (9.7% margin).
SaaS Gross Profit was $78.8 million, with a Gross Margin of 70.9%.
Adjusted Gross Profit for SaaS was $81.5 million, indicating a 73.3% Adjusted Gross Margin.
Customer Metrics and Revenue Retention:
SaaS clients increased by 59% year-over-year, totaling 111,000 at the end of Q1.
Seasoned Net Revenue Retention (NRR) rose to 103%, a 900 bps increase year-over-year (excluding Keap).
SaaS monthly ARPU was $335.
ThryvPay total payment volume hit $71 million, up 13% year-over-year.
Thryv’s strong start to 2025 showcases the impact of its SaaS-first strategy, supported by improved margins, customer expansion, and rising ARPU. The company remains focused on scaling its software platform, driving cross-sell opportunities, and delivering measurable ROI for small businesses. With an upward revision in its Marketing Services revenue outlook and continued growth in SaaS, Thryv is well-positioned for long-term profitability and operational excellence.
business 6 May 2025
Emerald Holding, Inc., a prominent player in the B2B trade show and events sector, has announced the successful acquisition of This is Beyond, a luxury travel event organizer based in London. Known for its innovative and exclusive event experiences, This is Beyond strengthens Emerald’s footprint in the global luxury travel industry, a market valued at approximately $1.3 trillion.
Strategic Expansion into Luxury Travel:
Emerald’s acquisition of This is Beyond marks its entry into the fast-growing luxury travel segment.
The deal aligns with Emerald’s broader growth strategy focused on high-value, experience-driven markets.
Established Reputation in a Trillion-Dollar Market:
Founded in 2009, This is Beyond has built a robust reputation for premium events catering to elite travel designers, operators, and managers.
Their events emphasize exclusivity, personalization, and sustainability—key drivers in the evolving travel landscape.
Sustainable and Experiential Event Focus:
This is Beyond is known for crafting events that offer more than networking—fostering deep business relationships in immersive environments.
Their focus on sustainable luxury positions Emerald to cater to emerging consumer and business demands.
Global Market Impact:
The global luxury travel sector is expected to experience steady growth, fueled by increased demand for personalized experiences and premium services.
With this acquisition, Emerald positions itself as a leader not just in events but in curating elevated B2B experiences for high-end markets.
Emerald Holding’s acquisition of This is Beyond signifies a calculated move into a high-growth, experience-led sector. The integration will allow Emerald to deliver unique, sustainable, and high-impact events for the luxury travel market, further diversifying its portfolio and strengthening its industry leadership.
artificial intelligence 6 May 2025
Zeta Global, the AI-powered marketing cloud, announced robust financial results for the first quarter ended March 31, 2025. Demonstrating strong momentum and customer growth, Zeta reported its 15th consecutive quarter of exceeding expectations. The company attributes this success to disciplined execution, a focus on measurable ROI, and continued innovation through products like the newly launched AI Agent Studio.
