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Developers Are Learning AI Faster Than Companies Can Train Them, Agoda Reports

Developers Are Learning AI Faster Than Companies Can Train Them, Agoda Reports

artificial intelligence 24 Nov 2025

AI is reshaping how developers learn, grow, and navigate their careers, and the latest Agoda AI Developer Report 2025 makes that shift impossible to ignore. The findings show a regional workforce leveling up at unprecedented speed, often without institutional support. Developers are teaching themselves AI faster than many companies can roll out structured training, accelerating innovation while widening gaps in access and preparedness.

The report, based on responses from developers across Southeast Asia and India, captures a clear trend: AI is now the center of career strategy. Eighty-seven percent of developers have changed their learning priorities because of AI, and 62% believe it will create more opportunities than it replaces. Yet most of this growth is happening independently. Seventy-two percent are self-taught, while only 28% receive employer-backed training.

This divide reflects a broader issue. Organizations are struggling to keep pace with the fast-moving expectations of AI-driven work. As companies ramp up internal education, many developers have already built their own pathways—leaning heavily on open-source communities, online platforms, and peer-driven experimentation.

Peer Learning Is Winning Where Formal Training Lags

With traditional programs unable to scale quickly, developers are turning to decentralized learning. More than 52% now rely on online communities or open-source projects as their primary AI education hubs. This shift fuels a culture built on rapid experimentation, shared code, and distributed problem-solving.

However, momentum varies across the region. Access to formal training differs significantly by geography. Developers in Singapore are almost twice as likely to receive structured AI education compared to those in Vietnam. Senior engineers also report far higher confidence than juniors, revealing a 25-point experience gap that mentorship and structured training could address.

These disparities hint at a future where AI skills become a differentiator not only between companies but across entire economies.

AI Skills Are Becoming a Baseline Requirement

The speed of AI adoption also brings new pressures. Forty-four percent of developers worry they may fall behind, given how quickly tools evolve. Meanwhile, 58% believe AI proficiency has already become a standard hiring requirement.

As a result, the regional developer ecosystem is more ambitious, adaptable, and self-sufficient—but also under strain. Developers are moving fast, but without consistent guidance, the path becomes uneven.

Idan Zalzberg, Chief Technology Officer at Agoda, explains the dynamic clearly. Developers see AI as an accelerator, not a replacement. Yet they are upskilling faster than many organizations can react. Zalzberg emphasizes the need for companies to establish systems of trust and accountability if they want to harness this momentum effectively.

Agoda's Playbook: Build Trust, Enable Experimentation

Agoda is investing heavily in those systems. The company has created an internal ecosystem designed to support ongoing AI education and experimentation.

Its initiatives include:

  • Internal AI hackathons that encourage hands-on exploration

  • Regular tech talks and knowledge-sharing sessions to expand peer learning

  • Tech Camp Day, a social impact program that has provided thousands of Thai students with essential tech skills

These efforts help strengthen both Agoda’s engineering teams and the broader tech communities where the company operates. The focus is on long-term capability building, not short-term skill spikes.

A Regional Snapshot of AI Adoption

The AI Developer Report 2025 also includes insight from leading regional companies such as Carousell, MoMo, Omise, and SCB 10x. Together, their input reveals a rapidly evolving ecosystem shaped by grassroots learning as much as enterprise adoption.

Developers across Southeast Asia and India are integrating AI into their work faster than ever. While this speed fuels innovation, it also exposes gaps between those with access to structured training and those without. If companies want to build resilient, future-ready tech teams, they will need to close those gaps.

 

For now, the message is clear: developers aren’t waiting for permission. They’re already building the AI future themselves.

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Blizzard Unveils Canvas Collection, a Freeski Line Built for Creative Expression

Blizzard Unveils Canvas Collection, a Freeski Line Built for Creative Expression

technology 24 Nov 2025

Blizzard Skis is stepping into new territory with the Canvas Collection, a freeski lineup that treats the mountain as a creative medium rather than a playground built only for performance. The first release, the Canvas 108, drops on December 15 and marks a distinct shift for the long-standing brand. Instead of relying solely on engineering, Blizzard blended art, athlete input, and iterative design in a way that feels fresh for the category.

