Ibotta Strengthens Senior Leadership to Accelerate Growth in CPG Performance Marketing

Ibotta, Inc., operator of North America’s largest digital promotions network, has announced the appointment of David Parisi as SVP of Client Partnerships and Chris Boyd as SVP of Business Marketing. The move marks a strategic effort to expand Ibotta’s go-to-market capabilities and deepen its leadership in performance marketing for the CPG sector.

“David and Chris bring deep expertise and proven results in building high-performing teams and scaling growth initiatives,” said Chris Riedy, Chief Revenue Officer at Ibotta. “These hires reflect our investment in helping clients drive measurable sales and reach consumers with more precision.”

Leadership Roles and Responsibilities

David Parisi will lead the expansion of Ibotta’s enterprise sales organization across verticals including Food, BevAlc, Beauty & Personal Care, and General Merchandise. He brings experience from Fetch, where he was GM of Omnichannel and Partnerships, and from Twitter/X, where he led U.S. financial services partnerships for over a decade.

“Ibotta’s performance marketing model and IPN offer unmatched reach and campaign efficiency,” said Parisi. “I look forward to helping clients harness this opportunity.”

Chris Boyd, in his role as SVP of Business Marketing, will oversee strategy and execution for sales enablement and brand marketing to boost awareness and drive client adoption. Boyd previously held senior marketing positions at Seekr AI and Twitter/X, where he led go-to-market narratives and strategy.

Driving Innovation in CPG Promotions

The leadership additions follow Ibotta’s launch of dynamic performance marketing campaigns with leading CPG brands—initiatives that allow brands to dynamically optimize promotional spend based on ROI. These innovations are central to Ibotta’s plan to establish itself as the first full-service performance marketing platform for the CPG industry.

The Ibotta Performance Network (IPN) already enables access to over 200 million U.S. consumers via a streamlined network that integrates with retailers and publishers.

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