Attain, a leading permissioned commerce data platform, has partnered with Samba TV, a global leader in AI technology for media analytics, to expand Attain's incrementality measurement platform to include linear television. This partnership offers marketers a comprehensive, cross-channel view of sales lift across all major media platforms, from traditional linear TV to CTV and programmatic advertising, enabling full-funnel performance measurement.

A New Era for Media Measurement

With the integration of Samba TV’s proprietary automatic content recognition technology, which is integrated at the chipset level across dozens of the top Smart TVs globally, Attain’s Measurement platform now enables brands to connect traditional linear TV with digital media investments. This collaboration empowers marketers with powerful insights into the effectiveness of brand advertising, covering both top-of-funnel metrics like reach and frequency, and real-world outcomes such as incremental sales and sales attribution.

For the first time, Attain’s customers will be able to access granular insights into the effectiveness of linear TV alongside digital media, all through a single, unified partner. This enhanced measurement capability is powered by explicit consumer consent, ensuring transparency and a robust value exchange for advertisers.

Unlocking Actionable Insights

Attain’s expanded capabilities now allow brands to:

• Measure Incrementality and iROAS across linear TV, CTV, social, and programmatic channels.

• Invest Smarter by measuring incremental sales lift from TV campaigns, optimizing data-driven media investments.

• Access Granular Reporting, including detailed audience insights by age, gender, income, and U.S. census region to further optimize marketing strategies and boost ROI.

The Impact of the Partnership

Attain’s CEO and Co-Founder, Brian Mandelbaum, highlighted the importance of this collaboration:
"Marketers have long struggled to quantify the real impact of linear TV on business outcomes. With our new integration with Samba TV and their unparalleled footprint of first-party data, we're removing that blind spot and delivering a holistic view of performance that ties brand-building efforts directly to sales results."

This partnership represents a significant advancement in cross-platform measurement, offering a holistic view of performance that bridges the gap between offline and digital media. It’s a major step forward for marketers in industries such as QSR, Retail, CPG, Financial Services, Streaming & Entertainment, and Auto, who seek deeper insights into the effectiveness of their media investments.

Unmatched Data and Reach

With over 10 million opted-in consumers, $600 billion in cumulative spend, and 7 billion+ transactions across 10,000+ merchants and brands, Attain offers unmatched visibility into consumer behavior. Trusted by over 650 leading advertisers and agencies, the platform has formed partnerships with major players, including Google/DV360, The Trade Desk (TTD), Pubmatic, OpenX, and all major social platforms.

The partnership between Attain and Samba TV ushers in a new era of cross-channel performance measurement, empowering marketers with the tools they need to optimize media investments across all major platforms. As digital marketing continues to evolve, this collaboration offers deeper insights and clearer accountability for advertising spend.