The company spent two years and cycled through more than 160 prototypes to bring Canvas to life. That level of testing signals a clear goal: build skis that reflect how modern freeride athletes move, express themselves, and shape their lines. The result is a collection that leans into individuality without sacrificing technical control.

Art Meets Engineering

Creativity sits at the center of the Canvas identity. The topsheet artwork, crafted by Japanese-Australian printmaker Penelope Misa, sets the tone. Her monotype style uses one-of-one prints that mirror the idea of a skier carving a unique line into untouched snow. Both forms require a single, irreversible gesture—no two turns or prints look the same.

Misa sees skiing and monotypes as parallel processes. Both rely on instinct. Both reflect personal expression. And both celebrate what happens when movement becomes art. That perspective shapes the visual identity of the Canvas Collection and adds cultural depth to a product usually driven solely by specs.

Developed by Skiers Who Live in the Mountains

Blizzard also let its athletes lead. Instead of creating a signature ski for one rider, the brand built a collaborative model shaped by its entire freeride roster. Skiers including Connery Lundin, Piper Kunst, Kaz Sosnkowski, and Zeb Schreiber pushed prototypes across continents, then shared direct feedback that influenced everything from flex patterns to pop profiles.

Their input gave the skis a distinct feel. The Canvas 108 balances looseness with accuracy. It can charge on demand, yet it still feels playful when a skier wants to pivot, smear, or float. Lundin explains the shift well. According to him, Blizzard allowed the team to build something different, and that freedom led them toward a design that finally feels like true self-expression.

This approach signals a broader industry trend. As brands compete for younger skiers who value style as much as stability, athlete-driven product design becomes more important. Blizzard’s decision to hand the steering wheel to its team aligns with that shift. It also positions Canvas as a next-gen product line rather than a traditional update.

Built for a New Type of Freeskiing

The first model, the Canvas 108, targets skiers who prefer to draw their own lines instead of following established tracks. It delivers a responsive feel underfoot and a lively, energetic ride. Blizzard built it for skiers who want to mix creativity with capability.

Rick Sorenson, Blizzard’s Content Marketing and Team Manager, says the collection required full creative freedom. The team experimented relentlessly, embraced failure, and rebuilt until the skis matched the vision. He frames the final product as the result of genuine collaboration between artists, athletes, and engineers.

That perspective will likely resonate with a younger demographic. Many skiers want gear that feels personal, expressive, and less locked into the traditional freeride formulas. Canvas aims directly at that crowd.

Expanding the Lineup Through 2026

The Canvas 108 is only the beginning. Two additional models—Canvas 100 and Canvas 118—arrive in North America in fall 2026.

The Canvas 100 targets skiers who want agility across the mountain. It excels when riders want to butter, float, or improvise their way down varied terrain. The Canvas 118 pushes in a different direction. It’s built for deep-snow skiers who want power and freedom without compromise.

All three skis share a common construction philosophy. Each model uses a blend of poplar and paulownia wood cores, a powder rocker, and a thin titanal strip that runs tip to tail. That mix delivers float, energy, and predictable responsiveness. Blizzard wanted the skis to feel intuitive yet expressive, and the materials support that intention.

 

From shape to story, the Canvas Collection arrives as more than a ski launch. It is Blizzard’s attempt to redefine how freeski gear can merge art, athlete insight, and engineering. And as the industry pushes toward products built for identity as much as performance, Canvas could signal where the next generation of ski design is headed.

Get in touch with our MarTech Experts.

Derwent Patent Monitor Debuts With AI-Driven Threat Analysis for Faster IP Decisions

Derwent Patent Monitor Debuts With AI-Driven Threat Analysis for Faster IP Decisions

artificial intelligence 24 Nov 2025

Clarivate has rolled out a new weapon for IP and R&D teams: Derwent Patent Monitor, an AI-driven platform designed to cut through the tangle of patent reviews. In an industry where speed determines competitive advantage, the new tool aims to streamline how organizations assess patentability, evaluate Freedom to Operate (FTO), and navigate opposition or assertion threats.

