LTK Reinvents Social Shopping With AI, Public Profiles, and Two-Way Chat

LTK, the original Creator Commerce™ platform, is taking a bold leap forward—transforming its consumer and creator experience into something that feels more like a true social network, and less like a passive shopping app.

This week, the company announced a sweeping suite of new features designed to deepen engagement, boost discoverability, and put creators squarely at the center of commerce. The updates include public profiles, two-way chat messaging, and an AI-powered global search engine—bringing LTK’s vision of community-driven shopping closer to reality.

At its core, the update reflects a key shift in how people shop: not through algorithms, but through relationships. And LTK, it seems, is positioning itself as the anti-algorithm platform—where creators lead, not feeds.

Public Profiles: Turning LTK Into a Social Discovery Engine

One of the most significant changes is the introduction of Public Profiles for consumers. Now, users can make their LTK profiles public via a shareable link, allowing friends to browse saved posts, favorite products, and followed creators. It’s a Pinterest-meets-TikTok moment—social shopping that’s more personal, collaborative, and transparent.

It makes LTK feel less like a storefront and more like a community of tastemakers, where what you love is meant to be shared—not siloed.

Two-Way Chat: Real Conversations, Not Just Comments

LTK Creators now have new ways to engage, with threaded commenting in LTK Chat, turning one-sided interactions into ongoing, authentic dialogues. Unlike the passive likes and quick reactions typical of social platforms, this feature encourages actual conversation between creators and fans.

It’s a deliberate move toward building trust and community, two things that creators increasingly trade on in a world where attention spans are shrinking, and transactional content often falls flat.

Smarter, Visual, AI-Driven Search

Search is the second most-used feature on LTK—and it's getting a serious upgrade.

LTK’s new Visual Search tool lets users upload an image and instantly surface visually similar posts, streamlining the path from inspiration to purchase. Meanwhile, its AI-enhanced Global Search delivers results based on context—not just keywords—making it easier to find what you didn’t even know you were looking for.

The redesigned Discover Tab also brings real-time trends, hot creators, and popular searches front and center, keeping the experience fresh and more tailored to user behavior.

Empowering Creators With Business-Ready Tools

LTK isn’t just improving the front end. Behind the scenes, creators are getting upgraded too.

The new My LTK Tab lets them preview how their profile appears to consumers, complete with bio, product tabs, and daily drops—essential for creators who treat LTK like their personal storefront. The platform also streamlined payments with a new direct deposit option, speeding up earnings and simplifying onboarding.

It’s part of a larger push to make LTK the platform where creator businesses can actually grow, not just gain followers.

The Bigger Picture: Social Shopping Without the Noise

LTK’s moves come as trust in traditional social algorithms wanes. More consumers are turning to creators—not feeds—for product recommendations, style inspiration, and lifestyle tips. Platforms like TikTok and Instagram are doubling down on in-app commerce, but LTK’s creator-first model offers a cleaner, purpose-built experience—shopping through people, not posts.

With features rolling out in the coming weeks, LTK is making a clear statement: Creator Commerce isn’t a feature, it’s the future. And they’re building the infrastructure to make it feel more human, social, and smart.

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Spreetail’s Price Pulse Turns Up the Heat on Marketplace Pricing

The race for ecommerce dominance just got a bit more tactical. Spreetail, a leading ecommerce marketplace accelerator, has unveiled Price Pulse, a predictive pricing engine that aims to help brands win the Buy Box—and do it without playing a self-destructive game of discount chicken.

Unlike traditional repricers that rely on aggressive undercutting, Price Pulse is engineered for strategy, not desperation. It uses AI to factor in real-time seasonal trends, inventory awareness across channels, and billions of dollars in marketplace data to power smarter, more dynamic pricing.

The result? Brands can now respond to market shifts with agility—boosting visibility, conversions, and share of shelf—without bleeding profit.

From Price Wars to Precision Pricing

"Price Pulse gives brands a competitive edge by optimizing for market share gain, not just price,” said Kyle Kaluza, SVP of Operations at Spreetail. “Pricing can’t happen in a vacuum—brands need to understand the competitive landscape and act quickly to outmaneuver rivals.”

