Kargo, a leader in breakthrough advertising solutions, has achieved an impressive 96% growth in connected TV (CTV) advertising in 2024. This success is driven by AI-powered contextual targeting, commerce-driven dynamic ads, and high-impact creative formats that deliver measurable results for major brands like American Eagle, Mondelēz, and Post Consumer Brands.

Innovations Fueling Kargo’s CTV Success

1. Context: Scene-Level Targeting with Moments

• Analyzes streaming video content to match ads with relevant scenes, emotions, and dialogue.

• Results: A major retail brand using Moments targeting saw 4x brand familiarity and 2x brand preference.

2. Commerce: Dynamic Product Ads (DPA)

• Customizes CTV ads with real-time product catalog updates, geo-targeting, and behavioral data.

• Results:

  • A CPG brand achieved 3x lift in purchase intent and a $2 ROAS.

  • Mondelēz saw 10x higher conversion rates and 12% more buyers.

3. Creative: AI-Driven High-Impact CTV Ads

• Squeezeback Ads: Display ads while content streams, maximizing attention.

  • Results: A CPG brand’s live sports campaign saw 36% lift in favorability and 31% higher consideration.

• Narrative AI Ads: Uses machine learning to create high-quality video ads without pre-existing assets.

  • Results: A beverage brand increased millennial engagement by 46% and improved cost-efficiency by 75%.

• Branded Canvas & Glass Ads: Leverages Smart TVs and app user experiences for immersive ad experiences.

  • Results:

    • Post Consumer Brands achieved 5x lift in purchase intent on LG TVs.

    • A major airline saw 14x increase in frequent flyer consideration and 19x boost in brand preference.

The Future of CTV Advertising

Kargo’s focus on streaming video processing, AI, and machine learning ensures a privacy-first, high-performance ad ecosystem. With next-generation ad formats, real-time customization, and precise targeting, Kargo is shaping the future of CTV advertising.

Eric Hoffert, CTO of Kargo:
"Our AI-powered CTV portfolio delivers measurable brand lift and revenue growth for advertisers, while creating new monetization opportunities for publishers. The future of CTV advertising is here, and Kargo is leading the way."