The launch comes at a time when innovation cycles grow shorter and patent portfolios expand in every direction. Teams often find themselves slowed by fractured workflows, siloed communication, and basic tools not built for the complexity of modern IP strategy. Clarivate is positioning Derwent Patent Monitor as a direct answer to that problem.

Shandon Quinn, Vice President of Patent Intelligence at Clarivate, captures the state of play well: patent teams want deeper alignment with R&D, but legacy systems undermine that partnership. Derwent Patent Monitor attempts to solve the disconnect by combining structured collaboration tools, proprietary data, and machine intelligence to flag high-risk patents quickly and with greater accuracy.

At the center of the platform is AI-powered threat analysis, which performs first-pass reviews to highlight the most critical risks tied to a patent or competitor filing. Instead of digging through dense legal documents or waiting on back-and-forth email threads, IP professionals can surface red flags instantly and pivot faster on FTO or filing decisions. For companies navigating crowded markets or aggressive competitors, that acceleration can be a strategic edge.

Derwent Patent Monitor leans heavily on Clarivate’s most valuable asset: the Derwent World Patents Index (DWPI). The database includes more than 67 million invention summaries, manually curated by over 850 subject-matter experts. This is not generic scraped data—DWPI’s structured, normalized summaries provide clearer views into claims and technical innovations, giving users higher-quality signals for decision-making.

The tool also emphasizes collaboration, a longstanding friction point in IP management. Instead of jumping between disjointed emails, spreadsheets, and outdated repositories, teams can work within a project-based review system that supports real-time feedback. This structure keeps R&D, legal, and IP aligned as they assess high-value patents or identify infringement risks. For companies with distributed teams or fast-moving product cycles, this unified workflow could be the difference between a missed deadline and a defensible position.

Derwent Patent Monitor enters a competitive market of AI-enhanced IP solutions, but few platforms offer the combination of proprietary data depth and workflow design aimed at eliminating fragmentation. As global patent filings rise and enforcement actions intensify, tools that reduce review bottlenecks will become less optional and more foundational.

 

Clarivate’s latest launch signals that IP professionals are shifting from manual, document-heavy processes toward intelligence-first systems. And with industry leaders seeking stronger cross-functional cooperation, Derwent Patent Monitor may arrive at precisely the right moment.

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Sprinklr and SAMY Deepen Global Partnership to Power AI-Driven, Social-First Customer Experiences

Sprinklr and SAMY Deepen Global Partnership to Power AI-Driven, Social-First Customer Experiences

artificial intelligence 21 Nov 2025

Sprinklr is strengthening its position in the customer experience stack with a major expansion of its strategic partnership with SAMY, the 1,000-person social-first agency known for blending intelligence, creativity, and technology. The enhanced alliance brings Sprinklr’s AI-native Unified-CXM platform together with SAMY’s hands-on marketing expertise, forming a unified model designed to close the gap between insights and execution for global brands.

The announcement builds on years of collaboration, but this iteration goes far beyond vendor support. It positions Sprinklr and SAMY as an integrated force capable of helping brands navigate cultural shifts, unify fragmented data, and deliver consistent customer experiences across every touchpoint.

From Tactical Assistance to Strategic Integration

“What began as project-based support has grown into a truly integrated partnership,” said Nathan Townsend, Chief Partnership Officer at SAMY. By combining Sprinklr’s AI-native platform with SAMY’s end-to-end marketing capabilities, the duo aims to deliver what Townsend calls “human-first experiences that drive real business impact.”

The shift reflects a broader trend in enterprise CX: brands want not just tools, but teams and platforms that work together. SAMY contributes a platform-certified workforce deeply embedded in Sprinklr’s ecosystem, ensuring that clients receive both technical expertise and strategic CX leadership.

Joint go-to-market motions, coordinated delivery, and a pipeline of co-developed innovations make this partnership more operationally connected than in previous phases. The goal is simple: accelerate growth and improve customer outcomes in a marketplace where unified data and rapid insight execution have become non-negotiable.

A Unified Model Tested at Global Scale

The partnership’s value has already been proven with Diageo, one of the world’s biggest beverage companies. Tasked with navigating fast-moving cultural and consumption trends, Diageo turned to Sprinklr and SAMY to build a real-time Foresight System that identifies emerging conversations and converts them into actionable intelligence.