The tool analyzes how marketplace algorithms like Amazon’s Buy Box operate, folding in factors that influence ranking beyond just pricing—inventory velocity, promotion history, and channel-wide stock levels.

It’s also integrated with Spreetail’s promotion engine, enabling seamless coordination of flash sales and seasonal offers—without slipping into the trap of over-discounting. That’s particularly useful for maintaining low out-of-stock (OOS) rates and climbing up organic rankings.

Part of a Bigger Smart Shelf Strategy

Price Pulse isn’t just a standalone solution—it’s the newest member of Spreetail’s expanding Smart Shelf suite, a collection of tools designed to make brands sharper, faster, and more effective across digital shelves.

It follows June’s release of Listing Doctor, an AI-powered listing optimizer that diagnoses and fixes underperforming product pages. With several new tools already in the pipeline, Spreetail is positioning itself as a one-stop shop for brands chasing ecommerce excellence at scale.

And here’s the kicker: Price Pulse is free for Spreetail partners, further sweetening the deal for brands aiming to expand across major marketplaces.

Smarter Pricing, Better Margins, Real Growth

With Buy Box capture rates at an all-time high for Spreetail, Price Pulse is already proving to be more than a fancy algorithm. It’s a strategic lever—one that gives brands real-time intelligence to adjust pricing, maintain momentum, and fend off pricing pressure without sacrificing margin.

In a market where every click matters and margins are constantly squeezed, Price Pulse might just be the quiet power tool that lets brands outsmart instead of outspend.

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One of the largest independent PR firms in the U.S., 5WPR is rewriting the rules of consumer public relations. In a bold shift, the agency has introduced a new communications framework that links earned media directly to e-commerce outcomes, signaling a broader move toward measurable, conversion-oriented storytelling.

This isn’t just a strategy refresh. It’s a recognition that the age-old goal of “brand awareness” has evolved into a more complex equation—where visibility, trust, and purchase intent must work in tandem. And in today’s digital economy, PR has more skin in the sales game than ever.

PR That Pulls Its Weight in the Funnel

5WPR’s retooled approach merges the charm of traditional media engagement with the muscle of performance marketing. Their consumer team is now laser-focused on helping clients turn press wins into sales wins—whether in direct-to-consumer (DTC) storefronts or retail channels.

“Awareness is no longer enough,” said Leigh Ann Ambrosi, Managing Partner and EVP, CPG & Lifestyle at 5WPR. “Media coverage must influence both perception and purchase.”

That philosophy powers their fusion of narrative development, earned media outreach, and calls to action that support the full customer journey—from discovery to conversion.

AI, Authority, and the New Influence Equation

An increasingly AI-driven search environment is adding urgency to this model. With voice assistants and AI-generated answers relying on authoritative third-party sources, media coverage is becoming more than a brand’s vanity metric—it’s a path to digital discoverability.

Earned media from credible publications often carries more weight in AI rankings than paid ads or brand content. That makes strong media relationships and high-quality storytelling not just PR gold, but search strategy essentials.

From Headlines to Checkout: A Full-Funnel Philosophy

5WPR’s updated PR engine is designed to work seamlessly across the entire marketing funnel. The agency doesn’t stop at buzz—they’re aligning PR with paid social, influencer campaigns, and conversion-focused digital efforts to squeeze more ROI out of every feature and mention.

Each campaign comes with custom performance tracking, measuring both visibility and the bottom-line impact—be it clicks, conversions, or retail lift.

The move also mirrors a larger industry trend: brands are demanding authentic content that doesn’t just make noise but drives behavior. And as audiences grow more skeptical, traditional ad formats often fall flat. That leaves room for story-led PR to shine—as long as it’s smart, strategic, and optimized for action.

Walking the Walk

5WPR’s consumer division has already steered success for heavyweights in food & beverage, beauty, wellness, home goods, parenting, and more. With this reimagined framework, the agency aims to future-proof PR—ensuring it remains a growth driver in a commerce-first, algorithm-filtered world.

And if the playbook works as promised, don’t be surprised if other firms rush to follow.

