Canela Media, a leading technology-driven multicultural media company, is excited to announce the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind. Set to debut in April 2025, Club Canela is designed to deepen the connection between Canela.TV users and the platform, while also providing fresh and innovative opportunities for brands to engage with U.S. Hispanic audiences.

The rewards program aims to incentivize viewers to interact with their favorite content by watching, sharing, and participating in brand-driven activities. As Canela Media’s AVOD (advertising-supported video on demand) platform, Canela.TV is distributed across all devices, offering over 35,000 hours of authentic and culturally relevant content. Club Canela allows users to earn rewards, such as exclusive content, sweepstakes, and digital gift cards, further enhancing the overall experience.

Canela Media’s Strategic Vision for Club Canela

“We are thrilled to introduce Club Canela, an initiative designed to foster deeper connections with our users and offer advertisers an innovative way to engage with them,” said Isabel Rafferty Zavala, Co-Founder and CEO of Canela Media. “This program has been part of the vision behind the creation of Canela.TV from its launch, and we are excited to make it a reality, with leading brands like McDonald's and The Coca-Cola Company already on board as launch partners.”

As part of the launch, Club Canela’s first-to-market approach combines gamification and interactive elements to boost consumer engagement. The program introduces branded challenges, exclusive content collections, sponsored content, and more, giving advertisers the chance to directly connect with a highly engaged and affluent Hispanic audience.

How Club Canela Works

Club Canela allows registered Canela.TV viewers to earn rewards while watching their favorite content. Rewards can be redeemed for various prizes, including exclusive content, gift cards, and sweepstakes. The program is designed to integrate seamlessly with Canela.TV, creating a gamified viewing experience that increases brand interaction without interrupting the content users enjoy.

• Personalized Engagement: Viewers can earn rewards for engaging with content, completing polls, quizzes, or participating in brand-driven challenges.

• Branded Content: Brands can create customized challenges and content that resonate with the audience, increasing brand recall and engagement.

• Exclusive Offers: Users have access to exclusive content, sweepstakes, and digital gift cards, giving them a more rewarding viewing experience.

A Premium Audience for Brands

Canela.TV boasts a premium U.S. Hispanic audience, 49% of whom have household incomes exceeding $100K. The platform’s highly engaged users present a unique opportunity for brands to connect with a desirable consumer segment through targeted, reward-driven strategies.

"Club Canela enhances the viewing experience and creates meaningful connections with consumers. It’s the next frontier in CTV (connected TV) and streaming innovation," said Oswald Mendez, Chief Marketing Officer of Canela Media. “As a first-of-its-kind offering, this initiative sets a new standard for how brands can engage with audiences.”

Brand Partnerships: McDonald's and Coca-Cola

McDonald's and The Coca-Cola Company are proud to be launch partners for Club Canela, reinforcing their ongoing commitment to connecting with Hispanic audiences. Both companies recognize the potential of Canela.TV as a platform to engage with an affluent, tech-savvy demographic and are excited to leverage Club Canela to build deeper, more meaningful relationships with their customers.

“This initiative represents a unique opportunity for The Coca-Cola Company to further strengthen our partnership with Canela Media,” said Stephanie Eaddy, Head of Cultural Marketing in North America at The Coca-Cola Company. “Club Canela offers a fresh and innovative way to engage audiences as they interact with content, providing brands like Gold Peak with an enhanced platform for deeper connections.”

The Future of Engagement in Streaming

Club Canela is more than just a rewards program—it is a game-changer in how brands can engage with consumers, particularly within the rapidly growing streaming and CTV sectors. With Canela.TV already reaching a highly engaged audience, the rewards program promises to further transform how advertisers reach U.S. Hispanic consumers, ensuring more impactful, longer-lasting engagement.

Canela Media’s Club Canela offers brands a new way to connect with one of the most influential and engaged audiences in the digital space. By blending gamification, rewards, and personalized content, Canela Media is setting a new benchmark in digital advertising and user engagement. With the backing of McDonald’s and The Coca-Cola Company as launch partners, Club Canela is poised to redefine the future of streaming rewards programs and drive stronger connections between advertisers and U.S. Hispanic audiences.