Canto, a leader in digital asset management (DAM) software, has introduced Canto PIM, an innovative platform combining DAM and product information management (PIM). This cutting-edge solution addresses the increasing challenges of managing and optimizing digital assets and product data across various channels and campaigns.

1. Addressing Growing Content Demands

   • 85% of marketers report content demands have doubled in the last two years.
   • Siloed systems are insufficient for meeting modern marketing needs.
   • Canto PIM offers a streamlined approach to content and product data management.

2. Key Features of Canto PIM

   • Unified Repository: Centralizes digital assets and product data with AI search and intuitive tools for efficient workflows.
   • Omnichannel Synchronization: Ensures consistent brand experiences across ecommerce, social media, and partner platforms.
   • Effortless Scaling: Simplifies product launches with unlimited products, versions, and attributes, maintaining ease of use.
   • Performance Tracking: Provides actionable insights with advanced analytics to maximize ROI and impact.
   • Enterprise-Grade Security: Protects assets with SOC-2-certified security, granular permissions, and compliance measures.

3. Industry Applications and Benefits

   • Supports industries like retail, hospitality, and manufacturing by breaking barriers between DAM and PIM workflows.
   • Enhances collaboration among marketing, creative, and product teams, boosting efficiency and effectiveness.

4. Expert Insights

   • Wain Kellum, CEO of Canto: Highlights the need for reimagined content operations to meet digital-first demands.
   • Alan Beiagi, Chief Product & Technology Officer: Emphasizes the agility and efficiency provided by unifying DAM and PIM technologies.

Canto PIM is a transformative platform designed to meet the increasing demands of the digital-first era. By unifying DAM and PIM capabilities, businesses can optimize workflows, enhance collaboration, and deliver exceptional experiences to customers, partners, and employees alike.