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LEO Satellite Communications Services to Become Mainstream as New Business and Consumer Uses Emerge

 SYDNEY, Australia, July 30, 2025 – End-user spending on low Earth orbit (LEO) satellite communications services is expected to reach $14.8 billion globally in 2026, an increase of 24.5% from 2025, according to Gartner, Inc.

“LEO satellites have primarily delivered broadband connectivity to remote locations where traditional networks don’t reach,” said Khurram Shahzad, Senior Director Analyst at Gartner. “However, new consumer and business use cases are emerging, driving communications service providers (CSPs) to expand the market. This is enabling LEO satellites to become a mainstream enterprise broadband technology.”

LEO satellites orbit closer to the Earth than traditional satellite technology, providing faster connections and lower latency. This allows them to deliver high-speed broadband and complement traditional terrestrial networks. The market is entering a rapid expansion phase, with over 20 active LEO satellite service providers and more than 40,000 satellites expected in the next few years.

“As use cases continue to grow, companies and consumers can expect consistent internet access and Internet of things (IoT) sensing anywhere, without being limited by location,” Shahzad said. “Even airplanes, ships and sea platforms will benefit from new means of network resiliency and a ubiquitous internet.”

The largest growth in LEO satellite communications services in 2026 will come from businesses and consumers in remote areas with no other connectivity options, with spending expected to increase 40.2% and 36.4% respectively. This is followed by LEO services for IoT connectivity (32%), maritime and aviation (13.8%) and network resilience improvement (7.7%) (see Table 1).

Table 1. LEO Satellite Communications Services End-User Spending Worldwide, 2025-2026 (Millions of U.S. Dollars)

Note: Other includes emergency response, connectivity for temporary locations and poor wired broadband quality.

Source: Gartner (July 2025)

Emerging use cases for LEO satellite communications services can be categorized into four distinct areas:

1. Fixed and Mobile Broadband Service

The main early use of LEO satellite services is for fixed and mobile broadband connectivity, especially for remote sites and to augment existing broadband connections. These services support use cases such as connectivity in areas with no broadband service, temporary locations like construction sites, or on ships and airplanes. They are also used for communication during emergency responses, or to improve resilience as fallback or backup connectivity to traditional broadband.

For example, LEO-connected drones are used in Australia to deliver 4G/5G mobile connectivity during natural disasters, while some U.S. airlines are starting to offer free high-speed Wi-Fi to passengers using LEO satellite communications services.

2. Global IoT Connectivity

LEO IoT satellites complement or even replace traditional IoT networks for applications needing global coverage, with limited bandwidth and latency requirements. They can be used for global asset tracking, agriculture, oil and gas, natural resources, transportation and logistics, military sensing and security monitoring.

For example, global IoT connectivity is being deployed for land, sea and air using LEO satellites. In China, an automaker launched 20 LEO satellites to improve navigation for autonomous vehicles and plans to have a constellation of 240 satellites.

3. Supplementing Mobile Broadband Services

LEO satellite communications services can supplement mobile broadband by providing seamless coverage and enhancing the user experience through direct-to-device (D2D) connections and integration with 5G non-terrestrial networks.

For example, a New Zealand CSP launched a D2D LEO satellite service that lets customers send and receive texts in the 40% of the country not covered by mobile towers. Residents in the Cook Islands have been able to use text messaging services via satellite for almost two years.

4. Infrastructure Backhaul

Both CSPs and enterprises with geographically dispersed operations can leverage LEO satellites for reliable and high-bandwidth connectivity, supporting critical applications, data transfer and communication needs independent of traditional terrestrial limitations.

For example, LEO satellites can provide the necessary backhaul for the operations of government agencies and defense organizations, which often require secure and reliable communication links in remote or hostile environments.

“Despite these expanding use cases, the industry remains nascent with various limitations, including regulatory barriers in some countries and capacity constraints in certain areas,” said Shahzad. “LEO services can also encounter roaming restrictions, lack interoperability and aren’t certified for all mission-critical maritime needs. It’s important for CSPs to assess strategies on a use case basis.”

Gartner clients can read more in the reports Forecast: LEO Satellite Communications Services, Worldwide, 2024-2029, 2025 and Market Trend: Emerging Use Cases for LEO Satellite Communication Services. 

