Calix, Inc. has unveiled exciting updates to its Electronic Content Builder (ECB), a key component of the award-winning Calix Market Activation program. These enhancements, including a redesigned user interface (UI), improved user experience (UX), and a powerful smart search feature, are designed to help broadband marketers quickly create and launch impactful marketing campaigns with no design expertise needed. The updated ECB offers an expanded asset library with over 6,000 customizable templates, making it easier than ever to promote broadband services and drive growth.

• Intuitive User Interface (UI) and User Experience (UX):

  • The redesigned interface makes navigating and creating campaigns easier and more efficient, even for marketers with no design experience.

• Smart Search Functionality:

  • Quickly find the best creative assets tailored to specific customer segments, streamlining campaign development.

• Expanded Asset Library:

  • Over 6,000 customizable templates for social media, email, print ads, and landing pages, available through a drag-and-drop interface.

• Enhanced Collaboration Tools:

  • Improved tools to help marketing teams collaborate more effectively, driving operational efficiency and faster execution.

Impact on Broadband Service Providers (BSPs):

• Accelerated Go-To-Market Time:

  • Calix’s Market Activation tools, including the ECB, have helped BSPs cut their go-to-market time by over 50%, enabling faster service launches and enhanced brand building.

• Increased Social Media Presence:

  • Customers using the ECB have boosted their social media presence by up to 70%, enabling greater engagement with their communities.

• Higher ARPU and CLV:

  • BSPs leveraging the ECB have seen an increase in average revenue per user (ARPU) by 15% and customer lifetime value (CLV) by 30%, demonstrating the effectiveness of personalized, data-driven marketing campaigns.

Customer Success Stories:

• GigaBeam’s Social Media Growth:

  • By utilizing ECB’s templates and Calix SmartHome™ services, GigaBeam grew their social media presence by 70%, boosting community engagement and subscriber growth in underserved rural areas.

• Highline’s ARPU Growth:

  • Highline used the ECB to craft personalized marketing campaigns, increasing ARPU by 15% in just six months by targeting segments like gamers and remote workers with tailored SmartHome services.

• OC Fiber’s CLV Boost:

  • OC Fiber increased CLV by 30% by using ECB to promote customized Wi-Fi packages and managed services, further strengthening their market position.

Quotes:

• Michele White, Marketing Director at GigaBeam: "The ease of creating authentic, relatable content that we can deliver at the right time has been transformative. The ECB has helped us increase our social media presence by 70% in just two years."

• Matt Collins, Chief Commercial Operations Officer at Calix: "Forward-thinking broadband providers are championing experience-driven approaches, and with tools like the ECB, we are empowering them to win their markets with world-class campaigns."

The updates to Calix’s Electronic Content Builder provide broadband service providers with powerful tools to create personalized, impactful marketing campaigns faster and more efficiently. By integrating these tools with Calix’s broader Market Activation program, BSPs can enhance their subscriber experiences, grow their customer base, and boost business results, all while maintaining a strong community focus.