Gannett Co., Inc. has launched DeeperDive, an industry-first Generative AI (GenAI) answer engine powered by Taboola, now live in beta on USA TODAY’s website. This innovation brings the benefits of AI search directly to publisher-owned platforms, using trusted, real-time journalism from the USA TODAY Network to deliver rich, contextual answers to user questions.

Unlike typical GenAI tools that scrape content from the open web without consent, DeeperDive sources its responses exclusively from licensed, high-quality journalism, solving a major pain point in today’s AI content economy.

“This innovation will lead to deeper engagement with consumers as we continue to expand our audience,” said Michael Reed, Chairman and CEO of Gannett. “DeeperDive combines USA TODAY’s high-caliber reporting with Taboola’s AI technology, creating a smarter and more monetizable content experience.”

Features of DeeperDive

• ???? Smarter AI Responses Based on Live Engagement:
  DeeperDive generates rich answers based on real-time insights from 600M+ daily users across 9,000 global publishers, instead of static data sets. It reflects what people are actually reading and searching for at that moment.

• ???? Deeper On-Site Content Engagement:
  Readers are directed to related USA TODAY articles alongside their answers, promoting longer sessions and higher loyalty.

• ???? Search-Like Ad Monetization for Publishers:
  High-intent ads are contextually inserted within results, allowing Gannett and other publishers to capture search-like revenue from user interactions — all within their own ecosystem.

“With DeeperDive, we’re giving publishers the power to join the GenAI revolution on their own terms,” said Adam Singolda, CEO and Founder of Taboola. “This is a big day not just for Taboola, but for the open web.”

What This Means for Publishers and Readers

This marks a transformative moment for digital publishing, enabling media organizations to:

• Protect and monetize their own content in the GenAI age.

• Deliver a more human, trend-aware search experience.

• Unlock new ad revenue through high-intent content queries.

• Increase reader time on site and session depth through interactive content discovery.

Gannett is the first U.S. publisher to roll out DeeperDive (in beta), with access granted to ~1% of USA TODAY’s 195M+ monthly users. Human oversight is currently in place to ensure quality responses before full deployment.

Gannett | USA TODAY Network

Gannett Co., Inc. (NYSE: GCI) is a leading media company headquartered in the U.S., reaching millions through its flagship brand USA TODAY and more than 200 local media outlets. Visit: www.gannett.com

Taboola

Taboola powers recommendations for the open web, helping users discover things they may like across thousands of trusted publisher sites. Learn more: www.taboola.com

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