In today’s digital-first B2B landscape, launching a website is only the beginning. With 68% of B2B marketers increasing their digital marketing budgets to enhance customer engagement and generate leads, a static website is no longer enough. Recognizing this, Bop Design, a recognized leader in B2B web design, has released a new guide titled "Your Website Launched: Now Unlock Its Full Potential."

This comprehensive resource provides B2B companies with practical, results-driven strategies to transform newly launched websites into powerful, always-on tools for marketing and sales.

Why Post-Launch Strategy Matters

The launch of a website marks the start of a digital growth journey—not its end. Without a robust post-launch strategy, even the most visually appealing and technically sound websites risk becoming underutilized assets.

Kara Jensen, Creative Principal at Bop Design, notes:

“It’s crucial to keep a business website active and continuously optimized. Without ongoing efforts after launch, even the best sites can fall short of driving real growth.”

What’s Inside the Guide

The guide lays out a clear roadmap for post-launch success, giving businesses a framework to ensure their website performs as a strategic, lead-generating engine:

1. Key Post-Launch Actions

• Leverage SEO and content marketing to drive relevant traffic

• Promote the new website across all digital touchpoints

• Audit and fix usability or performance issues early

2. Ongoing Optimization Strategies

• Use analytics to measure user behavior and conversion paths

• Implement A/B testing for landing pages and CTAs

• Update content regularly to maintain SEO relevance

3. Tactics for Building a 24/7 Sales Engine

• Integrate CRM and marketing automation tools

• Offer gated content to capture qualified leads

• Align website messaging with sales and customer journey stages

By executing these strategies, companies can move from merely having a web presence to owning a dynamic, sales-ready platform that works around the clock.

Why Bop Design?

With deep expertise in B2B web design and digital marketing strategy, Bop Design has long been a trusted partner for companies seeking to build high-converting digital experiences. Their latest guide reflects years of insight into what drives real ROI in the competitive B2B space.

A website launch is a milestone—but long-term success requires a plan. Bop Design’s guide, "Your Website Launched: Now Unlock Its Full Potential," empowers B2B businesses to evolve their websites into high-performing marketing assets. By following these proven strategies, companies can unlock the full potential of their digital investment and build a sustainable pipeline of qualified leads.

Sprinklr, a unified customer experience management platform, has once again earned a Leader position in the Gartner Magic Quadrant for Content Marketing Platforms. This marks the sixth consecutive year that Sprinklr has secured this prestigious placement, solidifying its standing as a trusted partner for modern enterprises seeking seamless content marketing operations across global teams.

Sprinklr’s Continued Recognition and Industry Impact

• Gartner Leadership Recognition

  • Sprinklr has been named a Leader in Gartner’s Magic Quadrant for Content Marketing Platforms for six straight years.

  • This recognition underscores the company’s consistency, reliability, and innovation in the martech landscape.

• CEO Commentary on Strategic Direction

  • Rory Read, President & CEO of Sprinklr, emphasized the company’s mission to support marketing teams with AI-driven solutions.

  • He noted that the platform enables streamlined marketing and advertising strategies across multiple brands and global operations.

  • Sprinklr’s leadership status is viewed as a reflection of its sustained performance and commitment to delivering measurable business results.

• Unified Platform for Marketing Excellence

  • Sprinklr Marketing offers a comprehensive AI-powered platform.

  • Key capabilities include campaign execution, performance analysis, risk mitigation, and content optimization.

  • It supports over 30 digital channels, allowing brands to operate efficiently at scale.

User Testimonial Reinforces Platform Strengths

• Peer Insights™ Review from the Construction Industry

  • A verified review from Gartner Peer Insights highlights Sprinklr’s adaptability for complex marketing demands.

  • The platform’s integrated approach and robust cross-channel management features are praised.

  • Advanced analytics and reporting tools are credited with providing critical insights into campaign performance and audience engagement.

  • The responsive and knowledgeable customer support team is cited as a key value-add.

Sprinklr’s continued presence as a Leader in Gartner’s Magic Quadrant for Content Marketing Platforms reaffirms its role as a dependable and forward-thinking martech provider. With AI-powered functionalities, cross-channel integration, and proven customer satisfaction, Sprinklr remains a powerful ally for global marketing teams navigating complex digital ecosystems.