By tapping into Sprinklr’s social listening and AI capabilities, Diageo gained visibility into cultural shifts, category whitespace, and early-market signals—insights that now inform product development, marketing strategy, and global innovation planning. The system ultimately enables the company to anticipate customer needs before competitors catch up.

Sprinklr’s Senior Vice President for EMEA, Nunzio Mirtillo, summed up the partnership’s mission: “Customers today demand that brands be everything, everywhere, all at once.” The unified Sprinklr-SAMY model is designed to meet that expectation with AI-driven insights, creative execution, and scalable managed services.

Building the Future of AI-Native CX

For Sprinklr, the partnership underscores its strategy to move deeper into AI-powered enterprise transformation. For SAMY, it cements its role as a major player in bridging cultural intelligence with modern CX technology. Together, they are building a blueprint for how advanced platforms and creative strategy can co-exist—and co-deliver—against aggressive market demands.

“Two powerhouses with a shared goal,” said George Collins, Global Partnership Director at Sprinklr. “With Sprinklr’s AI-native platform and SAMY’s creative and strategic expertise, we’re delivering measurable impact, faster.”

 

As brands continue to grapple with fragmented channels, shifting consumer behavior, and pressure to innovate at speed, the strengthened Sprinklr-SAMY partnership arrives at a critical time—and signals where the future of customer experience is headed: unified, AI-driven, and culturally fluent.

Get in touch with our MarTech Experts.

Crafty Apes Expands to Australia, Planting New Flags in Sydney and Adelaide

Crafty Apes Expands to Australia, Planting New Flags in Sydney and Adelaide

technology 21 Nov 2025

Crafty Apes, the visual effects studio behind some of Hollywood’s biggest productions, is heading Down Under. The company has officially opened new offices in Australia, extending its global footprint across North America, Europe, and now Oceania. With supervisors and leadership already on the ground, the move positions Crafty Apes to capture surging production demand in two of the world’s fastest-growing VFX hubs: Sydney and Adelaide.

The expansion reflects both strategic timing and market opportunity. Australia’s VFX ecosystem has exploded in recent years thanks to strong government-backed incentives, consistent international production pipelines, and a formidable pool of artists. For Crafty Apes—now marking 14 years in business—the region offers the ideal mix of talent, flexibility, and cost-efficiency.

A Strategic Bet on Australia’s VFX Boom

CEO Alana Newell emphasized a personal and professional connection to the region. “Having spent a decade of my career in Australia, I am excited to open our doors here and continue our mission to deliver world-class visual effects for our clients worldwide,” she said. According to Newell, the combination of world-class artists, modern facilities, and competitive tax credits makes Australia a natural next step in the company’s growth plan.

Australia’s New South Wales and South Australia territories offer some of the world’s most generous VFX tax credit programs. These incentives are designed to attract premium international productions and support long-term investments in local post-production infrastructure. For studios like Crafty Apes, these programs aren’t just a bonus—they reshape cost models, expand hiring pipelines, and accelerate global scalability.

Leadership With Local Roots

The Sydney office will be led by Dave Morley, who also steps into the role of Executive Creative Director for Crafty Apes. Morley’s return to Australia marks a full-circle moment in a career that has included supervising Vancouver (the company’s largest facility) and working show-side with director Paul Feig on projects including A Simple Favor 2 and The Housemaid.

“It’s incredibly exciting to be part of establishing our presence in Australia,” Morley said. “Returning home to work alongside old friends and colleagues and injecting fresh energy into the vibrant Australian VFX scene fills me with immense pride.”

Morley’s new role includes creative look development for premium projects and mentoring Crafty Apes’ global network of VFX supervisors. His leadership is already paying dividends: the Sydney facility has secured several feature awards for titles currently shooting in Australia and abroad, with VFX work slated to begin in Q2 2025.

A Global Studio With Local Impact

Crafty Apes’ arrival is expected to create new opportunities within Australia’s rapidly maturing VFX industry. As global streamers and studios continue to shift productions to regions offering both quality and cost advantages, Australia is increasingly becoming a destination of choice. Crafty Apes’ presence adds another heavyweight to the competitive landscape, signaling strong long-term demand for talent and infrastructure across the region.