Zeta Global Q1 2025 Financial Highlights:
Revenue Performance:
Total revenue reached $264 million
Year-over-year growth of 36%
Customer Metrics:
Scaled Customer count rose to 548, up from 527 in Q4’24 and 460 in Q1’24
Super-Scaled Customer count increased to 159, up from 148 in Q4’24 and 144 in Q1’24
Average Revenue Per User (ARPU):
Scaled Customer ARPU: $467,000, up 12% year-over-year
Super-Scaled Customer ARPU: $1.38 million, up 23% year-over-year
Platform Usage and Efficiency:
Direct platform revenue accounted for 73% of total revenue
GAAP cost of revenue was 39.1%, improving 90 basis points quarter-over-quarter
Profitability Metrics:
GAAP net loss: $22 million, or 8% of revenue (primarily due to $42M in stock-based compensation)
Loss per share: $0.10, improved from $0.23 in Q1’24
Adjusted EBITDA: $46.7 million, up 53% year-over-year
Adjusted EBITDA margin: 17.7%, up from 15.6% in Q1’24
Cash Flow and Shareholder Value:
Operating cash flow: $35 million, up from $25 million in Q1’24
Free cash flow: $28 million, up from $15 million in Q1’24
$25 million worth of shares repurchased through share buyback program
Leadership Commentary:
David A. Steinberg, Co-Founder, Chairman & CEO:
Reinforced the value of Zeta’s focus on delivering ROI through AI innovation
Highlighted the launch of AI Agent Studio to meet marketers' demands for efficiency and accountability
Chris Greiner, CFO:
Pointed to Q1 outperformance and a strong pipeline as the basis for raised guidance
Emphasized a conservative approach to forecasting amid macroeconomic uncertainty
Updated Financial Guidance:
Q2 2025:
Revenue guidance increased to $295–$298 million (30–31% YoY growth)
Adjusted EBITDA guidance raised to $54.6–$55.2 million
EBITDA margin projected between 18.3% and 18.7%
Full-Year 2025:
Revenue guidance raised to $1.237–$1.247 billion (23–24% YoY growth)
Adjusted EBITDA raised to $257.5–$259.5 million
EBITDA margin expected between 20.6% and 21.0%
Free cash flow guidance increased to $129.5–$133.5 million
Expected stock-based compensation: $190 million
Zeta Global’s Q1 2025 performance underscores its leadership in AI-driven marketing solutions. With strong revenue growth, rising customer value, and disciplined financial management, the company continues to build long-term shareholder value. The raised guidance for Q2 and the full year reflects growing demand and confidence in Zeta’s differentiated AI marketing platform.
customer engagement 6 May 2025
Twilio, the leading customer engagement platform, released its financial results for the first quarter ending March 31, 2025. The company reported strong revenue growth and improved profitability, driven by a disciplined operational approach and continued innovation in customer engagement solutions. CEO Khozema Shipchandler expressed confidence in the momentum gained and reiterated Twilio’s focus on delivering value for customers.
Twilio Q1 2025 Financial Highlights:
Total Revenue Growth:
Reported total revenue of $1.17 billion
12% year-over-year increase
Communications Segment Performance:
Communications revenue reached $1.10 billion
13% year-over-year growth
Other Segment Revenue:
Segment revenue totaled $75.7 million
Marginal growth of 1% year-over-year
Profitability Metrics:
GAAP income from operations: $23.1 million
Compared to a GAAP operating loss of $43.5 million in Q1 2024
Non-GAAP income from operations: $213.4 million
Up from $159.6 million in Q1 2024
Earnings Per Share (EPS):
GAAP diluted net income per share: $0.12
Non-GAAP diluted net income per share: $1.14
Increased from $0.80 in Q1 2024
Cash Flow:
Net cash from operations: $191.0 million
Free cash flow: $178.3 million
Slightly improved from Q1 2024 ($190.1M net cash; $177.3M free cash flow)
Leadership Commentary:
CEO Khozema Shipchandler emphasized:
Ongoing revenue acceleration and operational discipline
A commitment to delivering innovative solutions
Confidence in continued growth and customer value creation
Additional Notes:
Twilio will host a live Q&A conference call on May 1, 2025, at 2:00 p.m. PT / 5:00 p.m. ET.
The webcast and earnings presentation will be accessible via the Investor Relations Website.
Twilio continues to use its investor relations site and official X (formerly Twitter) feed @twilio for important disclosures.
Twilio’s first-quarter performance in 2025 demonstrates a return to sustainable growth, underpinned by strategic execution and innovation. With solid gains in both revenue and profitability, the company is well-positioned to maintain its leadership in the customer engagement space while delivering greater value to clients and stakeholders.
artificial intelligence 6 May 2025
JumpFly, a leader in digital marketing services, has expanded its artificial intelligence capabilities to improve client efficiency, accelerate decision-making, and deliver superior campaign outcomes. Through a strategic blend of proprietary technology and expert collaboration, JumpFly continues to drive innovation and measurable results in the digital marketing space.
