ResponsiveAds, a leader in high-impact creative ad technologies, is transforming programmatic advertising with the launch of the Programmatic Fluid™ 250 Ad Format (Fluid 250). This cutting-edge ad solution seamlessly adapts to mobile, tablet, and desktop screens, enhancing engagement and brand recall while simplifying ad buying and creative production for agencies and publishers.

Advantages of Fluid 250

• Seamless, Scalable Multi-Sized Ad Format

  • Dynamically adjusts across 970x250 and 300x250 ad slots.

  • Eliminates the need for multiple ad creatives, reducing production time and costs.

• Superior Ad Performance

  • Delivers 4x higher CTR, 20x more engagement, and 10x stronger brand recall than conventional display ads.

  • Enhances user experience with fully responsive, edge-to-edge display formats.

• Effortless Publisher Integration

  • No site code changes or placement modifications required.

  • Instant opt-in through friendly iframe settings with no Cumulative Layout Shift (CLS) impact.

• First-to-Market Open Auction Availability

  • Enables programmatic buying of premium ad spaces at scale.

  • Supported by Freestar and other top-tier publishers for seamless adoption.

• Demand-Side Innovation

  • Backed by Infillion’s MediaMath DSP technology for premium ad placements.

  • Ensures scalable media buying with high-quality inventory access.

Industry Leaders on Fluid 250

• Michael Colella, SVP at Infillion: Highlights the format’s ability to free advertisers from restrictive formats, enabling premium, high-impact campaigns.

• Heather Carver, CRO at Freestar: Emphasizes the solution’s ability to maximize brand space while enhancing monetization for publishers.

Accelerating Adoption with Free Creative Access

To drive adoption, ResponsiveAds is offering:

• 90-day free access to its Creative Studio 4 Fluid Ad Creator.

• Five ready-to-use high-impact templates for self-serve deployment.

• Nominal CPM pricing for ad serving and deep-linking analytics, ensuring cost-effective scaling.

The launch of Fluid 250H marks a new era in programmatic advertising, offering unmatched flexibility, responsiveness, and brand impact. By bridging the gap between premium ad creativity and scalable programmatic buying, ResponsiveAds is paving the way for the future of digital advertising.