Stellar Tech, a leader in influencer marketing technology, has acquired IROIN®, Germany’s leading influencer marketing platform. This marks Stellar’s second acquisition in less than a year—following its June 2024 purchase of Influo (now Creatorz)—as it expands its DACH and European footprint.

"This acquisition is a crucial step toward making Stellar Tech the undisputed European leader in influencer marketing." – Cathy Pill, CEO, Stellar Tech

Why This Acquisition Matters

Expands Stellar Tech’s reach across Germany, Austria, and Switzerland.
Enhances AI-powered influencer marketing solutions for brands & agencies.
Brings high-profile clients like Spotify, Porsche, and Service Plan into Stellar’s network.

The Power of Combined Expertise

IROIN®’s Strengths – Robust analytics, intuitive platform, and deep DACH market knowledge.
Stellar Tech’s Reach – Operates in 30+ countries, serving clients like Disney, Nintendo, Dyson, and Air France.

Together, they form a pan-European powerhouse, delivering scalable and data-driven influencer marketing solutions.

Leadership Transition & Future Vision

New Leadership Appointments:
Mathis Betz (former IROIN® CEO) → Chief Commercial Officer (CCO), Stellar Tech
André Kilz (former IROIN® CTO) → Chief Product Officer (CPO), Stellar Tech

"By joining forces with Stellar Tech, we are creating a leading European influencer marketing powerhouse that will drive innovation and value for our customers." – Mathis Betz, new CCO, Stellar Tech

Looking Ahead: AI & Innovation in Influencer Marketing

AI-Powered Future – Both companies are aligned in using AI to optimize influencer campaigns.
Pan-European Growth – Strengthening market presence across Germany, France, Belgium, Netherlands, Switzerland, Italy, and the UK.

Stay tuned for how this acquisition will redefine influencer marketing across Europe!