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Luxury Presence, the AI marketing platform serving more than 65,000 residential real estate professionals, has launched its fully autonomous AI Marketing Specialist Team—a first-of-its-kind innovation designed to manage digital marketing end-to-end without requiring human intervention or prompts.

Powered by the company’s proprietary PresenceAI technology, the autonomous team consists of four always-on AI agents:

• AI Lead Nurture Specialist – Responds instantly to website leads, nurturing prospects until they’re ready to speak with an agent.

• AI SEO Specialist – Optimizes listings and blog content to improve local and national search visibility.

• AI Ads Specialist – Manages digital ad campaigns, adapting in real-time to performance metrics.

• AI Blog Specialist – Generates hyper-local, branded blog content to boost authority and SEO.

Built over four years by a team of 100+ engineers, PresenceAI draws from a rich dataset of over 60 million annual site visitors and usage data from 30% of The Wall Street Journal’s top 100 agents. The platform integrates real-time MLS data, first-party behavior insights, and generative AI guardrails to deliver expert-level digital marketing at scale—without human bandwidth.

“The best agents don’t have time to be full-time marketers,” said Malte Kramer, Founder and CEO of Luxury Presence. “We created this AI team to give them expert marketing support—without the overhead.”

Each AI specialist operates autonomously but under human quality control. Agents can review all changes via a real-time dashboard. According to the company, the system has achieved a 99.51% approval rate from beta testers, indicating near-universal agent trust.

Agents like Sherry Lawrence, a top producer in Chattanooga, are already seeing results. “It’s powerful to have the AI Lead Nurture Specialist handling client communication while I focus on deals,” she said.

Set to officially launch on August 4, the AI SEO and Blog Specialists will be included with Luxury Presence’s Brand plan, while the Ads and Lead Nurture Specialists are part of the Leads Pro plan. A Social Media Specialist is also in development, designed to automate branded social content tailored to each agent’s voice.

Luxury Presence, founded in 2016, supports over 15,000 real estate businesses and operates more than 50,000 websites. With $75M in ARR and $52M in funding from investors like Bessemer Venture Partners and Zillow co-founder Spencer Rascoff, the company is scaling rapidly—now growing at 34% annually, with expectations to hit 40% by year-end.

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In a strategic push to future-proof marketing operations, LTIMindtree has unveiled BlueVerse CraftStudio, a next-gen digital agency powered by Adobe’s AI arsenal. The launch reflects a growing trend: brands are no longer dipping their toes into AI—they’re diving in headfirst. And this partnership? It’s an Olympic-level cannonball.

The Big Play: AI Meets Marketing Muscle

CraftStudio builds on LTIMindtree’s existing CMO services and introduces a streamlined, AI-enhanced solution for marketing teams struggling to bridge the gap between tech potential and actual business value. The offering leans heavily on Adobe’s suite of tools—from Creative Cloud and Firefly Services to GenStudio for Performance Marketing, Substance 3D, and Workfront.

In short, CraftStudio isn’t just a creative shop—it’s an operational engine with the power to compress timelines, enhance personalization, and boost campaign outcomes, all backed by Adobe’s AI muscle.

Why This Matters

Marketing teams today face a two-fold challenge: escalating pressure to deliver ROI and a rapidly evolving martech stack that’s often overwhelming. BlueVerse CraftStudio addresses both by offering:

• Faster Time to Market: Adobe’s workflow automation, combined with LTIMindtree’s agile execution, claims to cut production time by over 50%.

• Revenue Impact: From better segmentation to sharper eCommerce optimization, the solution promises to inject AI at every touchpoint of the funnel.

• Instant AI Integration: Rather than spend quarters building internal AI capabilities, marketing departments can plug into a pre-trained, AI-native team and start driving outcomes immediately.

That’s the secret sauce here—done-for-you AI that doesn't require rebuilding your entire tech stack or onboarding an army of data scientists.

The Adobe Advantage

According to Stephen Frieder, Chief Revenue Officer at Adobe, this partnership is about putting tools into marketers’ hands that once required engineering teams to implement. Adobe’s creative AI layer—like Firefly for generative design and Frame.io for collaborative video—accelerates the production loop while still offering high-end creative flexibility.

