CloudOffix, the pioneering low-code platform offering a Total Experience approach, is strengthening its European footprint. The company is now expanding into Poland, forming strategic alliances to redefine how organizations manage their digital transformation efforts.

Developments in CloudOffix’s Polish Expansion Strategy

• Strategic Local Partnerships

  • Targeting IT consulting firms, SaaS providers, and digital transformation agencies.

  • Aim: Foster co-implementation of CloudOffix’s integrated solutions.

  • Focused on blending local expertise with global innovation.

• Integrated Digital Environment vs. Fragmented Tools

  • CloudOffix eliminates the need for multiple standalone applications.

  • Offers a seamless environment across core functions:

    • Sales

    • Marketing

    • Human Resources

    • Helpdesk

    • Project Management

    • E-commerce

  • Promotes operational efficiency and reduces tech complexity.

• Unified Platform for Business Efficiency

  • Centralizes data into a single, real-time source of truth.

  • Uses AI to enable smarter decisions and automate processes.

  • Ensures higher organizational agility and visibility.

• AI Builder: Core of CloudOffix Innovation

  • A powerful low-code tool for building custom workflows and automations.

  • Empowers companies to tailor systems to their specific operational needs.

  • Accelerates deployment timelines and boosts employee adoption rates.

• Founder’s Vision on the Future of Digital Transformation

  • Gökhan Erdogdu emphasizes the need for simplicity and scalability.

  • CloudOffix aims to offer intelligent, user-friendly solutions adaptable to fast-evolving business environments.

  • Entry into Poland reflects a commitment to combining cutting-edge technology with local market readiness.

CloudOffix’s entry into the Polish market is a significant step in its mission to transform business operations across Europe. By delivering a fully integrated and intelligent digital ecosystem, CloudOffix positions itself as a forward-thinking solution for companies aiming to streamline their digital transformation journey.

Pune-based startup Brandder is redefining how micro-businesses access quality design services. With its innovative Pay-Per-Post model, Brandder eliminates the need for expensive agencies or time-consuming DIY tools by connecting businesses directly to experienced graphic designers.

How Brandder Solves Pain Points in Social Media Design

• The Struggle with Traditional Options

  • Freelance platforms require hours of browsing and vetting.

  • Agencies charge high project or retainer fees, unaffordable for bootstrapped businesses.

  • DIY tools consume time and often yield amateurish results.

• Pay-Per-Post Simplicity and Affordability

  • No subscriptions or long-term commitments.

  • Businesses only pay for the posts they need, making it budget-friendly.

  • Easy scaling from a single design to bulk requests.

• Fast and Efficient Turnaround

  • Custom social media designs delivered within 24 hours.

  • Ideal for businesses needing timely content to stay relevant.

• Streamlined Designer Collaboration

  • Clients work directly with professional designers via a user-friendly dashboard.

  • Enables real-time feedback, edits, and alignment with brand guidelines.

• Access to Vetted Design Talent

  • Brandder’s network includes thoroughly screened designers.

  • Teams have industry-spanning expertise to cater to diverse business needs.

• Positive Early Reception

  • Users praise Brandder for its speed, design quality, and brand understanding.

  • Testimonials highlight results comparable to high-end agency services at a fraction of the cost.

  • FMCG brand Vedic Culture noted Brandder’s creativity and ability to capture their brand essence.

Brandder’s launch is a game-changer for micro-businesses looking to compete visually on social media without breaking the bank. Its on-demand, pay-per-post model offers flexibility, quality, and speed—empowering small businesses to maintain a professional online presence with minimal effort.

Elevate Venture Group (EVG), a content marketing agency known for its proprietary Pod Process and systemized performance marketing, has announced the launch of its largest offshore hub in Cape Town. This strategic expansion enhances the company’s global creative, development, and production capabilities to support a rapidly growing international client base.

Why Cape Town? A Strategic Location for Creative and Technical Growth

• Global Perspective with Local Talent

  • Cape Town offers a rare mix of western consumer fluency and local creative innovation.

  • The city boasts a strong talent pool with expertise in design, development, and marketing operations.

• EVG’s Criteria for Expansion

  • A high-performance, creative-meets-technical workforce.

  • A vibrant innovation ecosystem that matches EVG’s culture of accountability and growth.

