artificial intelligence content marketing
PR Newswire
Published on : Jul 9, 2025
Smartcat wants to eliminate the content chaos in global enterprises—and it’s betting that AI Agents are the way to do it.
The enterprise AI platform today announced the launch of its expert-enabled AI Agents, a new class of intelligent tools designed to automate the entire global content lifecycle—from creation to translation to localization—with the kind of control and consistency enterprises typically only get through massive human effort.
Unlike basic LLM tools or bolt-on translation engines, Smartcat’s AI Agents are purpose-built to learn from an enterprise’s own workflows, rules, brand voice, and team feedback. The result: content automation that moves as fast as your business needs to scale—and actually speaks your language.
“Every enterprise dreams of global reach without the usual roadblocks—delays, silos, and complexity,” said Ivan Smolnikov, CEO of Smartcat. “Our AI Agents remove those barriers, enabling seamless multilingual communication across teams and markets. Fortune 1000 customers are already seeing over 100% productivity gains.”
Smartcat isn’t just layering AI on top of translation tools—it’s rearchitecting how global content is managed. Their agentic model embeds AI into everyday enterprise workflows, learning from human input to refine and optimize performance continuously.
Here’s what’s under the hood:
Pre-Built AI Agents: Ready-to-go automations for content creation, translation, and localization—slashing turnaround times and time-to-market.
No-Code Agent Builder: Customizable tools that let teams design AI Agents for any use case, from marketing copy to compliance docs.
Skills Graph: An adaptive learning engine that enables all AI Agents to mimic the output of your best-performing employees, based on real-time collaboration and feedback.
Context-Aware Assistant: A smarter, AI-powered help system that replaces legacy support centers and onboarding tools with instant, native-language guidance.
The platform is especially powerful for functions like marketing, product, legal, learning & development, and customer success, where language, speed, and nuance all matter deeply.
“Teams are tired of juggling fragmented tools just to communicate globally,” said Falk Gottlob, Chief Product Officer. “Our AI Agents offer a unified, intelligent layer where human expertise and AI work side by side.”
Smartcat’s AI Agents aim to solve several critical pain points for enterprises operating in multiple markets:
Accelerate time-to-market for global campaigns by creating and localizing content in parallel.
Slash operational costs by automating complex, repetitive workflows across languages.
Maintain brand consistency across every touchpoint with dynamic learning of tone, terminology, and regulatory nuances.
Improve team productivity and retention by enabling real-time, personalized support and training in any language.
In today’s economy, global content velocity isn’t just a competitive edge—it’s survival. But most enterprise teams are still managing international workflows with outdated tools, siloed systems, and manual processes that break at scale.
By embedding intelligent, brand-aware AI Agents into the content lifecycle, Smartcat is giving enterprises a way to scale without compromise—delivering multilingual, market-ready content at the speed of business.
And it’s working: More than 1,000 companies, including 25% of the Fortune 1000, already use Smartcat to boost ROI, simplify global communications, and govern brand voice across borders.
Smartcat’s new AI Agents aren’t just another AI wrapper—they’re a foundational shift in how enterprise content gets created, translated, and delivered. For global teams under pressure to do more with less (and do it in 15+ languages), Smartcat offers a future-proof path forward.
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