In the race to own the smart home, Calix just gave broadband service providers (BSPs) a powerful edge.

The company has launched the third generation of its CommandIQ® mobile app, a smarter, more personalized platform that transforms how residential subscribers interact with their home internet—and their broadband providers. This release reimagines the mobile experience as the daily touchpoint between BSPs and subscribers, delivering not just network control, but new ways to engage, upsell, and build long-term loyalty.

Why It Matters

The modern subscriber doesn’t just want fast Wi-Fi—they want visibility, control, and personalization. According to Calix Market Insights, users expect seamless onboarding, real-time support, and tools that adapt to their digital lifestyle. And with broadband providers increasingly repositioning as broadband experience providers (BXPs), a well-designed, AI-ready app can be the key to differentiation—and retention.

“We’ve made our subscriber-facing app so compelling that people will want to engage with it regularly,” said Michael Weening, CEO of Calix. “It’s not just about better service—it’s about putting the BSP brand at the heart of the subscriber experience.”

What’s New in CommandIQ 3.0?

Built on the Calix Broadband Platform and integrated with its SmartLife™ managed services, the third-gen CommandIQ app rolls out a redesigned interface and several new features aimed at delivering high-touch, low-friction digital experiences:

• Personalized Promotions: BSPs can post banner messages and announcements directly to the app’s home screen—perfect for cross-sells, upsells, and timely alerts.

• Streamlined UI: A centralized command center gives subscribers access to billing, support, promotions, self-installation, and managed smart home services.

• MyPrioritiesIQ™: A standout feature, this allows subscribers to prioritize activities like gaming or remote work, optimizing bandwidth for what matters most.

• Built-In Cybersecurity & Parental Controls: Core to Calix’s value prop is giving users control and peace of mind—without relying on third-party tools.

It’s a win-win: Subscribers gain empowerment, and BSPs reduce truck rolls and support tickets.

The Engagement Advantage

Here’s why this matters for the bottom line:
Subscribers with an intuitive app and strong Wi-Fi are 54% more likely to recommend their broadband provider, according to Calix data.

And it’s already delivering:

• CTC (Minnesota): 85% app adoption, doubled growth, and 50% fewer truck rolls

• OC Fiber (Indiana): 30% increase in customer lifetime value—in just one week

• GoFibre (UK): Driving residential expansion with a local CommandIQ experience

• Sprout Fiber Internet (Alabama): Deeper subscriber relationships and satisfaction

“The new UI makes it easier to stay connected with subscribers in a personalized, effective way,” said Bonnie Baty, marketing and services manager at Sprout Fiber. “It empowers them to manage their own experience and frees us to focus on building stronger relationships.”

Built to Scale

One of the biggest strengths of CommandIQ 3.0 is its flexibility across hardware ecosystems. As of late 2024, the app now supports 160+ third-party gateways, ensuring BSPs can deploy a consistent, branded experience—regardless of the underlying network hardware.

This sets the stage for Calix’s upcoming third-gen Broadband Platform launch, which will bring even more AI-driven capabilities later this year.

As home internet becomes the backbone of modern life, Calix is betting that the key to loyalty isn’t just better bandwidth—it’s a better app. With the new CommandIQ, BSPs can now offer an experience that’s not only fast, but intelligent, personalized, and fully branded.

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