Marchex, a leader in AI-driven conversational intelligence, is set to highlight its revenue acceleration and operational excellence solutions at major industry events, including the 2025 International Franchise Association (IFA) Annual Convention. The company will also participate in exclusive partner events with ARS and Authority Brands, reinforcing its commitment to franchise success.

Upcoming Industry Events & Marchex’s Role

• IFA Annual Convention: Marchex will showcase how AI-driven insights optimize marketing, lead conversion, and operational efficiency for franchises.
• ARS Annual Event: Demonstrating AI-powered conversation intelligence to help home services brands increase bookings, reduce missed leads, and enhance customer sentiment.
• Authority Brands Summit: Showcasing innovations in lead performance tracking and revenue optimization for top-tier franchise operators.

Challenges in Lead Engagement & Call Handling

Many franchise and home service brands face:
Call handling inefficiencies leading to missed revenue.
Limited insights from customer conversations, reducing conversion rates.
Customer experience gaps affecting brand trust and retention.

Marchex’s AI-Driven Solutions for Home Services & Franchises

Optimize Marketing Campaigns: AI-driven call attribution reduces cost per lead and cost per conversion.
Lead Performance Monitoring: Tracks call responsiveness and conversion barriers.
Contact Center & Location Performance: Identifies key drivers of successful customer experiences.
Recover Lost Revenue: Actionable alerts help franchises increase booked appointments.
Enhance Customer Satisfaction: AI-powered sentiment analysis prevents negative experiences from becoming online complaints.

AI Innovations Driving Franchise Growth

Lead Outcomes Tracking: Determines if calls result in booked appointments.
Lead Outcome Insights: Pinpoints why calls lead to sales or missed opportunities.
Lead Value Indicators: Identifies high-revenue opportunities, such as HVAC system replacements.
Topic Analysis: Organizes customer inquiries by key themes like technician performance or payment preferences.

Trusted by Industry Leaders

Marchex powers AI-driven insights for brands like Authority Brands, ARS, Neighborly, and Two Men and a Truck. By analyzing voice, text, and omnichannel interactions, businesses can optimize marketing, customer engagement, and revenue recovery—without outdated surveys or manual reviews.

Marchex’s Vision for the Future

“Franchises and home services businesses thrive on customer interactions and trust,” said Troy Hartless, Chief Revenue Officer at Marchex. “Our AI-powered solutions provide proactive insights, allowing businesses to increase lead conversion, improve customer relationships, and drive long-term revenue growth.”