For years, the formula for commercial real estate marketing was simple: list a property on a portal and wait for buyers. However, this passive strategy is becoming increasingly outdated. Ready Media Group (RMG) CEO Nick Materia warns that the market needs a shift to an integrated, multi-channel approach by 2025.

1. The Evolution of Commercial Real Estate Marketing

   • In the past, the biggest challenge was transitioning from print to digital marketing.

   • Today, the challenge is moving beyond the outdated classified model to a more integrated, dynamic marketing approach.

   • Social media has become a dominant force in marketing, with people spending hours on their feeds compared to minutes on property portals.

2. The Role of Social Media in Real Estate Marketing

   • Nick Materia emphasizes the importance of social media as part of a comprehensive marketing strategy.

   • Not incorporating social media into campaigns is a missed opportunity.

   • RMG has adapted its offerings to include more social media integration to stay relevant and competitive.

3. New Social Media Lead-Boosting Packages

   • RMG has introduced two new social media lead-boosting packages designed to generate interest at the critical midpoint of a property campaign.

   • These packages supplement existing social integrations in their marketing suite.

   • Early trials in Victoria have yielded positive results, with plans for a national rollout soon.

4. RMG’s Digital-First Strategy

   • RMG has embraced a digital-first strategy with an integrated, multi-channel approach.

   • The strategy includes enhanced data solutions, social media lead generation, SEO optimization, and targeted EDMs to reach high-value investors.

   • RMG takes a proactive approach, directly delivering properties to potential buyers rather than waiting for them to come to the listings.

5. RMG’s Multi-Channel Strategy Explained

   • Omnichannel Visibility: Leveraging social media, hyper-targeted EDMs, SEO optimization, and precision advertising to capture a broad audience.

   • Instant Digital Documentation: Providing immediate access to property information via InstaDocs, simplifying due diligence for buyers and agents.

   • Dynamic Campaign Engagement: Using multiple touchpoints throughout the campaign to maintain buyer interest and drive conversions.

Ready Media Group’s approach to commercial real estate marketing has evolved to meet the demands of 2025 and beyond. By integrating social media and adopting a digital-first, multi-channel strategy, RMG ensures that their clients can connect with high-value investors at multiple touchpoints, ultimately driving more successful campaigns and faster sales.