Rembrand Raises $23M in Series A to Lead Virtual Product Placement Innovation | Martech Edge | Best News on Marketing and Technology
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Rembrand Raises $23M in Series A to Lead Virtual Product Placement Innovation

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Rembrand Raises $23M in Series A to Lead Virtual Product Placement Innovation

Rembrand Raises $23M in Series A to Lead Virtual Product Placement Innovation

PR Newswire

Published on : Jan 2, 2025

Rembrand, a leader in In-Scene Media and Virtual Product Placement technology, has raised $23 million in Series A financing to fuel its rapid growth. This funding round was led by super{set}, with participation from The Trade Desk, Naver D2SF, and existing investors such as BOLD (L'Oréal’s corporate venture fund) and Greycroft.


About the Series A Funding

  • Amount Raised: $23 million
  • Lead Investors:
    • super{set}
    • The Trade Desk
    • Naver D2SF
  • Other Investors:
    • BOLD (L'Oréal’s corporate venture fund)
    • Greycroft
  • Purpose: The funding will be used to expand Rembrand’s team, accelerate growth, and enhance its technology platform to meet the needs of the evolving advertising and content industries.


Technology and Market Impact

Rembrand's AI-powered platform seamlessly integrates brand placements within video content, offering non-intrusive, engaging advertising experiences for viewers. The technology provides a variety of benefits to advertisers, such as:

  • Increased brand awareness
  • Improved engagement
  • Access to premium video inventory with extended on-screen time and AI-driven attention-generating tools.

The funding will also enable Rembrand to further penetrate the Connected TV (CTV) market, which is seeing rapid expansion and increasing demand for non-intrusive advertising formats.


Statements from Leadership

  • Omar Tawakol, CEO and Co-Founder of Rembrand:
    “We’re thrilled to have the backing of such distinguished investors. This funding will allow us to accelerate growth, expand our team, and enhance our platform to meet the needs of advertisers and content owners in the video marketplace.”

  • Tom Chavez, Co-Founder and General Partner at super{set}:
    "Rembrand is leading a transformative shift in the advertising space, utilizing AI to create innovative solutions. We’re excited to support their journey as they scale and reshape how brands connect with consumers."


Future Outlook and Expansion Plans

With the Series A funding, Rembrand is poised to capitalize on the growing demand for non-intrusive advertising and In-Scene Media, particularly in the CTV market. The company’s AI-driven platform is set to transform the advertising landscape and offer advertisers new ways to engage with audiences.