MiQ, a leading global programmatic media partner, has strengthened its leadership team with the appointment of Brian Whipple to its Global Statutory Board. This strategic move underscores MiQ’s commitment to scaling innovative, tech-enabled programmatic advertising solutions worldwide. With decades of experience at the forefront of digital marketing transformation, Whipple brings a unique combination of business acumen, creative leadership, and technology insight to MiQ’s already formidable team.

Whipple’s Proven Track Record in Building Digital Marketing Powerhouses

• Leadership at Accenture Interactive

  • Brian Whipple served as CEO of Accenture Interactive from 2011 to 2021.

  • Under his leadership, the unit grew into a $12 billion+ digital marketing business.

  • Accenture Interactive became globally renowned for blending creativity, consulting, and technology into a unified offering.

  • Whipple was named Ad Age’s Agency Executive of the Year in 2020.

• Strategic Growth Through Acquisitions

  • Whipple guided Accenture Interactive through key strategic acquisitions.

  • These acquisitions helped establish it as one of the most respected and high-performing agencies globally.

  • His approach aligns well with MiQ’s current model of delivering exceptional value through innovation and talent.

A Strategic Fit for MiQ’s Global Vision

• Endorsement by MiQ Leadership

  • Gurman Hundal, Global CEO and Co-Founder of MiQ, emphasized the importance of Whipple’s addition.

  • Highlighted Whipple’s ability to combine tech investment with high-impact execution.

  • This move is aligned with MiQ’s goals to expand globally, innovate in programmatic tech, and maximize client value.

• MiQ’s Business Model and Market Position

  • MiQ operates with a deep bench of over 300 experts including data scientists, engineers, analysts, and traders.

  • The company is known for offering unparalleled programmatic advertising capabilities backed by data intelligence and automation.

  • Expansion into key emerging markets like Latin America reflects its aggressive growth strategy.

Whipple’s Perspective on MiQ’s Unique Strengths

• Cultural and Technical Excellence

  • Whipple praised MiQ for its rare blend of technical skill and cultural depth.

  • Highlighted the combination of automation, domain expertise, and empathy that drives MiQ’s success.

  • Described MiQ’s team as uniquely positioned to meet the specific needs of clients with precision and care.

• Commitment to Client-Centric Innovation

  • Expressed enthusiasm about supporting MiQ’s cultural leadership and strategic growth.

  • Stressed the importance of aligning empathy with data-driven execution to achieve optimal client outcomes.

Governance, Strategy, and the Role of the Global Statutory Board

• Structure and Responsibility

  • MiQ’s Global Statutory Board is composed of senior advisors with deep sector experience.

  • The board plays a critical role in governance, financial oversight, and compliance.

  • It is also tasked with approving capital structure changes, strategic direction, and M&A initiatives.

• Outside-In Perspective

  • The board provides valuable external insights to ensure robust long-term planning and operational alignment.

  • Whipple’s appointment further elevates this strategic advisory function.

The addition of Brian Whipple to MiQ’s Global Statutory Board represents a major milestone in the company’s growth journey. His proven leadership in building and scaling high-performing marketing organizations is expected to catalyze MiQ’s global expansion and strengthen its offering in tech-driven programmatic advertising. As MiQ continues to invest in people, platforms, and processes, the synergy between Whipple’s expertise and MiQ’s vision is poised to unlock new dimensions of value for brands and agencies worldwide.

As organizations increasingly rely on digital platforms for internal messaging, the Multi-Channel Storytelling for Internal Communications virtual conference is a timely opportunity for communication professionals to elevate their internal strategies. Hosted by ResearchAndMarkets.com, this dynamic event will convene thought leaders, practitioners, and innovators who will share actionable insights on transforming internal storytelling through podcasts, video, AI tools, and social media.

Attendees will walk away with a toolkit of best practices, platform-specific strategies, and forward-looking perspectives that foster connection, drive engagement, and support a cohesive organizational culture.

Learning Areas and Strategic Insights

1. Crafting Engaging Stories Across Multiple Channels

• Understand the foundational principles of effective storytelling.

• Tailor your narratives for podcasts, internal videos, social media posts, and more.

• Ensure consistency while adapting tone and format to each platform.

2. Repurposing Content Strategically

• Learn how to extend the lifecycle of your content.

• Turn one message into multiple formats—videos, blog posts, audio snippets, and infographics.

• Reach varied employee personas through intentional repurposing.

3. Video Storytelling Without High Production Costs

• Discover DIY video techniques for authentic internal communication.

• Create visually compelling and relatable content without needing a full production team.

• Use mobile tools and templates to increase content turnaround time.

