MiQ, a leading global programmatic media partner, has strengthened its leadership team with the appointment of Brian Whipple to its Global Statutory Board. This strategic move underscores MiQ’s commitment to scaling innovative, tech-enabled programmatic advertising solutions worldwide. With decades of experience at the forefront of digital marketing transformation, Whipple brings a unique combination of business acumen, creative leadership, and technology insight to MiQ’s already formidable team.

Whipple’s Proven Track Record in Building Digital Marketing Powerhouses

• Leadership at Accenture Interactive

  • Brian Whipple served as CEO of Accenture Interactive from 2011 to 2021.

  • Under his leadership, the unit grew into a $12 billion+ digital marketing business.

  • Accenture Interactive became globally renowned for blending creativity, consulting, and technology into a unified offering.

  • Whipple was named Ad Age’s Agency Executive of the Year in 2020.

• Strategic Growth Through Acquisitions

  • Whipple guided Accenture Interactive through key strategic acquisitions.

  • These acquisitions helped establish it as one of the most respected and high-performing agencies globally.

  • His approach aligns well with MiQ’s current model of delivering exceptional value through innovation and talent.

A Strategic Fit for MiQ’s Global Vision

• Endorsement by MiQ Leadership

  • Gurman Hundal, Global CEO and Co-Founder of MiQ, emphasized the importance of Whipple’s addition.

  • Highlighted Whipple’s ability to combine tech investment with high-impact execution.

  • This move is aligned with MiQ’s goals to expand globally, innovate in programmatic tech, and maximize client value.

• MiQ’s Business Model and Market Position

  • MiQ operates with a deep bench of over 300 experts including data scientists, engineers, analysts, and traders.

  • The company is known for offering unparalleled programmatic advertising capabilities backed by data intelligence and automation.

  • Expansion into key emerging markets like Latin America reflects its aggressive growth strategy.

Whipple’s Perspective on MiQ’s Unique Strengths

• Cultural and Technical Excellence

  • Whipple praised MiQ for its rare blend of technical skill and cultural depth.

  • Highlighted the combination of automation, domain expertise, and empathy that drives MiQ’s success.

  • Described MiQ’s team as uniquely positioned to meet the specific needs of clients with precision and care.

• Commitment to Client-Centric Innovation

  • Expressed enthusiasm about supporting MiQ’s cultural leadership and strategic growth.

  • Stressed the importance of aligning empathy with data-driven execution to achieve optimal client outcomes.

Governance, Strategy, and the Role of the Global Statutory Board

• Structure and Responsibility

  • MiQ’s Global Statutory Board is composed of senior advisors with deep sector experience.

  • The board plays a critical role in governance, financial oversight, and compliance.

  • It is also tasked with approving capital structure changes, strategic direction, and M&A initiatives.

• Outside-In Perspective

  • The board provides valuable external insights to ensure robust long-term planning and operational alignment.

  • Whipple’s appointment further elevates this strategic advisory function.

The addition of Brian Whipple to MiQ’s Global Statutory Board represents a major milestone in the company’s growth journey. His proven leadership in building and scaling high-performing marketing organizations is expected to catalyze MiQ’s global expansion and strengthen its offering in tech-driven programmatic advertising. As MiQ continues to invest in people, platforms, and processes, the synergy between Whipple’s expertise and MiQ’s vision is poised to unlock new dimensions of value for brands and agencies worldwide.