The company’s expansion underscores a broader industry trend: global VFX work is becoming more distributed, and regional ecosystems with strong incentives and deep skill pools are emerging as critical nodes in the production pipeline.

For Crafty Apes, the move is more than geographic. It’s a strategic investment in a fast-growing market—and a signal that the global race for VFX capacity is set to intensify.

Get in touch with our MarTech Experts.

BearingPoint Launches BeMind, an AI Engine Aimed at Turbocharging SAP Transformations

BearingPoint Launches BeMind, an AI Engine Aimed at Turbocharging SAP Transformations

artificial intelligence 21 Nov 2025

SAP transformation projects don’t have a reputation for speed—or simplicity. BearingPoint’s new AI-driven delivery platform, BeMind by BearingPoint, is designed to change that narrative. After 18 months of development and real-world testing across more than 20 SAP programs, the consultancy is rolling out the platform at scale with a bold promise: shave 20–30 percent off effort and timelines while boosting quality across every phase of an SAP transformation.

The platform blends advanced AI automation with BearingPoint’s deep delivery and technical expertise, creating what the firm positions as an end-to-end production engine for SAP programs. In an industry where schedules often slip and documentation demands explode, the pitch is straightforward—faster execution, fewer bottlenecks, and higher-quality output without sidelining human judgment.

“BeMind by BearingPoint marks a fundamental shift in how we deliver value to our clients,” said Kay Manke, Global Leader Consulting Portfolio and Innovation at BearingPoint. He emphasized that AI is integrated across the full project lifecycle, but human expertise remains central. The combination is intended to help project teams work with more precision and less manual fatigue.

An AI Layer Across the Entire SAP Lifecycle

BeMind supports more than 25 use cases and embeds automation from the earliest planning stages to go-live. That includes analyzing large datasets, generating documentation, producing test cases, and even auto-creating SAP code from approved inputs.

This isn’t a collection of disconnected features; it’s a structured platform that governs processes with enterprise-grade security and a consistent quality framework. In large S/4HANA programs—often burdened by sprawling workflows and large cross-functional teams—these capabilities translate to measurable efficiency and reduced risk.

Less Effort, Shorter Timelines, Better Quality

BearingPoint positions BeMind’s value across three measurable dimensions:

  • Effort reduction: Tasks like user-story writing, documentation, configuration support, and test development are automated. Work that once required days can now close out in minutes, giving teams more time for validation and solution design.

  • Time compression: By reducing project effort by up to 30 percent, organizations can accelerate each phase of their SAP program. Faster delivery lowers operational risk and moves enterprises to value realization sooner.

  • Quality improvement: Built-in quality checks ensure consistency across code, functional specs, and documentation. Fewer errors mean fewer rounds of rework—a major drag in typical SAP deployments.

“BeMind by BearingPoint is built on a robust, enterprise-grade architecture,” said Matthias Roeser, Global Leader Technology at BearingPoint. He highlighted the platform’s ability to tailor automation to specific client landscapes while maintaining security and scalability—two critical factors for global SAP environments.

Redefining SAP Transformation Standards

SAP transformations traditionally hinge on manual coordination, complex process mapping, and lengthy development cycles. BeMind reflects a broader industry trend: AI is beginning to take on the repetitive, documentation-heavy workload that slows major IT programs.

What differentiates BearingPoint’s approach is the unification of these AI capabilities into a single delivery platform supported by consultants already familiar with the complexity of SAP environments. The result is a scalable model that can be replicated across global clients—a key advantage as organizations race to modernize legacy systems and move to S/4HANA before SAP’s upcoming deadlines.

 

With proven gains already demonstrated, BeMind signals a decisive turn in how enterprise technology programs may be executed going forward. Faster, more precise delivery—supported by AI and governed by human expertise—may soon become the baseline expectation.

