Mobicom Corporation Launches AI-Powered Xplore Platform to Revolutionize Digital Engagement in Mongolia | Martech Edge | Best News on Marketing and Technology
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Mobicom Corporation Launches AI-Powered Xplore Platform to Revolutionize Digital Engagement in Mongolia

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Mobicom Corporation Launches AI-Powered Xplore Platform to Revolutionize Digital Engagement in Mongolia

Mobicom Corporation Launches AI-Powered Xplore Platform to Revolutionize Digital Engagement in Mongolia

PR Newswire

Published on : Feb 18, 2025

Mobicom Corporation, Mongolia’s largest mobile network operator, has announced a strategic partnership with Circles, a leading global telco technology company. Together, they have launched Xplore, an advanced AI-powered software-as-a-service (SaaS) platform designed to personalize user experiences, increase engagement, and open up new digital opportunities for consumers.

Having already gone live in four international markets, Xplore is set to further accelerate Mobicom Corporation’s digital transformation, reinforcing its telecom leadership in Mongolia and Central Asia. The platform is designed to revolutionize how Mobicom engages with its customers and provide them with unique, interactive, and rewarding digital experiences.

Xplore: A Game-Changer for Mobicom’s Digital Strategy

The launch of Xplore is a key milestone in Mobicom Corporation’s commitment to next-generation digital experiences. By integrating Xplore, Mobicom will enhance its service offerings with AI-powered content, increase customer touchpoints, and create new opportunities for revenue growth. The platform's capabilities will allow Mobicom to deliver differentiated services, setting it apart in the competitive telecom sector.

Features of Xplore

Xplore introduces several innovative features that focus on increasing customer engagement and delivering personalized experiences. These features include:

  • Gamification: Engaging users with interactive challenges and rewarding them for their participation.
  • Horoscope & Quiz Apps: Offering personalized horoscopes and fun quizzes to encourage frequent interactions.
  • News & Polls: Delivering curated news and interactive polls, keeping users informed and engaged.
  • Tokenization & Rewards: A gamified rewards system where users earn tokens for their interactions, driving loyalty.
  • Analytics: AI-powered insights that personalize content and recommendations based on user preferences.

With these features, Xplore promises to enhance customer retention, reduce churn, and open new revenue streams for Mobicom through improved customer engagement.

Cost-Efficient Innovation

One of the biggest advantages of Xplore is its ability to drive cost-efficient innovation. Mobicom can deploy new digital services rapidly without the need for heavy investments in in-house development, further optimizing its digital strategy.

Xplore’s Global Success and Expansion

Having already launched in Singapore, Australia, Japan, and the Middle East, Xplore is now being deployed in Mongolia, marking its fifth market. The platform’s success in these diverse regions has provided Circles with valuable experience, helping it deliver AI-powered engagement to Mobicom and its customers in Central Asia.

Unlocking New Revenue Streams for Mobicom

The collaboration with Circles presents a significant opportunity for Mobicom Corporation to unlock new revenue streams. According to Koji Kurushima, CEO of Mobicom Corporation, “The future of telco lies in creating seamless, digital-first experiences that go beyond connectivity. With Circles, we are unlocking new possibilities that will set a new benchmark for digital innovation in Mongolia and inspire the next era of mobile experiences.”

A Strategic Partnership for Future Growth

Sanjay Kaul, Chief Revenue Officer of Circles, emphasized the importance of this partnership: “Mobicom Corporation is redefining what it means to be a digital-first telco, and we're proud to support this journey. With Xplore, Mobicom Corporation is unlocking new opportunities to engage customers, creating a more agile, AI-driven digital ecosystem that is shaping the future of telecommunications."

With the launch of Xplore, Mobicom Corporation is not only enhancing its digital services but also paving the way for the future of telecom in Mongolia and Central Asia. The AI-powered platform is set to revolutionize how Mobicom interacts with its users, driving engagement, loyalty, and new revenue opportunities in an ever-evolving digital landscape.