Sojern, the leading marketing platform built for the hospitality industry, has been selected as an official global marketing partner for The Ascott Limited (Ascott), a leading hospitality company with a portfolio of over 980 properties across more than 230 cities worldwide. Through this collaboration, Sojern will leverage its AI-driven marketing platform to elevate Ascott’s digital marketing strategy, maximize return on investment (ROI), and increase direct bookings.

A Comprehensive Global Partnership

Ascott’s diverse portfolio includes award-winning brands such as Ascott, Citadines, lyf, Oakwood, Somerset, and many more across Asia Pacific, Europe, the Middle East, Africa, and the USA. The collaboration follows a rigorous six-month request for proposal (RFP) process, through which Ascott streamlined its marketing vendors, selecting Sojern as one of its five global partners. This decision highlights Ascott's commitment to an innovative, data-driven approach to digital marketing and underscores the importance of efficient investment and guest engagement.

Driving Results with Sojern’s Marketing Platform

Sojern’s advanced platform will support Ascott in achieving the following key goals:

• Maximize Direct Bookings: By implementing sophisticated programmatic advertising and audience targeting, Sojern will help drive high-value travelers to Ascott’s web and app platforms.

• Enhance Traveller Engagement: Using real-time travel intent data, Sojern will ensure Ascott reaches the right audience at the right time, enhancing guest acquisition and brand loyalty.

• Position Ascott as an Industry Leader: Sojern will provide valuable marketing insights and industry expertise to support Ascott's global and regional teams in knowledge-sharing initiatives and workshops.

A Proud Partnership

“We are incredibly proud to strengthen our trusted partnership with Ascott and to be named one of its official global marketing partners,” said Lina Ang, Managing Director, International Property Sales at Sojern. “This reflects our shared vision of driving meaningful traveler engagement through smarter, data-driven marketing, and we're excited to continue driving impactful results together on a global scale.”

Proven Success with Industry Leaders

Sojern has a proven track record of supporting global hospitality leaders, including Accor South East Asia, Marriott International, Viva Resorts by Wyndham, and The Leading Hotels of the World. The company has consistently helped hotels maximize revenue and guest engagement in an ever-evolving digital landscape.

This partnership with Ascott marks a significant step in Sojern's mission to help hospitality companies optimize their digital marketing efforts, improve ROI, and drive direct bookings through innovative, AI-powered marketing strategies. As Ascott continues to expand its global presence, Sojern’s expertise will be pivotal in enhancing guest engagement and building stronger brand loyalty across diverse markets.