How JumpFly is Using AI to Transform Digital Marketing:
Real-Time Performance Alerts:
Utilizes AI to detect and respond to performance-based alerts, enabling immediate action on opportunities or concerns.
Sentiment Analysis on Facebook Ads:
Applies AI tools to evaluate ad sentiment, uncovering hidden customer issues and enhancing engagement strategies.
Custom GPT Tools:
Develops proprietary tools for:
Keyword discovery
Image generation
Sales profiling
Integration with Google AI & Performance Max (PMax):
Leverages Google AI features to:
Expand reach to previously untapped audiences
Boost operational efficiency
Discover new ways to connect with customers
24/7 Website and Account Monitoring:
Proprietary systems monitor client websites and campaigns round-the-clock to identify issues and opportunities before they impact performance.
Formation of an AI Committee:
Composed of industry experts, data scientists, and technologists
Tasked with enhancing strategies, improving campaign results, and ensuring sustainable growth
Works closely with the in-house IT team for continual platform development
Expertise-Driven Innovation:
AI solutions are developed in-house, aligned with over 20 years of industry knowledge
Strategic synergy between technical and marketing teams ensures smarter, client-centric tools
Ongoing collaboration guarantees updates that deliver increased value and insights
JumpFly’s commitment to AI innovation is deeply rooted in its collaborative culture and long-standing marketing expertise. By integrating custom-built tools, real-time monitoring, and strategic AI applications, the agency sets a new benchmark for efficiency and effectiveness in digital marketing. Their evolving platform, powered by an expert-driven AI Committee, ensures clients benefit from intelligent, data-driven strategies designed for long-term success.
cloud technology 5 May 2025
Domo's latest analysis of platform usage across over 4,500 customers in North America, Japan, and EMEA reveals a significant shift in how businesses manage their data. From March 2020 to March 2025, the percentage of data visualizations sourced from Cloud Data Warehouses (CDWs) surged by 116%, highlighting the increasing reliance on cloud-based solutions for data management.
Growth of CDW Usage
Initial Usage: In March 2020, data sourced from CDWs accounted for less than 16% of total Domo card views.
Current Usage: By March 2025, that figure has more than doubled, with over 33% of card views now coming from CDWs.
Increase in Usage: This marks a 116% increase in CDW adoption, demonstrating the rapid evolution of data management strategies.
Industry-Specific Trends
Media Industry's Shift: Media companies saw the most dramatic shift, going from lagging behind to leading in CDW usage. Now, 57% of their card views are sourced from CDWs, representing a 500% increase over the last five years.
Ben Schein's Insight: “The media industry’s shift to cloud platforms is driven by the need for instant access to data, enabling organizations to stay competitive in real-time.”
Other Industries:
High Tech and Manufacturing: Over 30% of their card views come from CDWs.
Financial Services, Retail, and Professional Services: These sectors are growing but still lag behind the 30% mark.
Regional Trends in CDW Usage
EMEA's Leadership: The EMEA region has seen the most significant increase in CDW usage, doubling its reliance on cloud data since 2020.
North America and Japan: These regions have grown their CDW usage by more than 125% over the past five years, though they still trail EMEA in terms of adoption.
Regulatory Influence on Cloud Adoption
Data Sovereignty in EMEA: European businesses, particularly those in the EMEA region, have accelerated their cloud adoption due to data sovereignty requirements and GDPR compliance.
Schein's Perspective: "The regulatory landscape in Europe has driven businesses toward platforms with built-in compliance capabilities, making cloud adoption not just a preference but a necessity."
Implications for the Future
Cloud Computing Industry Growth: The increase in CDW adoption is a positive sign for the $1 trillion cloud computing industry.
AI and Cloud Integration: As AI becomes integral to business operations, cloud data and data products are emerging as essential infrastructure for AI initiatives.
The growth of Cloud Data Warehouses (CDWs) across industries and regions is transforming how businesses handle and leverage their data. From the media industry's swift adoption to EMEA's regulatory-driven surge, CDWs are becoming a key component of modern business infrastructure. As AI and machine learning initiatives continue to evolve, CDWs are poised to play an even more critical role in shaping the future of business data strategy.
marketing 5 May 2025
Sinclair is proud to announce its television stations have been honored with four prestigious National Headliner Awards. Among these honors is a first-place win in the Best Digital Information Podcast category, recognizing Sinclair's excellence in journalism and innovation.
