As Marin Software winds down operations, many advertisers are left without a trusted digital ad management platform. Shirofune, the leading advertising automation platform with a 91% market share in Japan, has stepped up with a global migration initiative called “Life After Marin”. This program is designed to provide a seamless transition path for agencies and brands seeking a high-performance, AI-driven alternative to Marin.

Offering a 60-day free trial, waived setup fees, and 1-on-1 onboarding, Shirofune is extending a helping hand to digital marketers looking for stability, sophistication, and scale in campaign management.

Why Shirofune Is the Ideal Successor to Marin

Enterprise-Grade Automation Built for Professionals

• Shirofune’s platform replicates human-level strategic thinking with automated intelligence.

• Features such as automated budget allocation, bid adjustments, and target ROAS optimization ensure every dollar is optimized across campaigns.

• Designed to function like a high-performance agency ad manager, with the ease of a self-serve tool.

AI-Driven Optimization for Cross-Platform Campaigns

• Automatically identifies performance drivers and anomalies.

• Adjusts budgets and bids across platforms based on live performance data.

• Frees up marketing teams to focus on strategy, creative, and growth, rather than tactical execution.

Details of the “Life After Marin” Program

To ease the transition for Marin Software users, Shirofune offers:

• 60-Day Free Trial – Full platform access, no commitment.

• No Setup Fees – Includes free migration, onboarding, and platform integration.

• Weekly 1-on-1 Onboarding – Personalized training and support during the trial period.

• Global Availability – The program is accessible worldwide for agencies and brands.

Visit www.shirofune.us to learn more or start your trial.

Platform Capabilities: What Shirofune Offers

1. High-Level Automation Features

• Daily Budget Optimization across platforms

• Target ROAS Adjustments for smarter bidding

• Cross-Platform Budget Allocation

• Anomaly Detection with performance insights

2. Third-Party Data Integration

• Connects with CRM platforms, attribution tools, and analytics systems.

• Enables LTV-based optimization using Google Analytics 4 and Amazon Marketing Cloud (AMC).

3. Unified Interface for Major Ad Channels

• Seamless management of Google Ads, Meta, Amazon Ads, Microsoft Advertising, and DV360.

• Performance summaries and trend analysis through natural language explanations.

Shirofune’s Market Position and Global Expansion

Founded in 2014, Shirofune has become the undisputed leader in Japan, used by top-tier agencies like Dentsu. With its expansion into global markets, it brings a decade of performance optimization experience to advertisers worldwide.

Shirofune's forward-looking roadmap includes continued investment in:

• Retail media and programmatic ad automation

• Deeper attribution modeling through GA4 and AMC

• Advanced performance analysis using AI-generated summaries

“As advertising complexity increases, Shirofune not only keeps pace with industry changes—it anticipates them,” said Mitsunaga Kikuchi, Founder and CEO of Shirofune.

With Marin Software’s exit, many advertisers face disruption. Shirofune’s “Life After Marin” program presents an attractive, low-risk migration path for marketers who need a robust, AI-driven, and scalable solution for managing cross-channel digital campaigns. Backed by proven performance in Japan and a growing global presence, Shirofune is well-positioned to support the next chapter of digital advertising.

To explore the full offering and start the migration process, visit www.shirofune.us today.