In an age where screen time often replaces imagination, Morfeu AI introduces Laila for Kids—a groundbreaking AI-powered storytelling platform that transforms children’s ideas into personalized video stories. Designed for ages 3–12, Laila encourages creativity, critical thinking, and self-expression, making screen time engaging and educational.

Available on the App Store, Play Store, and Web, Laila is built with ethical AI principles, ensuring a safe and enriching storytelling experience.

Why Laila?

Unlike generic AI tools, Laila was developed with child development experts to ensure stories inspire, educate, and entertain without overwhelming children with passive content.

With simple text prompts, kids (with parental guidance) can generate personalized video adventures featuring:

• Vibrant characters and imaginative worlds

• Value-driven narratives that teach kindness, courage, and empathy

• Adaptive storytelling that evolves based on the child’s interests

The “Kids First” Approach: AI-Powered Personalized Storytelling

Laila empowers young storytellers by allowing them to craft unique adventures, from bedtime tales to educational journeys. Parents and kids can input prompts such as:

• “A shy robot learns to make friends”

• “A South African child discovers courage with a magical frog”

• “A dinosaur who loves math”

Laila then generates:

• Tailored plots: Adventures that align with themes like friendship, personal growth, and overcoming fears.

• Value-driven narratives: Stories designed to instill kindness, bravery, and understanding.

• Cultural & creative diversity: A mix of visual styles, from claymation to animated storybook formats, with characters representing global perspectives.

Built on Three Core Pillars

1. Safety & Privacy

   • No ads and age-appropriate content

   • Real-time safety agents that review prompts to ensure secure interactions

2. Learning Through Play

   • Stories integrate math, science, and moral lessons

   • AI-driven narratives adapt to children’s learning needs and interests

3. Ethical AI & Emotional Development

   • Designed with pediatric therapists and child development specialists

   • Helps kids process social, emotional, and cognitive challenges through storytelling

     “I use Laila as part of my emotional regulation sessions, allowing kids to co-create stories that mirror their own challenges. Whether it’s overcoming fears, learning patience, or building social skills, these AI-powered stories provide a therapeutic, yet playful approach to self-awareness and growth.” – Erkan Aksakal, Pediatric Occupational Therapist

Features for Parents & Kids

• Instant Video Stories: AI-generated 2-minute animated adventures from simple prompts.

• 36 Languages & Diverse Voices: Stories available in English, Spanish, Japanese, Arabic, and more.

• Cultural Adaptation: AI weaves culturally relevant elements into stories based on user location.

• Smart Personalization: Content aligns with each child’s unique interests, ensuring maximum engagement.

Laila by Morfeu AI is more than an app—it’s a revolution in creative learning, allowing children to become active storytellers instead of passive content consumers. With ethical AI, educational storytelling, and a strong focus on child development, Laila is setting a new standard for personalized, interactive entertainment.

Life sciences marketing teams operate in a highly regulated environment where compliance with Medical, Legal, and Regulatory (MLR) standards is critical. Lithero, LLC, a leader in AI-driven compliance automation, has announced a new integration of its LARA platform with Adobe GenStudio for Performance Marketing and Adobe Workfront. This integration enables marketing teams to accelerate content creation while maintaining compliance, reducing review cycles and enhancing efficiency.

With over 90% accuracy, LARA learns a brand’s content and provides real-time compliance insights, allowing life sciences organizations to create, review, and approve marketing materials faster and with confidence.

Benefits of the LARA-Adobe Integration

• Streamlined Content Compliance: Ensures marketing materials meet MLR requirements within GenStudio and Workfront.

• Faster Review Cycles: Reduces time-consuming manual compliance checks and rework.

• Higher Content Accuracy: Identifies potential non-compliance risks early, improving content quality.

• Seamless User Experience: Enables compliance without leaving Adobe GenStudio for Performance Marketing or Workfront.

LARA Create in Adobe GenStudio for Performance Marketing

The LARA Create integration enhances productivity, creativity, and compliance within Adobe GenStudio. Marketing teams can generate high-quality content while ensuring regulatory compliance before submission for Medical Legal Review (MLR).

Features & Capabilities:

• Brand Compliance Validation: Detects discrepancies between generated content and brand-approved claims, allowing early corrections.

• Traceability & References: Links regulated claims to their references and safety text for additional context.

• MLR-Approved Alternatives: Provides suggestions for alternative approved claims, reducing rejection rates.

• Automated Safety Text Inclusion: Inserts missing safety text automatically.

• Accurate Safety Text Generation: Generates complete, MLR-compliant safety text for marketing materials.

• Citation Validation: Identifies missing citations and suggests potential approved references to substantiate claims.

