Twilio, a leading customer engagement platform, has announced the public beta release of Linked Audiences for Twilio Segment, integrated with Amazon Redshift. Launched at AWS re:Invent 2024, this powerful tool empowers marketers to build enriched customer profiles and scale personalization seamlessly.

• Revolutionizing Personalized Marketing

  • With Linked Audiences, Amazon Redshift users can:

    • Create dynamic, context-rich audiences.
    • Deliver highly effective personalized marketing campaigns.
    • Leverage data graph technology to link Segment unified profiles with Redshift’s business data.

  • Thomas Wyatt, President of Twilio Segment, stated:
    “This integration provides marketers with a complete view of customer interactions, enabling them to drive impactful campaigns with ease.”

• Self-Service Audience Building

  • Linked Audiences allows B2B and B2C marketers to:
    • Build audiences without writing SQL.
    • Access a comprehensive, trusted view of customer data.
    • Reduce dependency on data teams, enabling faster campaign execution.
  • This innovation bridges the gap between data teams and marketers, ensuring accurate targeting and boosting ROI.

• Expanding Twilio’s AWS Ecosystem

  • Twilio Segment’s integration with AWS includes:

    • Amazon Kinesis, S3, Lambda, Personalize, and EventBridge.
    • Support for Amazon Ads DSP + AMC, enabling campaigns across Amazon platforms like Twitch and Prime Video.

  • Twilio has seen:

    • 849% growth in AWS Marketplace-sourced new business since 2021.
    • 35% YoY growth in 2024 through Q3.

• Showcasing Innovations at AWS re:Invent

  • Attendees can explore:

    • Twilio Booth #364: Product demos, expert interactions, and partner presentations.
    • A demo on integrating J.P. Morgan Payments’ APIs with Twilio to create seamless digital payment experiences.

  • Breakout Session Details:

    • Session Title: Achieving Personalization at Scale Using Amazon Redshift and Twilio.
    • Speakers: Twilio and AWS leaders, including Robin Grochol, VP of Product Management for Twilio Segment.
    • Date: Wednesday, December 4th, 10 a.m.
    • Location: Caesars Forum, Level 1, Summit 232.

Twilio’s launch of Linked Audiences highlights its commitment to enhancing customer engagement through innovation. By empowering marketers with tools that simplify data utilization, Twilio continues to set new benchmarks in personalized marketing and customer experience.