4. Leveraging Podcasts to Humanize Leadership

• Learn how podcasts can create transparent, informal communication channels.

• Position leadership voices in authentic conversations.

• Build trust and accessibility with on-demand audio content.

5. Optimizing Internal Social Media for Engagement

• Apply social media principles to internal platforms to increase participation.

• Develop campaigns that encourage feedback, shares, and cross-department collaboration.

• Introduce gamification and real-time interactions.

6. Measuring and Analyzing Internal Comms Success

• Utilize key metrics to assess content performance and employee engagement.

• Identify tools and dashboards that provide actionable insights.

• Align data with business outcomes and cultural health indicators.

7. Staying Ahead with Emerging Platforms and Trends

• Explore evolving formats like AI-generated content and interactive storytelling.

• Evaluate how new platforms can be integrated into your existing channels.

• Prepare for the future of internal communications with agility.

8. Driving Culture Through Storytelling

• Use storytelling to reinforce values, celebrate successes, and spotlight employee contributions.

• Create a sense of belonging across geographically dispersed teams.

• Align internal narratives with business mission and leadership vision.

9. Ensuring Inclusive and Accessible Content

• Make your storytelling strategies inclusive across languages, regions, and roles.

• Prioritize accessibility features for video, audio, and written content.

• Foster a communication ecosystem that leaves no employee behind.

Benefits of Attending

• Real-World Examples: Access practical case studies from leaders in internal communications.

• Interactive Virtual Sessions: Participate in Q&As and workshops designed for immersive learning.

• Focus on AI in Communications: Discover how artificial intelligence enhances content personalization, automation, and impact.

• CEU Certification: Receive a certificate of attendance that may qualify for Continuing Education Units.

• Direct Expert Access: Ask real-time questions and receive strategic guidance from seasoned professionals.

Who Should Attend

This conference is ideal for professionals looking to modernize and humanize internal communications. Relevant roles include:

• Internal Communications

• Corporate & Executive Communications

• Employee Engagement

• HR & Change Communications

• Brand & Marketing Communications

• Content Strategy & Digital Employee Experience

Conference Agenda

Day 1: May 6, 2025

• 11:00 am – 11:10 am: Chairperson's Welcome
  Courtney Reimer, Founder & CEO – Sounds Great

• 11:10 am – 11:55 am: The Podcast Imperative
  Courtney Reimer

• 11:55 am – 12:40 pm: Workshop: AI-Powered Storytelling
  Kevin Finke, Founder – Experience Willow

• 12:40 pm – 1:20 pm: Panel: Weaving the Narrative
  Featuring:

  • Jen DiMarzio – Jen DiMarzio Consulting

  • Emi Oshima – Partners In Health

  • Dawn Williams – UAB Department of Anesthesiology

  • Clifton Johnson – Teach for America

  • Moderator: Courtney Reimer

• 1:20 pm – 1:30 pm: Parting Thoughts and Q&A

Day 2: May 7, 2025

• 11:00 am – 11:20 am: Networking & Recap
  Courtney Reimer

• 11:20 am – 11:45 am: Employee Storytelling Through Video
  Zane Ewton – ECU Health

• 11:45 am – 12:10 pm: Show Me the Data! Influencing with Metrics
  Ashley Preston – GM Financial

• 12:10 pm – 12:35 pm: Driving Engagement Through Community Conversations
  James Irungu – Advocates

• 12:35 pm – 1:15 pm: Panel: Beyond the Inbox
  Featuring:

  • Jessica Warshaver – Asana

  • Jacquie Garces – Nutanix

  • Tom Goodhand – Bettys & Taylors Group

  • Stacie Barrett – Domino's

  • Moderator: Courtney Reimer

• 1:15 pm – 1:30 pm: Q&A and Final Takeaways

Featured Speakers

• Courtney Reimer – Sounds Great

• Kevin Finke – Experience Willow

• Zane Ewton – ECU Health

• Ashley Preston – GM Financial

• James Irungu – Advocates

• Jen DiMarzio – Jen DiMarzio Consulting

• Emi Oshima – Partners In Health

• Dawn Williams – UAB Department of Anesthesiology

• Clifton Johnson – Teach for America

• Jessica Warshaver – Asana

• Jacquie Garces – Nutanix

• Tom Goodhand – Bettys & Taylors Group

• Stacie Barrett – Domino's

As the role of internal communications evolves, multi-channel storytelling becomes essential in keeping employees engaged, informed, and inspired. This virtual event offers a rare opportunity to learn from the best in the field, explore innovative tools and tactics, and craft communication strategies that resonate across every level of your organization. Whether you're just beginning your transformation journey or looking to refine a mature strategy, this event delivers insights that will empower your next internal communications breakthrough.