LARA Review in Adobe Workfront

The LARA Review integration within Workfront accelerates content review and approval by pre-screening materials for potential compliance risks. Marketing teams can identify and address issues before submission to MLR teams, reducing delays and rework.

Features & Capabilities:

• AI-Powered Compliance Screening: Detects 30+ areas of potential non-compliance across claims, references, safety, and editorial guidelines.

• Collaborative Review Process: Shares LARA’s AI-driven suggestions across teams to speed up decision-making.

• Historical Brand Data Lookup: Quickly validates approved claims messaging, references, and safety text from past content.

The integration of LARA AI with Adobe GenStudio for Performance Marketing and Workfront marks a major leap forward for life sciences marketing teams. By embedding AI-powered compliance guardrails within Adobe’s marketing platforms, Lithero ensures faster time-to-market, improved content accuracy, and seamless regulatory compliance.

With LARA Create and LARA Review, life sciences organizations can now produce more content with confidence, reduce compliance bottlenecks, and accelerate marketing approvals without leaving Adobe’s ecosystem.

Retail media is rapidly evolving, with leading retailers like The Home Depot shifting away from all-in-one, rigid platforms in favor of modular, high-performance solutions. This shift allows retailers to customize and scale their retail media networks more efficiently, integrating onsite, offsite, and in-store advertising.

In response to this industry transformation, Pentaleap, a leader in retail media ad serving, and Vantage, the Orchestration Layer for Retail Media, have announced a strategic partnership. This collaboration enables retailers, marketplaces, and eCommerce platforms to launch, manage, and scale retail media networks without being constrained by legacy tech limitations.

A Smarter Approach to Retail Media

Retail media networks today require seamless integration across multiple ad placements, including:

• Onsite – Ads displayed within the retailer’s digital ecosystem

• In-Store – Digital signage and promotions in physical retail locations

• Offsite – Ads extending to external digital channels and marketplaces

Vantage serves as the central hub for managing these placements, handling:

• Campaign planning and execution

• Media buying and optimization

• Reporting and analytics

• Billing and financial reconciliation

Meanwhile, Pentaleap specializes in maximizing the value of onsite ad inventory, providing an advanced ad server that connects:

• Major search advertising platforms

• Retail media DSPs (demand-side platforms)

• Real-time bidding solutions

This integration enhances ad relevance, improves monetization, and delivers a superior customer experience.

Benefits of the Pentaleap-Vantage Partnership

1. Higher Relevance and Revenue from Onsite Ads

Pentaleap’s advanced ad-serving technology optimizes ad placements in real-time, ensuring higher engagement and revenue.

2. Unified Retail Media Management

Vantage connects all ad placements (onsite, in-store, and offsite) into a single, streamlined platform for efficient management.

3. More Flexibility, Less Complexity

Retailers can adapt and customize their tech stack over time, scaling without the constraints of one-size-fits-all platforms.

Industry Leaders Endorse the Shift to Modular Retail Media

“Pentaleap + Vantage combine the most advanced ad-serving technology with the most comprehensive unified retail media frontend, offering a superior alternative to all-in-one tools.”
— Andreas Reiffen, CEO and Co-founder, Pentaleap

“This partnership represents the future of retail media. By integrating the Vantage orchestration layer with Pentaleap’s ad-serving capabilities, we enable retailers to transition from rigid legacy platforms to a flexible, high-performing future.”
— Aran Hamilton, CEO and Co-Founder, Vantage

Trusted by Leading Retailers

Major retailers worldwide already rely on Pentaleap and Vantage to simplify and optimize their retail media networks. Whether a retailer focuses on onsite, offsite, in-store, or omnichannel retail media, this partnership provides a scalable, high-performance solution to drive better advertising outcomes.

The future of retail media lies in flexibility, performance, and modular technology. By combining Pentaleap’s cutting-edge ad-serving capabilities with Vantage’s orchestration layer, retailers can unlock new efficiencies, increase ad revenue, and create seamless customer experiences.

For retailers looking to scale their retail media operations without unnecessary complexity, the Pentaleap-Vantage partnership delivers the next-generation solution.

In a game-changing collaboration set to reshape the branding landscape, Sahil Gandhi—widely known as the “Brand Professor” for his interactive workshops and hands-on strategy sessions—and Bhavik Sarkhedi, the visionary behind Ohh My Brand, are joining forces.

Their goal? To transform branding from a checklist exercise into an authentic, unforgettable experience that helps individuals and businesses stand out, not just visually but strategically.

