Emerald Holding, Inc., a prominent player in the B2B trade show and events sector, has announced the successful acquisition of This is Beyond, a luxury travel event organizer based in London. Known for its innovative and exclusive event experiences, This is Beyond strengthens Emerald’s footprint in the global luxury travel industry, a market valued at approximately $1.3 trillion.

• Strategic Expansion into Luxury Travel:

  • Emerald’s acquisition of This is Beyond marks its entry into the fast-growing luxury travel segment.

  • The deal aligns with Emerald’s broader growth strategy focused on high-value, experience-driven markets.

• Established Reputation in a Trillion-Dollar Market:

  • Founded in 2009, This is Beyond has built a robust reputation for premium events catering to elite travel designers, operators, and managers.

  • Their events emphasize exclusivity, personalization, and sustainability—key drivers in the evolving travel landscape.

• Sustainable and Experiential Event Focus:

  • This is Beyond is known for crafting events that offer more than networking—fostering deep business relationships in immersive environments.

  • Their focus on sustainable luxury positions Emerald to cater to emerging consumer and business demands.

• Global Market Impact:

  • The global luxury travel sector is expected to experience steady growth, fueled by increased demand for personalized experiences and premium services.

  • With this acquisition, Emerald positions itself as a leader not just in events but in curating elevated B2B experiences for high-end markets.

Emerald Holding’s acquisition of This is Beyond signifies a calculated move into a high-growth, experience-led sector. The integration will allow Emerald to deliver unique, sustainable, and high-impact events for the luxury travel market, further diversifying its portfolio and strengthening its industry leadership.