NIQ, the global leader in consumer intelligence, has announced a strategic partnership with WeArisma, the premier creator marketing measurement and optimization platform. This collaboration aims to transform how brands measure, plan, and optimize creator marketing linking creator-driven content to real business outcomes like brand equity and sales performance.

“By leveraging our strengths, we are helping companies make more informed decisions about their influencer marketing investments,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “This partnership cements our leadership in quantifying the impact of creator content in today’s marketing ecosystem.”

Why This Partnership Matters

With creator marketing fast becoming a central pillar in brand strategy, marketers are demanding more accountability and insight from their investments. This new alliance directly addresses the historical measurement gaps in influencer marketing by offering full-funnel visibility, from engagement to conversion.

“For too long, marketers have failed to attribute the impact of creator marketing to business outcomes,” added Jenny Tsai, Founder and CEO of WeArisma. “By partnering with NIQ, we’re solving this challenge head-on.”

Capabilities of the NIQ–WeArisma Partnership

• Unified Campaign Measurement:
  WeArisma’s creator performance metrics—including organic and paid content—are now integrated into NIQ’s marketing mix models, enabling visibility across the entire sales and brand funnel.

• Data-Driven Optimization:
  The combined offering allows marketers to pinpoint which creators and campaigns drive tangible results, and optimize their investments in real time.

• Flexible Engagement Models:
  Brands can choose from managed services or self-service access, allowing for customization based on internal capabilities and goals.

• Global and Cross-Cultural Insights:
  With reach across 90+ countries, NIQ and WeArisma deliver a truly global solution that keeps pace with rapidly evolving pop culture and social media trends.

About NIQ

NIQ is the leading global consumer intelligence company, delivering the Full View™ of consumer behavior through advanced analytics, unmatched retail data, and innovative platforms. Following its merger with GfK in 2023, NIQ now covers over $7.2 trillion in global consumer spending across 90+ countries.

About WeArisma

WeArisma is a cutting-edge creator marketing and social intelligence platform, trusted by leading global brands and agencies. With AI-powered recognition of images, video, audio, and text, WeArisma surfaces organic mentions, quantifies campaign impact, and empowers brands to drive authentic engagement across all social touchpoints.

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