A New Perspective on Branding

Branding today often gets reduced to logos, slogans, and visuals, but this dynamic duo believes it’s much more. Their approach is centered on:

• Gamified & Engaging Brand Strategy – Making brand-building fun, innovative, and relatable

• Storytelling That Sticks – Crafting narratives that don’t just grab attention but also build lasting connections

• Authenticity & Visibility – Helping experts and businesses become thought leaders instead of blending into the noise

Sahil and Bhavik aren’t strangers to collaboration. They previously co-founded Blushush Agency, a Webflow development firm that mastered the art of creating visually stunning yet strategically sound digital experiences. Now, they’re bringing that same blend of creativity and strategy to personal branding.

The Mission: Making Brands Human Again

“Branding isn’t a checklist—it should be alive, human, and genuine,” says Sahil Gandhi. “Today, brands are confused. We bring clarity.”

Bhavik Sarkhedi adds, “A brand’s story shouldn’t feel forced or fake. It should engage, create emotion, and make an impact. Most experts remain invisible because their audience doesn’t know them. We’ll help them become thought leaders and build a lasting legacy.”

The Approach: A Branding Experience Like No Other

This isn’t just another branding service—it’s a hybrid of workshops, storytelling masterclasses, and strategic planning designed to:

Give brands a clear, compelling identity
Turn industry experts into thought leaders
Help businesses build lasting relationships with their audience
Make brands impossible to ignore

What to Expect from This Partnership

With their proven track record of blending creativity with strategy, expect Sahil Gandhi and Bhavik Sarkhedi to transform how personal branding is done. Their approach isn’t about buzzwords or fleeting trends—it’s about creating brands that feel real, resonate deeply, and leave a lasting impact.

For professionals and businesses looking to break through the noise, this collaboration marks the start of a new era in branding—where authenticity, storytelling, and strategy converge to create something truly remarkable.

Ciphers Digital Marketing, a leading AI-driven SEO and digital marketing agency, has announced two major innovations—the launch of its SEO Checklist App on the Google Play Store and the rollout of Google Cloud AI-powered chatbots, voice assistance, and conversational agents. These advancements reinforce Ciphers Digital’s mission to make SEO, digital marketing, and customer engagement more accessible, intelligent, and results-driven.

“With our mobile app and AI-powered integrations, we’re not just adapting to the future—we’re shaping it,” said Mike Rux, Founder and CEO of Ciphers Digital Marketing.

SEO Checklist App: A Smarter Way to Optimize Websites

The newly launched SEO Checklist App is designed to help business owners, marketers, and developers improve their SEO performance directly from their mobile devices. Whether users are beginners or experienced professionals, the app provides an actionable framework for enhancing digital visibility.

Features of the SEO Checklist App:

• SEO Self-Assessment – Answer key questions to analyze local SEO efforts and overall optimization.

• Instant Score – Receive a performance score to measure SEO strength and uncover areas for improvement.

• Actionable Insights – Get detailed recommendations on what's working and what needs attention.

• User-Friendly Interface – Designed for ease of use, making SEO optimization accessible for all users.

Google Cloud AI Integration: Smarter Digital Interactions

In addition to its mobile tool, Ciphers Digital is leveraging Google Cloud AI to enhance customer engagement and streamline marketing automation.

AI-Driven Features Now Available:

• Smart Chatbots – AI-powered chat assistants integrated into client websites to enhance customer interaction.

• Voice Assistance – Automated voice response systems to handle FAQs, lead capture, and customer queries.

• Context-Aware Conversations – AI-driven chat experiences that adapt to customer intent and improve engagement.

• Custom AI Models – Industry-specific AI models tailored to businesses in various sectors.

“We are using AI to give businesses a competitive edge by enhancing speed, personalization, and relevance in customer interactions,” said Mike Rux.

A Step Forward in AI-Powered Digital Marketing

Ciphers Digital continues to drive innovation across SEO, web design, PPC advertising, and content marketing. With the launch of its mobile app and AI-powered solutions, the agency is setting a new standard for intelligent, scalable, and data-driven marketing.

As industries evolve and consumer behavior shifts toward AI-driven search and automated engagement, Ciphers Digital remains committed to helping businesses stay ahead with cutting-edge digital solutions.

In a major milestone for Southeast Asia's media industry, OMG Studios Sdn. Bhd. (OMG) and Perbadanan Kemajuan Filem Nasional Malaysia (FINAS) have announced a landmark collaboration during FILMART 2025. This two-year strategic partnership aims to position Malaysia as a key player in Asia-Pacific’s media innovation landscape, leveraging cutting-edge virtual production technologies.

