News

Consensus Partners with Opine to Streamline Enterprise Technical Sales with AI

Consensus, the leading platform for automated product demos, has partnered with Opine, an AI-powered technical deal orchestration platform, to modernize the enterprise technical buying journey. The collaboration integrates Consensus’s demo automation with Opine’s orchestration tools, creating a continuous, buyer-led workflow from product discovery to proof-of-concept and beyond. Enterprise buying...

artificial intelligence 19 Mar 2026

Corelight Introduces Agentic AI for SOCs, Accelerating Triage and Threat Response

Corelight, a leading network detection and response (NDR) provider, is rolling out category-first agentic AI capabilities designed to dramatically improve security operations center (SOC) efficiency. The launch includes Agentic Triage, a new suite of machine learning models to detect encrypted threats, and integrations across AI-enabled security ecosystems that allow immediate containment of...

artificial intelligence 19 Mar 2026

Arctiq Expands Observability and Automation Capabilities with Shadow-Soft Acquisition

Arctiq, a leading provider of IT solutions and managed services, has acquired Shadow-Soft, an Atlanta-based technology firm known for its expertise in observability, automation, and modern platform operations. The deal strengthens Arctiq’s engineering capabilities across North America, particularly for organizations adopting AI-driven applications and complex digital environments. Shadow-Soft...

marketing 19 Mar 2026

Marketing Measurement Confidence Falls Short Despite AI Adoption, Haus Study Finds

Senior marketing leaders overwhelmingly believe that marketing drives growth—but when it comes to explaining how marketing is measured and defending budget decisions in the boardroom, confidence falters. That’s the key takeaway from Haus’ inaugural Decision Confidence Index, which surveyed senior marketing and finance executives on their ability to measure, defend, and optimize marketing...

artificial intelligence 19 Mar 2026

Ansira’s “The Channel Effect” Summit Highlights AI and Human Intelligence in Brand-to-Local Marketing

Ansira Partners, Inc. (“Ansira”), a leading platform for brand-to-local marketing ecosystems, hosted its sixth annual client summit, The Channel Effect, February 23–25, 2026. The event brought together senior marketing leaders from industries spanning automotive, finance, hospitality, healthcare, technology, and retail to explore the evolving landscape of partner and channel marketing. “The...

artificial intelligence 19 Mar 2026

Agentic Marketing: How AI is Evolving from Automation to Autonomous Growth Engines

Marketing technology is stepping into a bold new phase. According to Rajesh Jain, Founder and MD of Netcore Cloud, the future isn’t just about automation—it’s about autonomous, agentic systems that continuously interpret customer behavior and make decisions to optimize revenue, retention, and lifetime value. “For nearly two decades, martech has been paying a revenue tax for reacquiring the same...

artificial intelligence 19 Mar 2026

Follett Launches College Nation, a Shopify-Powered Hub for College Sports Fans

Follett Higher Education, the nation’s largest campus retail partner, is diving headfirst into fan-first eCommerce with the launch of College Nation, a digital storefront and collegiate sportswear hub built in partnership with Shopify Platinum agency P3 Media. Going live just in time for the NCAA Basketball Championship, the site debuts with official merchandise from fourteen powerhouse athletic...

advertising 19 Mar 2026

CATCHES Debuts “RealFit” AI to Fix Fashion’s Biggest E-Commerce Problem: Sizing

Online fashion has a chronic problem: shoppers don’t trust the fit. Now CATCHES thinks it can fix that—with physics, not guesswork. At NVIDIA GTC, the company unveiled “RealFit,” a generative AI-powered virtual try-on system that promises something most fashion tech has struggled to deliver: accurate sizing, realistic fabric behavior, and a true-to-life preview of how clothes will actually look...

marketing 18 Mar 2026