Competitive Implications

With this move, LTIMindtree isn't just expanding its service portfolio—it’s gunning for territory owned by creative powerhouses and digital consultancies alike. And with Adobe in the cockpit, the pitch to CMOs becomes hard to ignore: a marketing AI team on-demand, embedded with Adobe firepower.

At a time when agencies are scrambling to integrate generative AI responsibly—and effectively—CraftStudio positions LTIMindtree as both a trailblazer and a turnkey solution provider.

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Gannett Co., Inc. has announced a major licensing agreement with Perplexity, the AI-driven answer engine, making it one of the largest U.S. media partners to join the Perplexity Publisher Program. Under the deal, Perplexity will integrate trusted content from USA TODAY and Gannett’s network of over 200 local publications into its AI-powered search tools, including the newly launched agentic web browser, Comet.

The integration allows Perplexity users to access authoritative journalism directly through advanced AI search experiences. Comet, currently available to Perplexity Max and select Pro subscribers, offers real-time, AI-powered web navigation. A broader rollout is expected this September.

"As AI technology becomes increasingly integrated into the information ecosystem, we are committed to ensuring our content is properly attributed and fairly compensated," said Michael Reed, Gannett Chairman and CEO. "This strategic alliance exemplifies our continued leadership in embracing transformative technology and responsible innovation."

The partnership includes revenue sharing from advertising and access to performance insights via Perplexity’s data analytics, further supporting Gannett’s strategy to monetize digital journalism in the AI era. Gannett employees will also gain access to Perplexity’s Sonar API and Enterprise Pro platform as part of the deal.

Perplexity CEO and Co-Founder Aravind Srinivas emphasized the role of quality journalism in AI’s evolution: "We believe AI’s potential lies in amplifying authoritative content. Partnering with Gannett ensures that credible reporting is front and center as we reimagine the digital information landscape."

Financial details of the agreement were not disclosed, but the move represents a significant step in aligning AI tools with ethical content distribution while offering new monetization pathways for publishers.

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Longboat Mobility Fast-Tracks Customer Engagement with Personalized AI Video Powered by Idomoo

In a first for its industry, Longboat Mobility is revamping how customers discover and interact with its services—through personalized, AI-generated video onboarding experiences. The telecom brand partnered with video personalization platform Idomoo, using its generative AI tool Lucas to create scalable, interactive videos tailored to each user.

What would typically take weeks of creative back-and-forth took just four days, thanks to Lucas. The result? A polished, branded video that not only reflects Longboat Mobility’s value proposition but also launched a full three months ahead of schedule, fueling faster customer acquisition and deeper engagement.

Personalized. Interactive. Lightning Fast.

Built on Idomoo’s Next Generation Video Platform, the videos weren’t just personalized—they were fully dynamic and clickable, offering different calls to action depending on customer segment. Whether new to the platform or exploring specific services, viewers were guided through a more relevant and seamless experience.

BJ Higgins, Founder and CEO of Longboat Mobility, noted, “We were impressed by how simple it was to go from idea to final video. Lucas made the process fast, intuitive, and the final product communicates our brand clearly while exciting new customers.”

A New Standard for AI Video in Customer Experience

With personalization now a must-have in digital customer journeys, Longboat is setting a precedent for its sector—becoming the first in its industry to deploy AI-driven personalized videos at scale.

And the benefits extend beyond onboarding. Interactive video allows Longboat to turn static messaging into performance-based campaigns, measuring clicks, conversions, and engagement in real time.

“Speed to market is critical in today’s landscape,” said Yotam Ben Ami, CMO at Idomoo. “Lucas empowers brands to go from script to screen faster than ever. It’s not just about saving time—it’s about delivering timely, relevant content that drives ROI.”

Video at the Speed of a Prompt

Idomoo’s Lucas AI handles virtually the entire video creation pipeline—from scripting to visuals to voiceover—using just a prompt such as a webpage or text file. For brands looking to scale video without scaling overhead, that’s a compelling proposition.

Longboat’s campaign proves the model works: AI-powered video creation can now be as fast as writing an email—with results that are trackable, brand-aligned, and deeply personalized.

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