Swapcard, the leading AI-powered event engagement platform, has launched a new feature AI Recommended Leads designed to transform how exhibitors and sponsors identify, engage, and convert potential clients at events. This innovative tool uses AI to score leads based on their real-time engagement, helping exhibitors focus on the most promising prospects.

1. AI-Recommended Leads: Prioritizing Quality over Quantity

• AI-Recommended Leads scores attendees based on their actual engagement with exhibitor brands and assets, distinguishing between casual browsers and genuinely interested prospects.

• The dynamic scoring model adjusts as new interactions occur, ensuring exhibitors focus on high-quality leads.

• The feature addresses a common challenge for exhibitors: identifying leads that are more likely to convert.

2. Real-Time Scoring and Dynamic Adjustments

• The lead scoring is dynamic, changing with attendee interactions and fading when interest drops.

• This helps exhibitors prioritize leads based on timely, real-time data and engagement.

3. Enhanced Efficiency through the AI-Recommended Leads Dashboard

• Exhibitors can easily access the feature through Swapcard’s Exhibitor Center.

• The dashboard displays potential leads along with their interaction scores, detailed history, and profile information.

• It also enables seamless assignment of leads to team members, enhancing team collaboration and follow-up efficiency.

4. Boosting Event ROI and Conversions

• The AI-Recommended Leads feature helps exhibitors streamline follow-ups, improving lead conversion and boosting ROI.

• By connecting exhibitors with the right people at the right time, the tool maximizes event success and business growth.

5. Commitment to Innovation and Exhibitor Experience

• This latest innovation underscores Swapcard’s dedication to enhancing the exhibitor experience through AI and data analytics.

• AI-Recommended Leads represents a significant step in helping exhibitors maximize their opportunities at events and generate real business growth.

Swapcard’s AI-Recommended Leads is a powerful tool that addresses one of the most pressing challenges for event exhibitors—identifying and engaging with the right leads. By using AI to score leads based on actual engagement and providing tools to streamline follow-ups, Swapcard is helping exhibitors and sponsors maximize their event ROI and drive meaningful business outcomes.