Natterbox, a leader in AI-powered communication solutions, has launched Natterbox Digital, an innovative platform that brings voice, SMS, and WhatsApp into one seamless experience. This new solution, fully integrated into Salesforce, empowers businesses to deliver exceptional, personalized customer engagements across their preferred communication channels.

Features of Natterbox Digital

Natterbox Digital revolutionizes the way businesses interact with their customers, with the following key features:

• Unified Omnichannel Communication – Manage voice, SMS, and WhatsApp communications within Salesforce, offering agents a comprehensive 360-degree view of customer interactions.
• Triggered Outbound Messages – Automate messages like appointment reminders, order updates, and post-call follow-ups, ensuring customers stay informed and engaged.
• AI-Powered Digital Translation – Break down language barriers with real-time, accurate translations, ensuring seamless communication between agents and customers.
• Custom Message Templates – Utilize pre-approved message templates for compliant messaging on platforms like WhatsApp and Facebook Messenger, simplifying communication.
• Unified Routing Policy Builder – Streamline the routing of inbound calls and digital messages to ensure customers are connected to the right agent with a customizable framework.

Revolutionizing Global Communication with WhatsApp

Natterbox Digital introduces enhanced WhatsApp capabilities, giving businesses access to over 2 billion users worldwide. This integration allows businesses to offer real-time communication through a secure, globally recognized channel that customers love.

CEO Insights

Jamie Cooper, Chief Product Officer at Natterbox, stated:

"Today's customers expect seamless interactions across every channel and want to select their preferred mode of communication. With Natterbox Digital, we are redefining the customer experience by unifying voice, SMS, and WhatsApp into one platform. Our AI-driven approach delivers the flexibility and personalization customers desire while empowering agents with the tools they need to deliver exceptional service."

Natterbox Digital is transforming customer engagement by unifying voice, SMS, and WhatsApp into a seamless communication platform within Salesforce. With enhanced features like automated messages, AI-powered translations, and WhatsApp capabilities, businesses can now provide personalized, efficient customer service that meets modern expectations.

Narrative I/O, a leader in data collaboration, has announced a groundbreaking partnership with Yahoo DSP. This integration allows businesses to activate their first-party data and enables data providers to monetize their data more efficiently within Yahoo's Demand-Side Platform (DSP). The integration facilitates privacy-centric omnichannel campaigns and enhances the overall data activation process.

Empowering Data Activation and Monetization

Through this partnership, Narrative I/O is transforming how users and data providers interact with data by:

• Accelerating Data Monetization – Data providers can now launch data products within Yahoo’s marketplace in weeks instead of months, reducing time to market.
• Future-proofed First-Party Data Activation – Users can send data segments directly to Yahoo advertisers, matching them against Yahoo ConnectID, a solution that overcomes signal loss.
• Efficient Data Segmentation – Narrative’s intuitive UI, AI tools, and APIs allow users to create sub-datasets tailored for specific market needs.
• Simplified Taxonomy Management – Users can easily create and manage taxonomies with dynamic, segment-level pricing to ensure accurate data offerings.
• Real-Time Updates – Taxonomies can be adjusted in real-time to meet evolving market demands without delays.
• Holistic Measurement – Yahoo DSP provides back measurement log files, allowing businesses to track campaign performance accurately.

CEO Insights

Tim Mahlman, CEO at Narrative I/O, explains:

"Our mission at Narrative is to help businesses unlock the full potential of their data. With the Yahoo DSP Connector, we are enabling users to activate and monetize their first-party data efficiently. By offering intuitive tools for data segmentation and seamless integration, we're transforming how businesses engage with the advertising ecosystem."

Yahoo’s Commitment to Advertisers

Giovanni Gardelli, VP of Ads Data Products at Yahoo DSP, added:

"Providing choice and control for Yahoo DSP advertisers is key to our vision. Our partnership with Narrative offers advertisers an efficient way to access premium data providers, enabling precise audience targeting and driving measurable results. Together, we’re creating new opportunities for success in today’s competitive digital advertising landscape."

Benefits for Users and Data Providers

Through the Narrative I/O and Yahoo DSP partnership, businesses and data providers gain the following advantages:

• Activate and Target First-Party Data – Advertisers can now leverage their first-party data segments for targeted display and video campaigns within Yahoo DSP.
• Customize Data Offerings – Tailor data products to meet specific advertiser needs, improving the effectiveness of campaigns.
• Optimize Revenue Streams – Implement dynamic, segment-level pricing to maximize revenue potential.
• Streamline Processes – Speed up integrations, eliminating traditional data syndication bottlenecks, and complete the process within a single day.