NielsenIQ, a global leader in consumer intelligence, has launched a groundbreaking tool that could redefine the innovation pipeline for consumer packaged goods (CPG) companies. The newly introduced BASES AI Screener combines NIQ's robust consumer panel data, deep innovation database, and predictive models with the power of Generative AI (GenAI) to revolutionize how product ideas are screened and evaluated.

Currently available in key markets like the U.S., U.K., Germany, Brazil, and Indonesia, the platform provides real-time feedback through synthetic AI-powered respondents, helping innovators make faster, more informed decisions. Further global expansion is slated for 2025.

Features of BASES AI Screener

1. AI-Powered Synthetic Panels

• Built using NIQ’s extensive consumer behavior data.

• Represents distinct demographic and purchasing behavior profiles.

• Delivers ratings, open-ended feedback, and actionable recommendations from AI personas trained on real market data.

2. Predictive and Trusted Insights

• Merges NIQ's historical innovation performance data with AI-generated insights.

• Offers reliable projections on innovation success and areas for refinement.

• Enhances decision-making by simulating real-world consumer reactions.

3. DIY Platform for Speed and Agility

• Users can run tests and receive insights within minutes.

• Empowers teams to iterate ideas more frequently.

• Reduces time-to-market in increasingly compressed innovation cycles.

4. Cost-Efficient Innovation Testing

• Replaces traditional high-cost screening methodologies.

• Offers scalable insights at a fraction of the price, ideal for tight research budgets.

• Democratizes access to high-quality consumer feedback for companies of all sizes.

5. Continuously Updated Consumer Panel

• Synthetic panels are regularly refreshed using NIQ’s real-time purchase data.

• Ensures alignment with current market trends and behavioral shifts.

• Supports evolving consumer expectations and dynamic category landscapes.

6. Intuitive, Insight-Rich Workspace

• Provides an easy-to-navigate platform for idea screening, learning, and iteration.

• Encourages cross-functional collaboration among marketing, R&D, and strategy teams.

• Enables clear visibility of innovation potential across the pipeline.

Strategic Impact for CPG Innovators

The BASES AI Screener solves a crucial challenge faced by CPG firms today: how to manage a flood of new ideas while operating on compressed timelines and flat research budgets. Traditional testing methods often lack the speed, granularity, and adaptability required in today’s competitive environment. This new solution offers:

• Speed to Insights: Evaluate new ideas in real time without sacrificing quality.

• Scalable Testing: Run multiple idea tests in parallel, fostering agile innovation cycles.

• Data-Driven Decisions: Base go/no-go decisions on a combination of AI insights and proven BASES performance metrics.

A Broader AI Innovation Ecosystem at NIQ

The launch of BASES AI Screener reflects NIQ’s broader commitment to building an AI-powered innovation ecosystem. It follows the company’s recent acquisition of Gastrograph AI, which focuses on taste prediction and AI in product development. Together, these tools form a robust suite of capabilities designed to:

• Streamline the product development lifecycle.

• Enhance predictive accuracy in consumer preferences.

• Drive smarter, faster innovation across industries.

"With BASES AI Screener, we are redefining how innovation decisions are made," said Ramon Melgarejo, President of Strategic Analytics and Insights at NIQ. "By combining real buying behavior with cutting-edge generative AI, we help teams cut through the noise and focus on the ideas that really matter—ideas with real market potential."

As innovation becomes more decentralized and time-sensitive, tools like BASES AI Screener mark a turning point in how companies evaluate and prioritize product ideas. By merging behavioral science with generative AI, NIQ provides a competitive edge to companies navigating today’s high-velocity market. For CPG innovators, the path to smarter, faster innovation just got significantly clearer—and more cost-effective.

Magic PR, a leading force in press release distribution and SEO link-building, proudly marks the 8th anniversary of The News Front—a Google News-approved newsroom redefining global press outreach. Since its inception in 2018, The News Front has been powered by Magic PR’s innovative approach to PR syndication, SEO integration, and AI-enhanced multimedia content creation.

Serving businesses of all sizes and industries, The News Front has become a trusted destination for press releases that drive visibility, engagement, and lasting brand impact.