  • Operational efficiency through favorable time zones and communication infrastructure.

Cape Town as a Scalable Creative and Production Hub

• Integrated Operations Under One Roof

  • Centralized project management, asset production, front-end development, and design.

  • Enhanced collaboration across teams leads to quicker turnaround times and improved creative quality.

  • Positions EVG to transform creative delivery from a cost center into a performance driver.

• Complementing Global Talent Networks

  • Cape Town will work alongside existing teams in the Philippines, India, and Mexico.

  • US-based strategy and client services remain the anchor, with Cape Town aligning cross-functional execution.

EVG360 and Direct-to-Client Success

• From White Label to Brand Builder

  • EVG evolved from a white-label background into a direct-to-client model in mid-2024.

  • The launch of EVG360 has driven measurable success across fintech, healthcare, retail, and service sectors.

• Built for Startups to Scaleups

  • Tailored systems support startups, lean internal teams, and growing enterprises alike.

  • EVG360 offers holistic marketing systems, not just isolated campaigns.

Driving the Future of Global Marketing Talent

• Championing a Distributed, High-Performance Workforce

  • EVG embraces a hybrid model blending U.S. strategy with international creative execution.

  • Cape Town embodies EVG’s investment in quality and culture over low-cost outsourcing.

  • Focus remains on cultivating top-tier talent for long-term client value.

Elevate Venture Group’s Cape Town expansion marks a transformative step in the agency’s journey to scale and innovate in global content marketing. By investing in a unified offshore hub for creativity and development, EVG reinforces its mission to deliver smarter, faster, and more scalable marketing systems that drive real business results.

Aurora Mobile's subsidiary, SendCloud, has played a pivotal role in enabling DHgate’s remarkable rise to #2 on the U.S. App Store. As a trusted provider of email communication solutions, SendCloud helped the cross-border e-commerce giant scale its customer engagement amidst an unprecedented user surge, ensuring a flawless communication experience.

DHgate’s Cross-Border Growth and U.S. Breakthrough

• About DHgate

  • Founded in 2004, DHgate connects global buyers with Chinese manufacturers.

  • Serves SMBs and retailers with small-batch wholesale sourcing.

  • Facilitates global sourcing with direct access to Chinese suppliers.

• U.S. App Store Surge

  • Ranked #2 on U.S. App Store Free iPhone Apps, only behind ChatGPT.

  • Surpassed major platforms like Google and TurboTax.

  • Indicates rising demand for global sourcing and efficient cross-border commerce.

SendCloud’s Role in Supporting Scalable Customer Communication

• High Deliverability & Stability

  • Maintained over 90% email deliverability during high-volume activity.

  • Achieved a 99% inbox placement rate, surpassing industry standards.

  • Secured a 40% email open rate via sender optimization and domain reputation.

• Robust Infrastructure

  • Seamless API integration ensured scalable communication.

  • Allowed DHgate to maintain reliable and timely user engagement.

  • Helped strengthen customer relationships and long-term loyalty.

EngageLab and the Evolution of Omnichannel Engagement

• Enhanced Capabilities Beyond Email

  • Built on SendCloud’s reliable email tech, EngageLab provides full omnichannel marketing support.

  • Uses AI-driven automation for hyper-personalized campaigns.

• Global-Ready Infrastructure

  • Maintains 5 global server nodes for low-latency engagement.

  • Complies with global privacy standards like GDPR and DPPA.

• Advanced Marketing Automation

  • Enables dynamic customer segmentation and real-time personalization.

  • Supports diverse e-commerce scenarios, from electronics to fashion.

The success of DHgate in the U.S. highlights the importance of robust, scalable, and intelligent customer communication infrastructure. SendCloud and EngageLab showcase how AI-powered engagement and high deliverability can help e-commerce platforms thrive globally. As cross-border trade continues to grow, these tools will be essential for businesses aiming to build loyalty and scale internationally.

Revelyst Inc., a premier collective of performance and outdoor lifestyle brands, has announced a strategic multiyear partnership with Evolution USA, a top-tier licensing agency. This collaboration aims to extend the reach of six of Revelyst’s most iconic brands through new licensing agreements, bringing innovative products to consumers who thrive in the great outdoors.