The Narrative I/O and Yahoo DSP partnership revolutionizes data activation and monetization, enabling businesses to efficiently use their first-party data for targeted campaigns while providing data providers with faster, scalable solutions to unlock new revenue streams.

Appy Pie, a leader in no-code technology, has launched its groundbreaking AI Generator, establishing itself as the leading AI content generation platform. This innovative solution enables businesses, marketers, and creators to generate AI-powered images, videos, and text with ease, making digital content creation faster, more efficient, and of professional-grade quality. Additionally, Appy Pie offers APIs for seamless integration, allowing users to embed AI-powered image, video, and text generation into their platforms and applications.

Features of Appy Pie's AI Generator

Appy Pie's AI Generator is designed to streamline content creation with the following advanced features:

• AI Image Generation – Instantly generate high-resolution, hyper-realistic visuals perfect for branding, digital marketing, and advertising.
• AI Video Generation – Transform text into dynamic, cinematic-quality videos with smooth transitions and scene compositions that engage audiences effectively.
• AI Text Generation – Automate the generation of SEO-optimized, high-quality text for blogs, social media posts, and marketing copy, saving time and improving output quality.

These AI-driven tools come with intuitive workflows, enabling users to create content at unparalleled speed and quality, setting a new standard for content generation.

CEO Insights

Abhinav Girdhar, CEO of Appy Pie, shared:

"With Appy Pie's AI Generator, we are redefining what's possible in AI-driven content creation. Our platform is designed to empower businesses and creators with the most advanced, accessible, and efficient tools to bring their ideas to life."

Appy Pie's AI Generator revolutionizes the digital content creation process. By offering powerful AI-driven tools for image, video, and text generation, it enables businesses and creators to produce high-quality content quickly and efficiently. With seamless integration options, Appy Pie is setting a new benchmark in AI-powered creativity.

Adjust, a leading measurement and analytics company, has released its annual Mobile App Trends report for 2025. The report reveals a strong recovery in the app economy following its 2022 dip, with global app installs increasing by 11% YoY and app sessions growing by 4% in 2024. The report, featuring expert insights from AppLovin, also delves into the role of AI in shaping the future of marketing operations and campaign performance measurement.

Trends Defining the Mobile App Landscape in 2025

• AI-Driven Personalization: According to Andrey Kazakov, CEO of Adjust, AI will play a pivotal role in the mobile landscape, enhancing consumer applications through high-quality, personalized user experiences. AI-driven automation in content production will redefine app marketing and user engagement.
• Cross-Platform and Mobile Web Integration: The trend of cross-platform product development will continue, with mobile web playing a critical role in enabling seamless transitions between native apps and mobile web experiences.

Privacy-First Tech and Consumer Trust

Despite global concerns over data privacy regulations, the adoption of privacy-first technologies is on the rise. AI and machine learning-powered analytics and real-time insights are speeding up decision-making and enhancing campaign efficiency. Furthermore, App Tracking Transparency (ATT) opt-in rates are steadily climbing, from 32% to 35% globally by Q1 2025. Notably, gaming apps are leading the way with a 39% opt-in rate, while e-commerce apps have seen a significant jump in opt-ins from 28% to 35%.

Global App Growth: Key Insights Across Regions and Verticals

• E-commerce: E-commerce apps saw remarkable growth in 2024, with installs up 17% YoY and sessions growing 13%. MENA emerged as a standout region, with installs increasing by 55%. LATAM also experienced strong growth, with installs rising by 27%.
• Gaming: The gaming app market is bouncing back, with hyper-casual games leading the charge. Gaming app installs grew by 4%, with hyper-casual games representing 27% of all installs.
• Banking & Crypto: Both banking and crypto apps saw impressive growth, with banking app installs up 33% and crypto app sessions increasing by 45%. This contributed to a 27% growth in total finance app installs.

The 2025 Mobile App Trends report highlights the continued growth and innovation within the mobile app industry, driven by AI-powered personalization, cross-platform integration, and privacy-first technologies. With e-commerce, gaming, and finance apps leading the charge, marketers must focus on creating seamless, omnichannel experiences to meet user needs in a rapidly evolving digital landscape.

Aspire North, in partnership with Experian Marketing Services (EMS), has unveiled the Aspire Data Network (ADN), a groundbreaking self-service audience intelligence platform. The platform provides Aspire North’s customers with direct access to Experian’s robust consumer marketing data, allowing agencies and marketers to create detailed consumer profiles, craft personalized campaigns, and achieve superior outcomes across omnichannel platforms.