A Decade of Innovation and Impact

An Inclusive, Global PR Platform

• Open to businesses regardless of size, location, or sector.

• Covers 43+ industry categories—from health and wellness to legal services and home improvement.

• Designed to make press release publication simple, effective, and far-reaching.

AI-Powered Multimedia Content

• Automatic podcast generation from press release content, distributed to over 25 podcast platforms.

• Dynamic breaking news videos published on YouTube to amplify reach.

• Strategic content repurposing for social media, increasing exposure across Facebook, LinkedIn, X, and Instagram.

Tailored for SEO Success

• Press releases are crafted and distributed with a strong SEO focus.

• Designed to increase Google News visibility and organic search rankings.

• Delivers long-lasting domain authority and backlink value through Magic PR’s proprietary SEO link-building system.

What Sets Magic PR and The News Front Apart

1. Elite Media Syndication

• Distribution across 500+ premium media outlets, including:

  • AP News

  • Bloomberg

  • Yahoo Finance

  • GlobeNewswire

  • Business Insider

• Offers packages tailored to businesses seeking both local and global reach.

2. Resilience Amidst Market Shifts

• Despite the AI boom introducing many new players in the press distribution space, Magic PR has continued to thrive.

• Its reputation, reliability, and results set it apart in a crowded market.

3. Future-Forward Expansion

• The next major initiative: combining digital PR strategies with high-impact PR syndication to help agencies and businesses secure even greater mainstream media visibility.

• Focused on developing a hybrid model that integrates PR, SEO, and content marketing for maximum ROI.

What Clients Can Expect

• Customer-first service with strategic consultation for maximum exposure.

• Hands-on SEO and content support for building domain authority and search visibility.

• A reliable partner in the evolving digital PR landscape, consistently innovating with tools and platforms that matter.

“Whether a small startup or a large corporation, thenewsfront.com has become renowned for boosting customer engagement, enhancing brand awareness, and promoting a positive reputation,” said a Magic PR spokesperson. “We’re thrilled to reach this milestone and look forward to delivering even more advanced solutions to our clients.”

With eight years of sustained growth, innovation, and trust, Magic PR’s The News Front continues to set the gold standard for modern press release distribution. Its combination of AI-driven storytelling, multimedia content, and elite SEO link-building makes it an essential partner for any brand serious about visibility.

Businesses seeking to boost their local and organic rankings can explore Magic PR’s diverse distribution packages through its website and connect with a dedicated team ready to unlock their full marketing potential.

As Marin Software winds down operations, many advertisers are left without a trusted digital ad management platform. Shirofune, the leading advertising automation platform with a 91% market share in Japan, has stepped up with a global migration initiative called “Life After Marin”. This program is designed to provide a seamless transition path for agencies and brands seeking a high-performance, AI-driven alternative to Marin.

Offering a 60-day free trial, waived setup fees, and 1-on-1 onboarding, Shirofune is extending a helping hand to digital marketers looking for stability, sophistication, and scale in campaign management.

Why Shirofune Is the Ideal Successor to Marin

Enterprise-Grade Automation Built for Professionals

• Shirofune’s platform replicates human-level strategic thinking with automated intelligence.

• Features such as automated budget allocation, bid adjustments, and target ROAS optimization ensure every dollar is optimized across campaigns.

• Designed to function like a high-performance agency ad manager, with the ease of a self-serve tool.

AI-Driven Optimization for Cross-Platform Campaigns

• Automatically identifies performance drivers and anomalies.

• Adjusts budgets and bids across platforms based on live performance data.

• Frees up marketing teams to focus on strategy, creative, and growth, rather than tactical execution.

Details of the “Life After Marin” Program

To ease the transition for Marin Software users, Shirofune offers:

• 60-Day Free Trial – Full platform access, no commitment.

• No Setup Fees – Includes free migration, onboarding, and platform integration.

• Weekly 1-on-1 Onboarding – Personalized training and support during the trial period.

• Global Availability – The program is accessible worldwide for agencies and brands.

Visit www.shirofune.us to learn more or start your trial.

Platform Capabilities: What Shirofune Offers

1. High-Level Automation Features

• Daily Budget Optimization across platforms

• Target ROAS Adjustments for smarter bidding

• Cross-Platform Budget Allocation

• Anomaly Detection with performance insights

2. Third-Party Data Integration

• Connects with CRM platforms, attribution tools, and analytics systems.