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NIQ Becomes Google Meridian Partner, Expanding Access to Open-Source MMM Innovation

NIQ Becomes Google Meridian Partner, Expanding Access to Open-Source MMM Innovation

artificial intelligence 21 Nov 2025

NIQ just earned its certification as a Google Meridian partner—an endorsement that places the consumer intelligence giant inside a small, select circle of measurement specialists trusted to advance Google’s open-source Marketing Mix Model (MMM) ecosystem. For marketers, this move signals a meaningful shift toward more transparent, accessible, and scalable measurement options at a time when reliable attribution is harder to secure than ever.

Google’s Meridian framework is designed to help advertisers analyze the real impact of their marketing investments using open-source MMM technology. While traditional attribution models continue to buckle under privacy restrictions and signal loss, Meridian aims to fill the gap with reproducible, privacy-resilient modeling that spans channels. NIQ’s certification strengthens that mission by layering its own long-standing MMM expertise on top of Google’s modernized methodology.

Meridian’s latest upgrades also bring forward improved search measurement—now accounting for organic search volume—and a refined approach to video Reach & Frequency modeling. For brands still wrestling with how to value upper-funnel channels or understand the influence of search behavior on conversions, these enhancements expand the model’s real-world fidelity.

“This certification marks a major milestone in our mission to empower advertisers and media owners with best-in-class tools for measuring media impact faster, deeper, and more efficiently,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. He noted that blending open-source advancements with NIQ’s proprietary modeling gives marketers more dependable and flexible measurement options across global markets.

The partnership also positions NIQ as a bridge between standardized open-source guidelines and the more sophisticated models used by complex enterprises. Marketers can tap into an expanded range of outcome-based solutions without sacrificing transparency or control, and with enough flexibility to adjust for market conditions, strategy shifts, and diverse media portfolios.

 

As measurement evolves away from point-solution attribution, collaborations like this may become the industry’s blueprint—pairing standardized frameworks with proprietary intelligence to balance consistency and competitive advantage. For now, NIQ’s certification reinforces its place among the leading voices shaping the future of MMM, ensuring advertisers have credible tools to evaluate performance and optimize investments with more confidence.

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MarketFully Announces InContent 2025, a Summit Redefining Multilingual SEO in the AI Era

MarketFully Announces InContent 2025, a Summit Redefining Multilingual SEO in the AI Era

advertising 21 Nov 2025

MarketFully, the company positioning itself as the global leader in In Content Marketing, is launching its first-ever InContent Marketing Summit—InContent 2025—a virtual event designed to examine how AI-driven disruption is reshaping multilingual SEO, global discoverability, and the role of cultural intelligence in content performance.

Scheduled for December 4 at 11:00 a.m. ET, the free, executive-level session will bring together senior marketing leaders across industries seeking to improve localization outcomes, strengthen search visibility in global markets, and build scalable, culturally aligned content operations that still protect brand integrity.

A New Framework: InContent Marketing

The discussion, moderated by MarketFully CEO Evan Kramer, will introduce InContent Marketing, an inbound-driven multilingual content strategy that blends in-market expertise, linguistic accuracy, and cultural relevancy. The approach is designed to address long-standing friction in global content programs—particularly the gap between localization practices and marketing KPIs.

Kramer will be joined by multilingual marketing and content strategy experts who specialize in crafting culturally resonant content that drives measurable outcomes. Together, the panel aims to break down how AI, content workflows, and cultural intelligence intersect to deliver sustainable performance across regions.

Key Challenges CMOs Are Facing

The session will explore the pain points leaders are grappling with today, including:

  • Weak visibility in multilingual SEO and AI-powered search

  • Localization processes disconnected from core marketing metrics

  • A shortage of authentic, reliable local content creators

  • Misalignment between global headquarters and regional teams

  • The ongoing struggle to convert localization spend into revenue impact

Panelists will also outline strategies for operationalizing brand governance in every market, implementing scalable workflows, and transforming localization into an ROI-positive function rather than a cost center.

High Stakes for Global Brands

 

"CMOs and marketers today face a tall order: They must scale content efficiently across markets without losing relevance or performance," said Kajetan Malinowski, VP of Product Management at MarketFully. He added that proving the ROI of multilingual content has become increasingly difficult, especially as brands face rising pressure to engage multicultural audiences both in the U.S. and globally. InContent 2025 aims to surface practical solutions and frameworks for teams navigating these complexities.

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