Focus Areas of the Partnership

1. Virtual Production Studio Consultancy

• OMG Studios will provide strategic consultancy for FINAS' state-of-the-art virtual production studio.
• Implementation of global best practices to ensure world-class operational standards.

2. Production Development & Execution

• At least three major productions will be hosted annually at FINAS Studio.
• The initiative aims to attract international projects and strengthen Malaysia’s appeal as a global production hub.

3. Talent Development & Training

• A minimum of two masterclasses per year will be conducted by industry experts.
• The program will help develop Malaysia’s virtual production talent pool and bridge the skill gap in next-generation content creation.

4. Strategic Ecosystem Development

• Collaboration with universities, technology providers, and regional studios to build a sustainable virtual production ecosystem.
• Establish Malaysia as a model for virtual production in Southeast Asia.

Statements from Industry Leaders

• Nick GC Tan, CEO of OMG Studios: “This collaboration marks a transformative leap for Malaysia’s creative industry, blending our expertise with FINAS' institutional support to create an attractive hub for global production.”
• Datuk Azmir Saifuddin Mutalib, CEO of FINAS: “FINAS is dedicated to advancing Malaysia’s film industry through technology, and this partnership ensures Malaysia remains at the forefront of global production trends.”

The collaboration between OMG Studios and FINAS is set to bring substantial economic benefits, increased production activity, and international collaborations. It solidifies Malaysia’s ambition to become a leading force in the region’s evolving media landscape.

Auddia Inc. has announced an update to its corporate overview, reflecting its progress in developing an AI-driven audio superapp. The company is redefining consumer engagement with audio by integrating AI-powered content skipping, ad-free listening, and future expansions into music, audiobooks, and text-to-speech capabilities.

Developments in Auddia’s Superapp Strategy

1. AI-Powered Content Skipping & Ad-Free Streaming

• Proprietary AI technology enables the first-ever skipping of content and automated ad-free listening on AM/FM radio streams.
• Introduction of Forward+, allowing one-step ad skipping, and Seamless, offering automated ad-free podcast experiences.

2. Expanding the faidr Superapp

• Future features to include:
  • A music player for personalized audio streaming.
  • Audiobooks to enhance the listening library.
  • Text-to-speech capabilities to convert written content into audio.
• AI-driven insights will personalize content recommendations and enhance user experience.

3. AI-Driven Content & User Engagement Analytics

• Auddia aims to leverage user engagement data across different audio formats to refine AI models.
• AI advancements will benefit both users and creators by delivering tailored content and actionable feedback.

Leadership Perspective

• Jeff Thramann, Executive Chairman of Auddia:
  • "We pursued the superapp strategy to unify fragmented audio content. AI advancements are reshaping the industry, and those who best leverage data will emerge as leaders."
  • "Our platform’s engagement insights provide a unique advantage in training AI models to enhance both audio consumption and creation."

Corporate Overview Update

• The update reflects:
  • Improved 30-day retention metrics.
  • Newly introduced customer acquisition cost (CAC) targets.
  • Subscription conversion improvements and reduced cost per install.

Auddia continues to advance its AI-first approach to audio engagement, strengthening its position in the evolving digital audio landscape. With a unified superapp vision, the company is set to transform how users and creators interact with audio.

Yieldmo, a leading advertising platform leveraging AI and creative technology, has been awarded multiple patents, reinforcing its commitment to transforming digital ad experiences. With over 30 patents to date, Yieldmo continues to drive innovation in predictive creative optimization and attention signal collection.

Innovations in Yieldmo’s Latest Patents

1. N-Formats: AI-Driven Creative Optimization

• Uses predictive creative technology to dynamically adjust and optimize ad content.
• Applies AI models to granular contextual signals, including:
  • Page metadata & sentiment analysis.
  • Device type & user behavior.
  • Time of day & engagement metrics.
• Enables automatic testing, creative experimentation, and enhanced ad relevance.

2. Pinger Technology: Advanced Attention Measurement

• Analyzes real-time user interactions such as:
  • Touch gestures & time spent on an ad.
  • Phone tilt & movement detection.
• Helps advertisers measure performance and refine targeting strategies.
• Provides deeper insights into ad engagement across different environments.

Industry Impact & Leadership Perspective

• Mike Yavonditte, Founder & CEO of Yieldmo:
  • "Innovation is at the core of our mission, and AI is reshaping what’s possible in advertising."
  • "These patents mark a step forward in delivering AI-powered solutions that drive measurable results for advertisers."

Yieldmo’s latest patents solidify its role as a pioneer in AI-driven advertising, enabling brands to create more engaging, contextually relevant ads. With continued advancements in predictive creative and attention measurement, the company is shaping the future of digital advertising.