Features of the Aspire Data Network

• Self-Service Design: The innovative self-service nature of ADN enables agencies of all sizes to independently access Experian’s premium consumer data, eliminating the need for intermediary vendors and ensuring greater efficiency and faster campaign deployment.
• Customizable Data Selections: Marketers can customize data selections based on their specific campaign goals, allowing for highly targeted audience segmentation and tailored marketing strategies.
• Omnichannel Targeting: ADN provides businesses with precision in targeting their audiences across multiple platforms, ensuring that campaigns are personalized and resonate with consumers, driving measurable results.

Quotes from the Leaders

• Jason Carlson, Executive Vice President at Aspire North, shared, “With Aspire Data Network, we’re putting the power of world-class consumer insights directly into the hands of agencies and marketers. This platform unlocks unparalleled flexibility and control, enabling businesses to build tailored campaigns that resonate with their audiences and drive measurable results.”
• Chris Feo, Chief Business Officer at Experian Marketing Services, added, “Our goal is to empower marketers with data-driven insights that fuel more impactful consumer engagements. Through our collaboration with Aspire North, we’re making it easier than ever for agencies and brands of all sizes to leverage robust consumer intelligence to create personalized campaigns that resonate at scale and drive measurable growth.”

Democratizing Data Access for Small to Mid-Sized Businesses

The Aspire Data Network is not only beneficial for large enterprises but also democratizes access to high-quality data, empowering small to mid-sized businesses to compete more effectively. By leveraging the same data-driven insights as larger companies, these businesses can enhance their marketing strategies and boost their visibility in the market.

With the launch of Aspire Data Network, Aspire North is empowering businesses with enhanced agility and access to premium consumer data. As marketing teams seek more control and data-driven personalization, ADN is poised to play a pivotal role in delivering targeted, personalized campaigns that drive ROI and measurable growth across industries.

Qsic, the leading in-store audio platform powered by GenAI audio and data intelligence, has announced the appointment of Marc Walkin as its new Vice President of Marketing. In this role, Walkin will be responsible for leading the company’s marketing strategy as it looks to expand its global presence, capitalizing on the growing adoption of its platform among top retailers across North America.

Driving Growth Through In-Store Retail Media

In-store retail media is rapidly emerging as a new and valuable revenue stream for retailers, and Qsic is poised to leverage this growth. By using audio as an advertising channel, Qsic is redefining the in-store experience, offering brands the opportunity to engage with consumers in more impactful ways.

• Matt Elsley, co-founder and CEO of Qsic, stated, “We have ambitious plans to expand into new markets, introduce new capabilities, and bring more awareness to the value of audio. Marc has the experience to execute them and help us capture this massive opportunity.”

Marc Walkin's Experience and Impact

Marc Walkin brings extensive expertise in retail media and brand marketing, having built and scaled several well-known retail and CPG brands such as Stop & Shop, PopCorners, Beech-Nut, and Staples. Before joining Qsic, he co-founded Turbyne, a retail media platform, and helped lead the company to a strategic acquisition by Colateral in 2024. His experience will be crucial in driving Qsic’s market impact and helping retailers connect with consumers through innovative audio solutions.

Walkin shared, “Qsic is fundamentally redefining the value of in-store audio in today’s retail media-driven landscape. The potential for in-store retail media is just beginning to be realized, and Qsic is at the forefront.”

Qsic's Expansion Plans and Growth

Qsic is experiencing tremendous growth. In January, the company announced it raised $25 million in Series B funding to accelerate its global expansion. With plans to double its workforce and roll out over 70,000 speakers across North America over the next year, Qsic is set to further solidify its position as a leader in in-store audio and retail media.

The appointment of Marc Walkin as Vice President of Marketing signals Qsic’s commitment to driving growth and expanding its reach in the retail media space. With Walkin's expertise and Qsic's innovative approach to in-store audio, the company is well-positioned to lead the next wave of in-store retail media and unlock new revenue streams for brands and retailers.

Optimove, the first Customer-Led Marketing Platform, has announced the release of its 2025 Optimove Insights Consumer Marketing Fatigue Report. Based on a survey of 329 U.S. consumers conducted in November/December 2024, the report highlights the critical challenges marketers face as they try to maintain customer engagement amidst the growing risk of marketing fatigue. With consumers demanding more personalized, relevant, and timely interactions, the report provides actionable strategies for marketers to rise above the noise, retain customer loyalty, and optimize customer lifetime value.

Findings from the Report

• Message Overload Leads to Unsubscribes
  Seventy percent (70%) of consumers have unsubscribed from at least three brands in the past three months due to message overload. Notably, 37% find email the most irritating channel for excessive communication.