• Enables LTV-based optimization using Google Analytics 4 and Amazon Marketing Cloud (AMC).

3. Unified Interface for Major Ad Channels

• Seamless management of Google Ads, Meta, Amazon Ads, Microsoft Advertising, and DV360.

• Performance summaries and trend analysis through natural language explanations.

Shirofune’s Market Position and Global Expansion

Founded in 2014, Shirofune has become the undisputed leader in Japan, used by top-tier agencies like Dentsu. With its expansion into global markets, it brings a decade of performance optimization experience to advertisers worldwide.

Shirofune's forward-looking roadmap includes continued investment in:

• Retail media and programmatic ad automation

• Deeper attribution modeling through GA4 and AMC

• Advanced performance analysis using AI-generated summaries

“As advertising complexity increases, Shirofune not only keeps pace with industry changes—it anticipates them,” said Mitsunaga Kikuchi, Founder and CEO of Shirofune.

With Marin Software’s exit, many advertisers face disruption. Shirofune’s “Life After Marin” program presents an attractive, low-risk migration path for marketers who need a robust, AI-driven, and scalable solution for managing cross-channel digital campaigns. Backed by proven performance in Japan and a growing global presence, Shirofune is well-positioned to support the next chapter of digital advertising.

To explore the full offering and start the migration process, visit www.shirofune.us today.

In a significant move towards revolutionizing experiential marketing, Momentum Worldwide, a global leader in marketing solutions and a part of Interpublic Group (IPG), has appointed Jason Alan Snyder as its first-ever Global Chief AI Officer. This role is a transformative step for the agency, highlighting its commitment to integrating artificial intelligence (AI) into its operations to deliver more intelligent and innovative brand systems.

Snyder, who is also the agency’s Chief Technology Officer and Head of Global Production, will continue his work in those capacities while spearheading the agency’s AI-driven initiatives. This appointment underscores the growing importance of AI in advertising and branding, marking a pivotal moment in the evolution of Momentum Worldwide’s approach to marketing.

Jason Snyder’s Role and Vision for AI in Advertising

Bringing AI into Every Layer of Momentum's Operations

• Snyder's primary focus will be embedding AI into every facet of the agency’s operations—from creative concepts to execution.

• His work aims to make AI a trusted partner in delivering smart, culturally relevant brand experiences that align with the needs of modern marketers.

“This is not about hype—it’s about helping our clients navigate and lead through complexity,” said Snyder. “My goal is to turn AI into a business advantage for our clients by integrating it into every layer of what we do.”

A Vision Rooted in Responsibility and Innovation

• Snyder’s appointment is a reflection of Momentum’s ongoing evolution. The agency has long been at the forefront of integrating cutting-edge technologies, and this move solidifies AI as a core strategic pillar for the company.

• Under his leadership, Momentum will continue to leverage AI responsibly, focusing on innovation, ethical practices, and measurable outcomes for clients.

Momentum’s AI-Driven Legacy

Momentum Worldwide’s AI efforts are not new. The agency has a history of technology “firsts” in the marketing space, including:

• Real-time fan engagement platforms

• Spatial computing activations

• Immersive digital twins

• Generative content engines

These innovations have placed Momentum at the forefront of experiential marketing, enabling brands to engage customers in novel, impactful ways. Snyder’s leadership in AI is set to expand on this legacy, creating more scalable, intelligent, and immersive brand experiences that connect with audiences in increasingly sophisticated ways.

The Future of AI in Experiential Marketing

With AI playing an integral role in consumer engagement, data orchestration, and real-time production, Momentum Worldwide is paving the way for a future where AI doesn’t just support marketing strategies—it drives them. The agency’s vision is to merge creativity with technology, ensuring that brand experiences remain culturally relevant while pushing the boundaries of what’s possible through AI.

As a part of its long-term strategy, Momentum will continue to explore innovative AI applications that not only transform the way brands connect with consumers but also ensure these connections are built on responsible, ethical AI practices.

The appointment of Jason Alan Snyder as Global Chief AI Officer marks an exciting new chapter for Momentum Worldwide as it doubles down on its mission to deliver intelligent, AI-powered brand experiences. With Snyder’s leadership, the agency is positioned to further advance its legacy of technological innovation while guiding clients through the complexities of modern marketing.

Momentum’s continued focus on AI reflects its unwavering commitment to shaping the future of experiential marketing—where technology, creativity, and cultural relevance intersect to create smarter, more impactful campaigns.