Life sciences marketing teams operate in a highly regulated environment where compliance with Medical, Legal, and Regulatory (MLR) standards is critical. Lithero, LLC, a leader in AI-driven compliance automation, has announced a new integration of its LARA platform with Adobe GenStudio for Performance Marketing and Adobe Workfront. This integration enables marketing teams to accelerate content creation while maintaining compliance, reducing review cycles and enhancing efficiency.

With over 90% accuracy, LARA learns a brand’s content and provides real-time compliance insights, allowing life sciences organizations to create, review, and approve marketing materials faster and with confidence.

Benefits of the LARA-Adobe Integration

• Streamlined Content Compliance: Ensures marketing materials meet MLR requirements within GenStudio and Workfront.

• Faster Review Cycles: Reduces time-consuming manual compliance checks and rework.

• Higher Content Accuracy: Identifies potential non-compliance risks early, improving content quality.

• Seamless User Experience: Enables compliance without leaving Adobe GenStudio for Performance Marketing or Workfront.

LARA Create in Adobe GenStudio for Performance Marketing

The LARA Create integration enhances productivity, creativity, and compliance within Adobe GenStudio. Marketing teams can generate high-quality content while ensuring regulatory compliance before submission for Medical Legal Review (MLR).

Features & Capabilities:

• Brand Compliance Validation: Detects discrepancies between generated content and brand-approved claims, allowing early corrections.

• Traceability & References: Links regulated claims to their references and safety text for additional context.

• MLR-Approved Alternatives: Provides suggestions for alternative approved claims, reducing rejection rates.

• Automated Safety Text Inclusion: Inserts missing safety text automatically.

• Accurate Safety Text Generation: Generates complete, MLR-compliant safety text for marketing materials.

• Citation Validation: Identifies missing citations and suggests potential approved references to substantiate claims.

LARA Review in Adobe Workfront

The LARA Review integration within Workfront accelerates content review and approval by pre-screening materials for potential compliance risks. Marketing teams can identify and address issues before submission to MLR teams, reducing delays and rework.

Features & Capabilities:

• AI-Powered Compliance Screening: Detects 30+ areas of potential non-compliance across claims, references, safety, and editorial guidelines.

• Collaborative Review Process: Shares LARA’s AI-driven suggestions across teams to speed up decision-making.

• Historical Brand Data Lookup: Quickly validates approved claims messaging, references, and safety text from past content.

The integration of LARA AI with Adobe GenStudio for Performance Marketing and Workfront marks a major leap forward for life sciences marketing teams. By embedding AI-powered compliance guardrails within Adobe’s marketing platforms, Lithero ensures faster time-to-market, improved content accuracy, and seamless regulatory compliance.

With LARA Create and LARA Review, life sciences organizations can now produce more content with confidence, reduce compliance bottlenecks, and accelerate marketing approvals without leaving Adobe’s ecosystem.