Strategic Partnership to Fuel Outdoor Brand Expansion

• Brands Included in the Licensing Rollout

  • Fox Racing

  • Simms Fishing Products

  • Camp Chef

  • Primos

  • Hoppes

  • Blackburn

• Scope of the Partnership

  • Evolution USA will manage licensing for new product categories.

  • The collaboration will focus on enhancing brand accessibility and relevance.

  • Licensed products will launch in 2025 and continue to expand beyond that.

Why This Partnership Matters for Outdoor Enthusiasts

• Consumer-First Innovation

  • Extends brands into categories that align with outdoor lifestyles.

  • Delivers new products that reflect the identity and ethos of each brand.

  • Enhances reach while maintaining brand authenticity and performance focus.

• Statement from Revelyst

  • Simon Waters, President of Licensing, emphasized deeper brand connections and broader market relevance.

  • Goal: “Innovative collaborations true to brand DNA.”

Evolution USA: Proven Licensing Powerhouse

• Expertise and Client Portfolio

  • Specializes in brand monetization through licensing, retail, and collaborations.

  • Works with major clients like Neopets, Ella Fitzgerald Charitable Foundation, and Revolution Studios.

  • Known for high-impact licensing strategies that increase brand value.

• Statement from Evolution

  • Travis J. Rutherford praised Revelyst’s passionate brand identity and potential for consumer expansion.

  • Described the partnership as “poised to deliver meaningful, high-quality products.”

Industry Impact and Future Plans

• Timeline and Debut

  • Licensing expansions to begin rolling out in 2025.

  • Brands will be showcased at Evolution's booth #F208 at the Las Vegas Licensing Expo (May 20–23, 2025).

• Business Growth Outlook

  • Partnership is expected to attract new retail collaborations and expand D2C reach.

  • Designed to serve both existing brand loyalists and new market segments.

The Revelyst–Evolution USA partnership represents a significant milestone for the outdoor lifestyle market. By leveraging Evolution’s licensing expertise and Revelyst’s iconic brand portfolio, this collaboration is set to bring cutting-edge, high-quality outdoor products to a broader global audience. With product launches anticipated in 2025, consumers and retailers alike can look forward to an exciting new chapter in outdoor performance gear and lifestyle branding.

StructuredWeb, a trailblazer in AI-driven enterprise channel communication, has announced the appointment of Shane Edmonds as its new Chief Product & Technology Officer (CPTO). This strategic move reflects the company's commitment to accelerating innovation and expanding the capabilities of its flagship platform, ChannelGPT, the industry’s first AI solution purpose-built for channel marketers.

With Edmonds at the helm of product and technology, StructuredWeb is poised to revolutionize channel marketing with next-gen AI tools, reinforcing its leadership in the MarTech ecosystem.

Leadership Appointment: A Strategic Move for AI-Driven Growth

• Shane Edmonds Joins as CPTO

  • Brings a proven track record in scaling enterprise SaaS platforms.

  • Expertise in building high-performing engineering teams and driving platform transformation.

  • Recognized as one of the “Top 10 Washington DC CIO/CTOs” by SmartCEO Magazine.

• Executive Statement

  • Daniel Nissan, CEO of StructuredWeb, emphasized the value Edmonds brings:

“His leadership will be instrumental in expanding our suite of Channel capabilities and solidifying our position as the market leader in channel AI.”

ChannelGPT: Reinventing Channel Marketing with AI

• A Purpose-Built Platform for Channel Marketers

  • ChannelGPT stands as the first AI solution designed specifically for the challenges and needs of channel marketing.

  • It includes advanced tools such as:

    • AssistantAI – for dynamic support and real-time channel insights.

    • CreateAI – for automated content creation across marketing assets.

    • Additional modular tools that streamline campaign execution and performance analysis.

• Strategic Vision with Edmonds' Leadership

  • Enhanced focus on AI-first product strategy.

  • Commitment to continuous platform innovation and agility.

  • Alignment of product and engineering to meet evolving market demands.

A New Chapter in Channel Communication Excellence

• Shaping the Future of Partner-Led Growth

  • StructuredWeb’s technology empowers enterprises to scale partner marketing programs with precision and speed.

  • Edmonds’ role will catalyze the next phase of growth, integrating scalable AI architecture to automate and personalize partner interactions at scale.

