Renowned PR strategist Pristina Alford, recognized by PR Week, Business Insider, and LA Business Journal, has launched Alford & Co. Public Relations, a minority-owned agency headquartered in Los Angeles. With a mission to amplify culture-driven brands, Alford & Co. blends storytelling, strategy, and media relations to elevate emerging and established voices across industries.

With 15+ years of experience leading high-impact campaigns for global brands and industry disruptors, Alford brings a fresh approach to PR—one rooted in innovation, authenticity, and cultural resonance.

A New Era in PR & Brand Elevation

Alford & Co. is already making an impact, executing campaigns for a diverse roster of clients in:

• Consumer & Lifestyle – UPROXX Studios, Turning Point Brands (Zig-Zag Rolling Papers)
• Business & Hospitality – Krystal Restaurants, FIXINS (Kevin Johnson’s restaurant venture)
• Social Impact & Talent – NBA stars Jaylen Brown & Jason Kidd’s The XChange initiative
• Arts & Entertainment – Glenn Kaino, Creature World, Grace Charis, Sagan Lockhart

"We’re rewriting the narrative of what a PR agency looks like," said Pristina Alford, Founder of Alford & Co. "As an Asian and Black Millennial female entrepreneur, I am committed to fostering innovation, authenticity, and empowerment. Culture drives the most influential brands today, and strategic, impactful storytelling is essential—Alford & Co. is leading the charge."

Comprehensive PR & Brand Strategy Services

Alford & Co. offers a full suite of services to help brands engage audiences and strengthen their presence:

• Public Relations Strategy – Custom campaigns tailored for brand elevation
• Brand Storytelling – Narrative development for deeper audience engagement
• Partnerships & Influencer Engagement – Strategic alliances with cultural tastemakers
• Special Events & Thought Leadership – Curating impactful experiences and industry influence
• Media Relations & Cultural Counsel – Navigating PR in an evolving media landscape

As the PR industry shifts toward authenticity, inclusivity, and culture-driven storytelling, Alford & Co. stands as a trailblazer in the space. With a visionary team and a bold approach, the agency is set to inspire the next generation of PR professionals and elevate brands to new heights.