Nexad, the pioneering AI-native ad network backed by Andreessen Horowitz, Prosus, and Point72, has entered into a strategic partnership with Intellibright, a leader in performance-driven digital marketing. Together, they have launched the market’s first end-to-end solution for AI-native advertising. This collaboration positions brands to effectively advertise within AI-generated search results, as consumer attention increasingly shifts to AI-driven platforms like ChatGPT, Perplexity, and DeepSeek.

A New Era of AI-Native Advertising

The partnership between Nexad and Intellibright delivers a groundbreaking advertising model that integrates context-aware, real-time, and highly personalized ads within AI-generated conversations. Unlike traditional forms of digital advertising, Nexad’s solution enhances user interactions without interrupting them, making it the first fully AI-integrated advertising solution available on the market.

Nexad's platform provides the technological infrastructure needed for delivering context-aware, real-time advertising that blends seamlessly into AI-generated conversations. Intellibright, with its expertise in campaign management and optimization, helps brands transition from traditional search marketing to this new and emerging advertising paradigm.

The Future of Digital Marketing

“Advertising in AI search isn’t just a trend—it’s the next fundamental shift in digital marketing,” said Michelle Matranga, Chief Digital Officer at Intellibright. “By partnering with Nexad, we’re giving advertisers a first-mover advantage in an entirely new ad ecosystem, with the managed services they need to maximize performance from day one.”

With OpenAI recently surpassing 400 million monthly active users and younger generations increasingly adopting AI-driven search models as their primary tool for discovering content, analysts predict a major shift in advertising spend. A significant portion of the $90 billion spent on search advertising in 2023 is expected to move to AI-driven platforms in the coming years. Perplexity has already indicated its intent to monetize through ads, and OpenAI and Google Gemini are expected to follow suit.

How the Solution Works

This strategic partnership delivers a complete solution for brands, especially those in e-commerce, travel, financial services, and B2B technology sectors. When users engage with AI search platforms, Nexad's technology ensures that relevant product recommendations, services, or informational content are integrated directly into the AI's responses, presenting ads as helpful additions rather than disruptive interruptions.

Once the ads are live, Intellibright provides the necessary campaign management, optimization, and analytics reporting to help brands measure and improve the performance of their campaigns. This process mirrors the current way digital agencies manage Google or Meta advertising campaigns but within the new AI-driven search environment.

The collaboration between Nexad and Intellibright represents a major leap forward in the evolution of digital advertising. By offering the first AI-native advertising solution, brands can now leverage AI-driven platforms to deliver personalized, context-aware ads seamlessly integrated into AI-generated content. As more users turn to AI for their search needs, this partnership positions advertisers for success in a rapidly changing digital landscape.