News

Getsitecontrol Expands Into Email Marketing, Bringing Automation & Segmentation to Shopify

Getsitecontrol, the popular tool best known for its sleek popups and lead capture forms, is stepping up its game. The company just unveiled a full-featured email marketing suite, turning its product from a simple lead-gen tool into an all-in-one engagement platform. The new release introduces email broadcasts, automation workflows, and audience segmentation, now natively available within...

email marketing 23 Jun 2025

TripleLift Report: Creative Is the Untapped Multiplier in Retail Media’s $179B Surge

Retail media is having a moment—and it’s a big one. With the global market expected to reach $179.5 billion by the end of 2025, brands are pouring budgets into data-rich, hyper-targeted campaigns. But according to new research from TripleLift, they might be missing the real performance lever: creative quality. In its new guide, The Creative Edge in Retail Media, TripleLift surfaces a critical...

artificial intelligence 23 Jun 2025

Bizzabo Named a Leader in Gartner Magic Quadrant for Second Year Running

In a competitive field packed with digital-first innovation, Bizzabo has once again earned its stripes. The Event Experience Operating System (EEOS) was named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms—marking its second consecutive year in this coveted spot. For those watching the future of event tech unfold, this recognition isn’t just about...

marketing 23 Jun 2025

Listrak Launches New Brand Experience and Website to Reflect Its Unified Martech Vision

Listrak, a marketing automation leader trusted by today’s top retail brands, has unveiled a revamped brand experience and redesigned website—but this isn’t just a cosmetic update. It’s a signal of where the company is headed: doubling down on unified identity, real-time data, and cross-channel personalization to help retailers drive measurable growth. The newly launched Listrak.com now serves as...

digital marketing 23 Jun 2025

Spiro Proves Experiential Marketing Drives Sales—Not Just Smiles

In today’s belt-tightening economy, every marketing dollar is under scrutiny. And while experiential activations like events, festivals, and trade shows have long been great for buzz, they’ve struggled to deliver what the CFO wants: hard ROI. That may finally be changing. Spiro, a global leader in experiential marketing, is previewing new research that directly links live brand experiences to...

marketing 23 Jun 2025

L’s Tactical Loyalty Model Delivers 3.8% Sales Lift as Retailers Battle Inflation and Store Switching

In a grocery landscape strained by rising costs, global trade tensions, and shopper fatigue, retailers are discovering that tactical loyalty—done right—can do more than just drive repeat visits. It can defend margins, differentiate brand value, and even fuel long-term growth. That’s the promise behind L’s “Total Store Impact” model, which is helping grocery players in Australia—and globally—see...

sales 23 Jun 2025

VWO Taps Box UK for Strategic Push into EMEA’s Enterprise Optimization Market

In a move aimed at reshaping how enterprise brands approach digital experience optimization, VWO, the experimentation and CRO powerhouse, has entered into a strategic partnership with Box UK, a seasoned UK-based enterprise digital consultancy. The goal? Bring experimentation-led digital growth to the forefront of product development across the EMEA region. This collaboration fuses VWO’s robust...

digital marketing 23 Jun 2025

Video Editing Software Market Set to Hit $3.27B by 2029—Fueled by AI, Smartphones, and Short-Form Content

The video editing software market isn’t just staying relevant—it’s thriving, evolving, and expanding at a pace that’s hard to ignore. According to the latest report from The Business Research Company, the market is poised to grow from $2.38 billion in 2024 to $2.54 billion in 2025, and reach $3.27 billion by 2029, riding a CAGR of 6.6%. What’s fueling this growth? A perfect storm of tech...

video advertising 23 Jun 2025