• Edmonds' Vision

“I’m thrilled to join StructuredWeb at this pivotal time in the evolution of channel marketing and AI technology. I look forward to accelerating innovation, enhancing our AI capabilities, and strengthening our position as the leader in intelligent channel communication solutions.”

The appointment of Shane Edmonds as CPTO marks a decisive step in StructuredWeb’s journey toward AI-powered excellence in channel marketing. By harnessing Edmonds’ deep expertise and vision, the company is set to elevate its ChannelGPT platform, delivering more value to enterprises and their partners worldwide. As channel ecosystems become more complex and data-driven, StructuredWeb continues to redefine what’s possible with intelligent communication tools built for scale.

Camco, a household name in the outdoor recreation industry and a leading manufacturer of aftermarket parts and accessories, has named Mythic its new creative agency of record (AOR). The decision follows a competitive agency review and signals Camco’s intent to sharpen its brand strategy and ramp up marketing effectiveness across every channel from retail to digital to direct-to-consumer (DTC).

By tapping into Mythic’s strategic depth and proven creative prowess, Camco is laying the groundwork for its next phase of growth, one rooted in data-driven insights, compelling storytelling, and lifestyle-first marketing.

Why Mythic? Strategic Fit Meets Lifestyle Insight

• Strategic Expertise
  Camco selected Mythic based on the agency’s robust track record of delivering measurable outcomes across adjacent lifestyle and retail categories. Mythic brings a deep understanding of today’s passionate, community-driven consumers, especially those who embrace the RV and outdoor lifestyle.

• Client Vision
  Lisa Schoder, Chief Marketing Officer at Camco, commented:

“We were searching for a strategic partner to help propel Camco into its next phase of growth – one who truly understands our industry and brings a fresh, results-driven approach to marketing. Mythic stood out for its ability to translate insights into impactful, creative work.”

Scope of Work: Building a Cohesive, Multi-Channel Brand Experience

As Camco’s AOR, Mythic will take the lead on a broad range of initiatives, including:

• Brand Strategy & Positioning
  Discovering what sets Camco apart and turning that into a narrative that resonates with outdoor consumers.

• Integrated Creative Development
  Creating cohesive campaigns across video, digital, social, and in-store environments.

• Social Media Strategy & Content
  Leading organic social efforts to foster a stronger connection with Camco’s community of RVers, campers, and outdoor enthusiasts.

• Full-Funnel Marketing
  Supporting growth across retail, digital, and direct-to-consumer channels with measurable results at every touchpoint.

Camco: A Legacy of Trust and Innovation in Outdoor Recreation

With more than 4,000 products in its catalog, Camco has built a reputation for quality and innovation in the RV, marine, camping, towing, and ATV spaces. Its brands — including Rhino, TastePURE, FasTen, TST, Power Grip, and Eaz-Lift — are staples for millions of adventurers.

• A Customer-Driven Philosophy
  Camco doesn’t just sell parts - it supports a lifestyle of exploration and freedom. Whether it's water filtration for RVs, towing equipment for road trips, or sanitation systems for remote camping, Camco has become synonymous with reliability and convenience.

Mythic’s Mission: Connect with Consumers Who Live the Brand

• CEO Perspective
  Ken Baker, CEO of Mythic, shared his vision:

“RV consumers aren’t just buyers — they’re passionate explorers who care deeply about quality, reliability, and the lifestyle that comes with life on the road. With Camco’s expansive product portfolio and growing DTC business, we see a tremendous opportunity to drive meaningful brand and business growth.”

• Immediate Initiatives
  Mythic will begin work on brand discovery and campaign development, followed by a rollout of creative and social strategies aimed at amplifying Camco’s presence across multiple touchpoints.

A Marketing Partnership Geared for Impact

The Camco–Mythic partnership reflects the evolving landscape of outdoor recreation marketing — where lifestyle, authenticity, and performance converge. With a powerful blend of strategic insight, creative energy, and marketing discipline, the collaboration is poised to energize Camco’s brand presence and deepen engagement with a growing community of modern explorers.

As Mythic begins execution, all eyes will be on the campaigns and storytelling that will define Camco’s next era of growth — both on the road and online.

In an increasingly fragmented and performance-driven mobile advertising landscape, creative strategy is no longer a one-size-fits-all game. AppsFlyer’s newly released 2025 State of Creative Optimization report provides a comprehensive, data-rich examination of how creative variations, emotional resonance, and content formats impact user acquisition and retention across 1,300 apps and 1.1 million ad creatives.