National Headliner Awards Overview
The National Headliner Awards are among the oldest and most respected journalism contests in the United States.
These awards recognize outstanding journalistic achievements across multiple categories.
Sinclair’s Award Wins
Best Digital Information Podcast: Sinclair's podcast “Off The Radar” from The National Weather Desk, hosted by Emily Gracey and Brian Pietrus, took home first place.
Judges’ Comments: Emily Gracey has revolutionized weather journalism, making complex meteorology relatable with engaging, expert-driven content and fun surprises.
Best Feature or Human Interest Story (Second Place): “One of 1” by Chris Papst, Project Baltimore, highlighting impactful human interest reporting.
Broadcast or Cable Television Stations Sports Story (Second Place): “The Save” by Duane Pohlman, Holden Robinson, Kevin Barnett, and Austin Tanner, WKRC-TV, earned recognition for its excellent sports storytelling.
Best Health, Science, or Environmental Reporting (Third Place): “Broken Birth Control” by Angie Moreschi, Andrea Nejman, and Nathan Aaron, Spotlight on America, earned third place for its critical investigation in health reporting.
Sinclair’s Commitment to High-Quality Journalism
Quote from Scott Livingston: "These awards are a testament to the dedication and excellence of our journalists, who work tirelessly to produce impactful stories that serve and inform our communities."
Sinclair's recognition with four National Headliner Awards is a reflection of its commitment to delivering trusted, impactful journalism. From engaging podcasts to powerful feature stories and in-depth investigations, Sinclair continues to set the standard for excellence in news and media.
marketing 5 May 2025
For years, the formula for commercial real estate marketing was simple: list a property on a portal and wait for buyers. However, this passive strategy is becoming increasingly outdated. Ready Media Group (RMG) CEO Nick Materia warns that the market needs a shift to an integrated, multi-channel approach by 2025.
The Evolution of Commercial Real Estate Marketing
In the past, the biggest challenge was transitioning from print to digital marketing.
Today, the challenge is moving beyond the outdated classified model to a more integrated, dynamic marketing approach.
Social media has become a dominant force in marketing, with people spending hours on their feeds compared to minutes on property portals.
The Role of Social Media in Real Estate Marketing
Nick Materia emphasizes the importance of social media as part of a comprehensive marketing strategy.
Not incorporating social media into campaigns is a missed opportunity.
RMG has adapted its offerings to include more social media integration to stay relevant and competitive.
New Social Media Lead-Boosting Packages
RMG has introduced two new social media lead-boosting packages designed to generate interest at the critical midpoint of a property campaign.
These packages supplement existing social integrations in their marketing suite.
Early trials in Victoria have yielded positive results, with plans for a national rollout soon.
RMG’s Digital-First Strategy
RMG has embraced a digital-first strategy with an integrated, multi-channel approach.
The strategy includes enhanced data solutions, social media lead generation, SEO optimization, and targeted EDMs to reach high-value investors.
RMG takes a proactive approach, directly delivering properties to potential buyers rather than waiting for them to come to the listings.
RMG’s Multi-Channel Strategy Explained
Omnichannel Visibility: Leveraging social media, hyper-targeted EDMs, SEO optimization, and precision advertising to capture a broad audience.
Instant Digital Documentation: Providing immediate access to property information via InstaDocs, simplifying due diligence for buyers and agents.
Dynamic Campaign Engagement: Using multiple touchpoints throughout the campaign to maintain buyer interest and drive conversions.
Ready Media Group’s approach to commercial real estate marketing has evolved to meet the demands of 2025 and beyond. By integrating social media and adopting a digital-first, multi-channel strategy, RMG ensures that their clients can connect with high-value investors at multiple touchpoints, ultimately driving more successful campaigns and faster sales.
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