• Personalization Drives Engagement
  Consumers are more likely to engage with personalized content, with 81% more likely to open emails tailored to their interests. 67% are more inclined to purchase when recommendations align with their past behaviors.

• AI as a Marketing Game-Changer
  59% of consumers trust brands using AI for personalization, though transparency and data privacy remain top concerns.

• Loyalty vs. Exploration
  76% of consumers regularly engage with their favorite brands, but 47% try new brands weekly, highlighting the need for strong retention strategies alongside customer acquisition.

Blueprint for Marketers: Strategies to Combat Fatigue

The report also offers marketers a blueprint to reduce fatigue and foster meaningful customer connections:

1. Embrace Personalization
   Move beyond basic tactics to tailor offers and experiences based on customer preferences and behaviors.

2. Leverage Real-Time Analytics and AI
   Use AI-powered insights to deliver relevant, timely, and impactful communications that drive engagement.

3. Give Customers Control
   Allow customers to control message frequency and content to build trust and enhance engagement.

4. Balance Loyalty and Exploration
   Develop retention initiatives alongside dynamic campaigns that attract and retain diverse audiences.

Positionless Marketers: The Future of Marketing

Optimove introduces the concept of the Positionless Marketer, a marketer whose capabilities are powered by AI and GenAI technology. These marketers leverage three core powers:

• Data Power
  Positionless marketers analyze customer behavior in real-time, enabling them to tailor campaigns and make data-driven decisions instantly.

• Creative Power
  Creativity becomes a dynamic, tech-powered process. Using tools like GenAI, marketers can quickly generate assets, from personalized emails to dynamic web content.

• Optimization Power
  Campaigns continuously optimize in real-time, ensuring messaging, offers, and delivery channels are always relevant and effective.

The findings from the 2025 Optimove Insights Consumer Marketing Fatigue Report highlight the urgent need for brands to evolve their strategies. By embracing AI-driven personalization, providing consumers with control over messaging, and balancing loyalty-building with acquisition, marketers can combat fatigue and create deeper, more impactful connections with their customers.

Immuta, a leader in data security, has released its 2025 State of Data Security Report, revealing the optimism and concerns around evolving data infrastructures. The report, commissioned by Immuta and conducted by UserEvidence, surveyed over 700 data leaders and professionals from across the U.S., UK, Canada, and Australia. The report highlights how organizations are grappling with the dual challenge of securing data while ensuring timely access, especially as AI adoption accelerates.

Findings from the Report

• Legacy Systems Can't Keep Up
  According to Matthew Carroll, Co-founder and CEO of Immuta, traditional systems for provisioning data access are broken, unable to scale with the increasing number of users and data demands. The report calls for a shift in approach, focusing on people, processes, and technology as core elements of IT and business strategy.

• AI Presents New Data Access Challenges
  60% of respondents claim their organizations are failing to keep pace with AI-driven data demands. Nearly half of organizations highlight compliance and privacy as primary concerns, while 64% struggle to provide timely and secure data access to authorized users. Data leaders must strike a balance between security and access to fully capitalize on AI investments.

• The Impact of Data Access Issues
  A significant 64% of data leaders report that data access challenges are hurting the ROI of their data platforms. These issues are causing downstream effects such as missed internal goals (31%), lost revenue (30%), and collaboration roadblocks (30%).

Complex Access Controls Are Hindering AI Implementation

For AI adoption to succeed, organizations need seamless and secure access to quality data. However, 55% of data leaders feel their current data security strategy isn't keeping up with the evolving demands of AI, up from 50% in the previous year. AI implementation is further hindered by:

• 46% reporting difficulties in integrating AI with existing systems
• 39% citing a shortage of skills to manage AI systems
• 29% mentioning complex data access controls

These challenges are slowing AI adoption and putting organizations at a competitive disadvantage.

Strategies for Balancing Data Access and Governance

To achieve AI success, organizations must find a balance between access, agility, governance, and security. Key strategies being implemented include:

1. Data Monitoring Systems (82%)
   Enhanced data protection through real-time understanding of data usage and storage.

2. Additional Cloud Platforms (76%)
   To scale with growing data volumes, flexible platforms are being adopted, ensuring the right teams have access to the right data.

3. Internal Data Marketplaces (68%)
   Defining roles, rules, and capabilities that lead to successful AI implementation and data governance.

As data demands grow and AI adoption accelerates, data leaders must rethink their approach to data access and governance. By implementing strategies such as data monitoring systems, flexible cloud platforms, and internal data marketplaces, organizations can strike the right balance between securing data and enabling access, ensuring AI success and business growth.