Covering both Gaming and Non-Gaming verticals and analyzing $2.4 billion in ad spend, the report makes one thing clear: top-performing creatives still matter, but scaling creative diversity and tapping into emotional drivers are now essential for sustainable growth.

1. The Shift from Scaling Winners to Scaling Variety

• Top 2% Still Dominate in Gaming:
  In the Gaming category, just 2% of ad creatives are responsible for 53% of total ad spend, underscoring a winner-takes-most dynamic.

• Diversification in Non-Gaming:
  In contrast, Non-Gaming apps show a more distributed pattern, with the top 2% accounting for 43% of spend — a 10-point difference signaling a strategic shift toward broader creative testing, audience segmentation, and fatigue mitigation.

2. Creative Volume: A Tale of Two Verticals

• Non-Gaming on the Rise:
  High-spending Non-Gaming apps increased creative output by 18% YoY, averaging 2,365 creative variations per quarter, outpacing Gaming by 80% in growth.

• Gaming Still Leads in Volume:
  While Gaming apps still lead in total volume with 2,743 creatives per quarter, mid-tier Gaming advertisers are producing fewer creatives than last year — potentially putting them at risk amid rising competition.

“We’re seeing marketers scale variety, not just winners,” says Adam Smart, Director of Product Gaming at AppsFlyer. “Creative scale is becoming a strategic imperative across the board.”

3. Emotional Storytelling: A Power Lever Still Underused

• TV and Music Stars Outperform Movie Stars:

  • TV personalities generate 2x the IPM (installs per 1,000 impressions) of movie stars.

  • Music artist ads yield 50% higher 7-day retention, yet movie stars still command 80%+ of celebrity budgets.

• Narratives Drive Deeper Impact:

  • “Failure-to-Success” storytelling in Hypercasual Gaming delivers 78% higher IPM, yet receives 40% less spend than “Pure Success” stories.

  • In Mid-core Gaming, competition-driven narratives and challenge formats yield strong engagement and retention.

4. UGC Tutorials and Reviews Beat Testimonials

• In Finance & Social:

  • UGC tutorials in Social Media apps drive 45% higher IPM and 17% stronger 7-day retention.

  • In Finance, tutorial-style creatives outperform testimonials by delivering 37% higher retention.

• GenAI Insights:

  • Comparison-style creatives (before-and-after) excel in initial performance but show poor retention.

  • UGC testimonials, however, lead to 36% higher retention, proving their value in long-term user engagement.

5. Motivation-Based Messaging: Tailoring to Intent

• Finance:

  • Instant Gratification messaging (e.g., “Get Paid Today!”) boosts 7-day retention by 17% via DSPs.

• Dating:

  • Creatives tied to “Serious Relationship” goals outperform casual themes by 15%, despite lower ad spend.

6. Social and Search: Untapped Creative Goldmines

• Narrative Hooks in Social:

  • “Storytelling Hooks” — emotional arcs with twists — make up just 6% of social ad spend but deliver highest Day 7 retention at 8.4%.

• Social Proof:

  • Ads leveraging peer validation or trend participation offer strong performance but remain underutilized.

7. Strategic Takeaways for Marketers

1. Diversify Your Creative Investment

• Don’t over-index on a handful of top performers.

• Regularly test across formats, themes, and emotions.

2. Prioritize User Retention

• Installs are not the finish line. Creatives that resonate long-term — especially UGC and tutorials — outperform flashier alternatives.

3. Leverage Data-Driven Narratives

• Emotional hooks, failure arcs, and social proof can deliver significant ROI if used strategically.

4. Elevate Mid-Tier Advertiser Production

• Particularly in Gaming, mid-tier brands must scale creative production or risk falling behind.

A New Era of Creative Intelligence

AppsFlyer’s 2025 State of Creative Optimization Report is a wake-up call for marketers: in an AI-first, mobile-centric world, creative is no longer a soft metric — it's a growth engine.

Whether you’re scaling Gaming ads or educating users in Finance and Social, data-backed creative variety and emotionally intelligent content are the keys to standing out and retaining loyal users. As platforms grow smarter, your creatives must too.