As organizations increasingly rely on digital platforms for internal messaging, the Multi-Channel Storytelling for Internal Communications virtual conference is a timely opportunity for communication professionals to elevate their internal strategies. Hosted by ResearchAndMarkets.com, this dynamic event will convene thought leaders, practitioners, and innovators who will share actionable insights on transforming internal storytelling through podcasts, video, AI tools, and social media.

Attendees will walk away with a toolkit of best practices, platform-specific strategies, and forward-looking perspectives that foster connection, drive engagement, and support a cohesive organizational culture.

Learning Areas and Strategic Insights

1. Crafting Engaging Stories Across Multiple Channels

• Understand the foundational principles of effective storytelling.

• Tailor your narratives for podcasts, internal videos, social media posts, and more.

• Ensure consistency while adapting tone and format to each platform.

2. Repurposing Content Strategically

• Learn how to extend the lifecycle of your content.

• Turn one message into multiple formats—videos, blog posts, audio snippets, and infographics.

• Reach varied employee personas through intentional repurposing.

3. Video Storytelling Without High Production Costs

• Discover DIY video techniques for authentic internal communication.

• Create visually compelling and relatable content without needing a full production team.

• Use mobile tools and templates to increase content turnaround time.

4. Leveraging Podcasts to Humanize Leadership

• Learn how podcasts can create transparent, informal communication channels.

• Position leadership voices in authentic conversations.

• Build trust and accessibility with on-demand audio content.

5. Optimizing Internal Social Media for Engagement

• Apply social media principles to internal platforms to increase participation.

• Develop campaigns that encourage feedback, shares, and cross-department collaboration.

• Introduce gamification and real-time interactions.

6. Measuring and Analyzing Internal Comms Success

• Utilize key metrics to assess content performance and employee engagement.

• Identify tools and dashboards that provide actionable insights.

• Align data with business outcomes and cultural health indicators.

7. Staying Ahead with Emerging Platforms and Trends

• Explore evolving formats like AI-generated content and interactive storytelling.

• Evaluate how new platforms can be integrated into your existing channels.

• Prepare for the future of internal communications with agility.

8. Driving Culture Through Storytelling

• Use storytelling to reinforce values, celebrate successes, and spotlight employee contributions.

• Create a sense of belonging across geographically dispersed teams.

• Align internal narratives with business mission and leadership vision.

9. Ensuring Inclusive and Accessible Content

• Make your storytelling strategies inclusive across languages, regions, and roles.

• Prioritize accessibility features for video, audio, and written content.

• Foster a communication ecosystem that leaves no employee behind.

Benefits of Attending

• Real-World Examples: Access practical case studies from leaders in internal communications.

• Interactive Virtual Sessions: Participate in Q&As and workshops designed for immersive learning.

• Focus on AI in Communications: Discover how artificial intelligence enhances content personalization, automation, and impact.

• CEU Certification: Receive a certificate of attendance that may qualify for Continuing Education Units.

• Direct Expert Access: Ask real-time questions and receive strategic guidance from seasoned professionals.

Who Should Attend

This conference is ideal for professionals looking to modernize and humanize internal communications. Relevant roles include:

• Internal Communications

• Corporate & Executive Communications

• Employee Engagement

• HR & Change Communications

• Brand & Marketing Communications

• Content Strategy & Digital Employee Experience

Conference Agenda

Day 1: May 6, 2025

• 11:00 am – 11:10 am: Chairperson's Welcome
  Courtney Reimer, Founder & CEO – Sounds Great

• 11:10 am – 11:55 am: The Podcast Imperative
  Courtney Reimer

• 11:55 am – 12:40 pm: Workshop: AI-Powered Storytelling
  Kevin Finke, Founder – Experience Willow

• 12:40 pm – 1:20 pm: Panel: Weaving the Narrative
  Featuring:

  • Jen DiMarzio – Jen DiMarzio Consulting

  • Emi Oshima – Partners In Health

  • Dawn Williams – UAB Department of Anesthesiology

  • Clifton Johnson – Teach for America

  • Moderator: Courtney Reimer

• 1:20 pm – 1:30 pm: Parting Thoughts and Q&A

Day 2: May 7, 2025

• 11:00 am – 11:20 am: Networking & Recap
  Courtney Reimer

• 11:20 am – 11:45 am: Employee Storytelling Through Video
  Zane Ewton – ECU Health

• 11:45 am – 12:10 pm: Show Me the Data! Influencing with Metrics
  Ashley Preston – GM Financial

• 12:10 pm – 12:35 pm: Driving Engagement Through Community Conversations
  James Irungu – Advocates

• 12:35 pm – 1:15 pm: Panel: Beyond the Inbox
  Featuring:

  • Jessica Warshaver – Asana

  • Jacquie Garces – Nutanix

  • Tom Goodhand – Bettys & Taylors Group

  • Stacie Barrett – Domino's

  • Moderator: Courtney Reimer

• 1:15 pm – 1:30 pm: Q&A and Final Takeaways

Featured Speakers

• Courtney Reimer – Sounds Great

• Kevin Finke – Experience Willow

• Zane Ewton – ECU Health

• Ashley Preston – GM Financial

• James Irungu – Advocates

• Jen DiMarzio – Jen DiMarzio Consulting

• Emi Oshima – Partners In Health

• Dawn Williams – UAB Department of Anesthesiology

• Clifton Johnson – Teach for America

• Jessica Warshaver – Asana

• Jacquie Garces – Nutanix

• Tom Goodhand – Bettys & Taylors Group

• Stacie Barrett – Domino's

As the role of internal communications evolves, multi-channel storytelling becomes essential in keeping employees engaged, informed, and inspired. This virtual event offers a rare opportunity to learn from the best in the field, explore innovative tools and tactics, and craft communication strategies that resonate across every level of your organization. Whether you're just beginning your transformation journey or looking to refine a mature strategy, this event delivers insights that will empower your next internal communications breakthrough.